Italian Pizza

1.

LOGO
Italian
Pizza
B U S I N ES S ST R AT EGY

2.

MISSION
«Becoming the best
pizza producing place
in California»
ITALIAN PIZZA – BUSINESS STRATEGY

3.

Business
Overview
ITALIAN PIZZA – BUSINESS STRATEGY

4.

A small pizza place in La Jolla
Established in 2018
Introduction
Primarily a takeout and delivery outlet
Tried to capture the essence of the
original Italian thin crust pizza
ITALIAN PIZZA – BUSINESS STRATEGY

5.

Business
Goals
Serving high-quality thin-crust Italian pizza
at a great value
Providing quality meals at reasonable
prices with exemplary
Providing excellent customer
ITALIAN PIZZA – BUSINESS STRATEGY

6.

TA R G E T M A R K E T
«focuses upon a specific niche
segment which targets thin
crust and original
Italian taste lovers»
ITALIAN PIZZA – BUSINESS STRATEGY

7.

Marketing
Strategies
ITALIAN PIZZA – BUSINESS STRATEGY

8.

Text
Marketing
For their branding purposes, we need
to mainly conduct Text Marketing
database of existing customers
Text will be sent to each customer
about deals and discount offers
ITALIAN PIZZA – BUSINESS STRATEGY

9.

Digital
Marketing
ITALIAN PIZZA – BUSINESS STRATEGY

10.

Social Media
Marketing
Platforms targeted:
Facebook
Instagram
Linkedin
Twitter
I TA L I A N P I Z Z A – B U S I N E S S S T R AT E G Y

11.

Paid
Marketing
I TA L I A N P I Z Z A – B U S I N E S S S T R AT E G Y

12.

Paid Social
Media Ads
BUDGET:
100-200$ paid promotion on each post
12
posts each month
I TA L I A N P I Z Z A – B U S I N E S S S T R AT E G Y

13.

Prospective Products
Brucshettas
Calzones
I TA L I A N P I Z Z A – B U S I N E S S S T R AT E G Y
Chizza

14.

Product
Rates
I TA L I A N P I Z Z A – B U S I N E S S S T R AT E G Y
Rate
5$
Calzones
2.3$
Pizza cones
4.3$

15.

Any questions?
I TA L I A N P I Z Z A – B U S I N E S S S T R AT E G Y