Who Are These Guys? A Quick Profile of J.D. Edwards

1.

2. Who Are These Guys? A Quick Profile of J.D. Edwards

3. Global Reach, Local Presence

Over 4,300 customers installed in 100 countries
3,577 employees
192 business partners
Software in 18 languages
46 branch offices
24 hour, 7 day-per-week support worldwide

4. J.D. Edwards’ Business

Top 5 global ERP supplier
Blue chip customer base
Leap frog technology
Rapid customer time to benefit
Global reach, local presence
Constancy of purpose

5. Annual Revenue Growth ($millions)

650
645
640
635
630
625
620
615
610
605
600
595
590
585
580
575
570
565
560
555
550
545
540
535
530
525
520
515
510
505
500
495
490
485
480
475
470
465
460
455
450
445
440
435
430
425
420
415
410
405
400
395
390
385
380
375
370
365
360
355
350
345
340
335
330
325
320
315
310
305
300
295
290
285
280
275
270
265
260
255
250
245
240
235
230
225
220
215
210
205
200
195
190
185
180
175
170
165
160
155
150
145
140
135
130
125
120
115
110
105
100
95
90
85
80
75
70
65
60
55
50
45
40
35
30
25
20
15
10
5
0
$648
CAGR: 35%
$478
$341
$241
$197
1993
1994
Note: Fiscal year ends October 31
1995
1996
1997

6. The J.D. Edwards Solution The Benefits of Global, Integrated Applications

Rapid implementation
Low cost of ownership
Vertical market specialization
Reduced risk of technology obsolescence
Rich functionality

7. The J.D. Edwards Solution An Appreciating Asset

J.D. Edwards
Software
Products
Appreciation
Original
Value
Depreciation
Other
Software
Products
0
1
2
3
4
5 Years

8. The J.D. Edwards Solution Evolution Through Continuous Improvement

Host-centric
high reliability
low cost of ownership
departmental
applications
Client/server
easier access
more user friendly
enterprise
applications
Network-centric
mask complexity
reduce cost of change
leverage network scalability
reduce time to benefit
inter-enterprise applications

9. The J.D. Edwards Solution Breakthrough Simplicity in a Heterogeneous World

10. Extending Partnerships

Systems Integrators
Platform Alliances
Product Alliances
i2, Synquest
Premenos
DCLink
Over 50 Product Alliances including:
Cognos
Information Builders
Oracle
Microsoft
Seagull
Optical

11. We Make It Our Business . . .

. . . To be experts in yours

12. Industry Focus

Electronics
Energy/Chemical
Public Services
Industrial Fabrication
and Assembly
Automotive Supply
Consumer Products
Pharmaceuticals
Architecture, Engineering,
Construction
General Business

13. Target Market Companies, Divisions/Subsidiaries

Revenues
:
$2
Billion
$2 Billion
to $100 Million
Under
$100M

14. Customers by Location

USA
USA
2,516
58%
EMEA
EMEA
752
17%
Asia/Pacific
A s ia /P a c ific
539
13%
Latin
L a tin America
A m e r ic a
300
7%
Canada
C anada
203
5%

15. Customers

Automotive
AEC
Benderson Development
PCL Construction
David Weekley Homes
Foster Wheeler
Hensel Phelps Const.
Fletcher Challenge
Sundt
Electronics
Saab Automobile
Harley Davidson
B.F. Goodrich Europe
ASC, Inc.
Champion Labs
Oshkosh Truck
Lectron Products
Simpson Industries
Energy/Chemical
Unocal Chemicals
British Petroleum
Shell International
Chevron
Mobil Corporation
Total Petroleum
Elf Oil U.K.
IBM
Oki Electronics
Emerson Electric Co.
General Instrument
Corporation
Lexmark International
Medtronic, Inc.
Paradyne Corporation
Phillips - Ireland
Fabricated
Metals
Electrolux AB
Channellock Tools
Huffy Corporation
Krones, Inc.
Coachman Industries
Parker Hannifin

16. Customers

Public Sector
City of Calgary –
Land and Housing Dept.
The Metropolitan
Government of Nashville
& Davidson County
Government of the British
Virgin Islands
City of Troy, Michigan
Manchester Airport (UK)
McCarran Airport,
Las Vegas
New Jersey Natural Gas
Texas Department of
Criminal Justice
Government of Bermuda
Pharmaceuticals
Lilly Industries Limited
Amgen Inc.
SmithKline Beecham
Sterling Winthrop
Warner Lambert
Baxter Healthcare
General Business
Waste Management
Holiday Inns
Blockbuster Ent.
Royal Caribbean
The Museum of
Modern Art
Tiffany & Co.
Consumer Products
Bic SA
Samsonite Corp.
E&J Gallo Winery
VANS, Inc.
Seiko of America
Rollerblade, Inc.
Parker Pen USA.
The Limited
Bacardi Imports
Estee Lauder
Prestone Products
Corporation
Robert Mondavi
Rawlings Sporting Goods

