Storyboard active wear brand

1.

Storyboard
Active Wear Brand

2.

Brand Story/Value
•Why do we exist? We are advocates for physical health.
We are a movement that honors the working parents or working community or, as we like to call it, the
“Nine to Fivers*” and encourages a Behavioral Shift for a better physical health despite the daily
work/life challenges.
Why Should you join our club
As a community, we share similar daily struggles and support each other in finding time for exercise
amidst busy schedules. Joining our community means committing to oneself, with no pressure to meet
anyone else's expectations. Once you make that commitment, you will be accountable to it for your
own benefit and that of those around you.

3.

Our Products Samples (No design, just
samples)

4.

5.

The Story

6.

Open Shot: the open shot should be exactly the same as this
picture, and will remain the exact same shot through out the
whole video.
The hand should be as realistic as possible.
In the background we have soft music and keyboard typing
sounds

7.

The frame will remain as is, but the hands will keep
switching/alternating from one person to another each doing a
different task on screen)
White man hands (typing an email)
Black lady hands (doing online google search)
White fat man hands (Working on a presentation)
Black man hands (working on an excel sheet)
White one hand man/handicapped (use special keyboard for
this person and he is replying to an email
(use different shade of hand colors)
One hand man keyboard
For about 15 seconds, you will keep switching from one hand to
another, different props on the table depending on the person
glasses, mug, smartphone, pen and paper, etc..), different lighting
(day, afternoon, night). Alternation between hands starts slow,
and then starts getting faster until we reach the while man hands
again.
All with the exact same frame, music to go faster as the
alternation gets faster.

8.

Once the last frame reaches the white man with dramatic music,
he pauses for a second, and then closes the laptop, all while
maintaining the same shot/frame. When the man closes the
laptop all music and everything stops and the closing should
make a sound that is a bit high pitched with echo
On the top of the laptop is my brand sticker
Then you fade away from the shot and rise the logo from the
laptop to center of the screen (I will send you my logo file and
slogan which is “There’s more to life”)
Freeze the logo for 2 or 3 seconds then move to the last shot

9.

Last shot will be a running man coming from behind the camera,
running away from the camera (reference top image), we only
see his back, and we only hear his foot steps.
Preferably running at a nature setup, like a running path in a
public park with trees around (reference low image)
My logo to appear on the back of the tshirt
And then the ad ends, all in all should be around 25 seconds