The Characteristics of Tourism Products

1.

The Characteristics of
Tourism Products

2.

3.

The Characteristics of Tourism Products
• Tourism products are intangible, are produced and consumed at the
same time, can be differentiated from each other, are non-storable,
are mutually complementary, and the ownership rights in them are
non-transferable, etc. Each characteristic will influence consumer
behaviour.

4.

5.

Intangible Nature
• Tourists hope to achieve intangible goals such as happiness,
excitement, relaxation, etc., through their travel experiences.

6.

The Inseparability of Production and
Consumption
• For example, when an airplane is in flight, the passengers are
consuming flight services at the same time; when a hotel sells a hotel
room to a guest for the night, the guest utilizes the hotel’s room
service at the same time.

7.

Differentiation
• As tourists directly participate in the production and consumption of
services, their differences in tourists’ knowledge, experience,
interests and hobbies all contribute to differences in service quality
and satisfaction.

8.

Perishability
• Tourism products cannot be stored like physical products and
prepared for sale in the future.

9.

Complementarity
• Tourism is made up of activities such as eating, accommodation,
travel, entertainment and touring.
• One tourism product will always be affected by the elements of other
tourism products.
• For example, when a famous hot springs tourist attraction becomes
less popular. What happens?

10.

• Although these products are not from the same organization, they are
nevertheless closely linked with each other.

11.

Immobility of Ownership
• For example, after flying on a plane, a traveller is transported from
one place to another, after which he or she acquires nothing other
than an air ticket.