17. Is that AG Edwards or JD Powers? Messages and Positioning

18. The Business Vision

SRV
Solutions
Relationships
Value

19. The Business Vision

Solutions
An approach that emphasizes
solving business problems
through a balanced offering of
product and services

20. The Business Vision

elationships
A business philosophy
that views partnership
and covenant relationships
as an inherent part of product

21. The Business Vision

Solutions
Providing better value
up front and lasting value
Value
over the long term through
an appreciating software
investment

22. The Business Vision

SRV
Solutions
Relationships
Value

23.

-Intermission-

24. Marketing 101: Life as Corporate Overhead

25. Marketing Goal

The goal of Corporate Marketing
is to position J.D. Edwards as a leading
worldwide supplier of premier
business solutions to the middle market.

26. Marketing Disciplines

Public Relations/Advertising
Campaign Coordination
Brochures and Collateral
Creative Services
Internet/Intranet

27. Public Relations Highlights

Build credibility as a top business application
vendor
Reaching over 130 million people in publications
such as Wall Street Journal, Information Week
and PC Week
Generating increasing awareness of OneWorld
Successful placement of customer profiles
Initial Public Offering in September 1997

28. Public Relations Results

50
49
50
30
34
36.8
40
24.4
26
13
20
Press Clippings
per Month
7
10
Case Studies/
Bylined Articles
94
95
96
97

29. Advertising Strategy

Track One
Target audience: Executives
Goal: To increase name recognition
Publications: WSJ, Business Week, Forbes
Track Two
Target audience: Industry managers
Goal: To promote a response or inquiry
Publications: Manufacturing Systems, APICS
Track Three
Target audience: Technical
Goal: To increase name recognition/awareness
Publications: Computer World, Info Week

30. Manufacturing Awareness General Market - Position

“When you think of suppliers of manufacturing software,
what companies come to mind?”
1993
1994
1995
1996
1997
IBM
ASK
SSA
CA
Oracle
Microsoft
Marcam
4th Shift
JD Edwards
SAP
IBM
ASK
Oracle
SAP
CA
Microsoft
SSA
JD Edwards
IBM
Microsoft
SAP
Oracle
CA
JD Edwards
SSA
SAP
IBM
Oracle
JD Edwards
CA
Microsoft
SSA
SAP
JD Edwards
Oracle
IBM
CA
Microsoft
SSA

31. Marketing Disciplines

Public Relations/Advertising
Campaign Coordination
Brochures and Collateral
Creative Services
Internet/Intranet

32. Campaign Focus

Centralized campaign development with
decentralized execution
Common elements
Middle market focus
Worldwide, international in scope
Target markets:
General manufacturing and distribution
Target vertical markets
AEC, ECS, Public Sector
Platform partners

33. Trade Shows

Fifty shows a year including:
IT Expo
Common
APICS
Distribution Computer Expo
CeBit - Germany
HP World - Japan

34. Marketing Disciplines

Public Relations/Advertising
Campaign Coordination
Brochures and Collateral
Creative Services
Internet/Intranet

35. Brochures and Collateral

Industry Brochures
Product Brochures
Product Fact Sheets
White Papers
Outlook
Release Notes
Copywriting Services

36. Marketing Disciplines

Public Relations/Advertising
Campaign Coordination
Brochures and Collateral
Creative Services
Internet/Intranet

37. Creative Services

Brochure Design
Artwork
Video Production
Audio Production
Multimedia
Event Coordination

38. J.D. Edwards Over the Years

1983
1977
1988
1994
1991
1998

39. Marketing Disciplines

Public Relations/Advertising
Campaign Coordination
Brochures and Collateral
Creative Services
Internet/Intranet

40. Internet/Intranet

Internal and External Sites
Knowledge Garden
jdedwards.com
Facts and Figures
50% of employees access
the web daily
Time savings of 7-10
hours a month
Cost savings include
$4.28M in staff time
and $990K in print costs

41. Marketing Disciplines

Public Relations/Advertising
Campaign Coordination
Brochures and Collateral
Creative Services
Internet/Intranet