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JustScan

2.

What is JustScan
2
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

PMI Smoke-Free Products: Master Template Layouts
Stakeholders of the JustScan projects
Stakeholders
Market Success
CRM Lead
Markets
Emakina
Discuss incorporation of
JustScan as a channel for
Offliners and participate in
Quarterly Planning
Conduct Quarterly Planning
Sessions, Ongoing plan
adjustments and standups
Manage a rolling 3 month
plan of activities to share
with CRM Lead & Emakina
Manage Market plans for
capacity planning
Introduce Toolboxes
Ingest briefs, review for
completeness, and input
into Emakina Jira
Brief the HUB on JustScan
projects
Execute Brief
Identify opportunities for
implementation across
channels
Provide Onboarding to any
new Market stakeholders
Provide timely feedback and
testing
Manage PPU for all Markets
Connect Markets with HUB
SME (CRM)
Share Best Practices
Report on JustScan projects
Support Onboarding of any
new Market stakeholders
3

4.

Timig:
New market to be activated HUB lead to open the ticket
1 week
2 working days
EPAM to set up
the campaign
3 weeks
UAT sign-off
Min 3 working days prior to
the launch
4
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

5.

5
Define
campaigns to
launch
(mechanics,
legal approval,
etc.)
Inform HUB
lead about
planned
campaign
during the
planning
Validate the
request and start it
(brief quality and
assets).
Raise CRM
request for
briefing
Raise Jira ticket
in EPAM
environment.
JustScan team starts
campaign set-up.
(communicate with
the market regards
details)
UAT sign off
Put a comment to
close the ticket in
EPAM Jira
Close the
project
In Workfront
Leading stand-ups
JustScan team
deliver campaign
details
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only
Campaign goes live.
Close EPAM JIRA
ticket.
Hypercare
EPAM
HUB lead
Market
Just Scan process for the markets who have activated
JustScan

6.

HUB lead
Market
Just Scan process. Step by Step.
Define
campaigns to
launch
(mechanics,
legal approval,
etc.)
Inform HUB
lead about
planned
campaign
during the
planning
Validate the
request and start it
(brief quality and
assets).
Raise CRM
request for
briefing
1
Put a comment to
in
If your market is newclose
for the
theticket
JustScan.
EPAM Jira
UAT sign off
• Identify how many languages you will use
within the activation
• Translate the following documents to your
Close the
languages:
Leading stand-ups
project
Raise Jira ticket
in EPAM
environment.
TnC document
In Workfront
FAQs document
Privacy Policy redirection URL to the specific
market webpage
6
JustScan team starts
campaign set-up.
(communicate with
the market regards
details)
JustScan team
deliver campaign
details
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only
Campaign goes live.
Close EPAM JIRA
ticket.
Hypercare
EPAM
• Cookie policy to be set up in OneTrust

7.

HUB lead
Market
Just Scan process. Step by Step.
Define
campaigns to
launch
(mechanics,
legal approval,
etc.)
Inform HUB
lead about
planned
campaign
during the
planning
Validate the
request and start it
(brief quality and
assets).
Raise CRM
request for
briefing
2
Please check JustScan platform Widgets
possibilities and designPut
your
program
for the
a comment
to
UAT sign off
close the ticket in
activation
EPAM Jira
Learn more about our key capabilities (widgets)
HERE
Close the
project
In
Workfront
Check current JustScan toolboxes HERE
Raise Jira ticket
in EPAM
environment.
Leading stand-ups
7
JustScan team starts
campaign set-up.
(communicate with
the market regards
details)
JustScan team
deliver campaign
details
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only
•Commercial & Digital objectives
•Brand toolbox and ideal journey flow
•Target goes
audience
and universe
to reach
Campaign
live.
Close EPAM
JIRA
ticket.
•Campaign's KPI
•Assets are ready
Hypercare
EPAM
Please make sure you have below information
ready:

8.

8
Define
campaigns to
launch
(mechanics,
legal approval,
etc.)
Inform HUB
lead about
planned
campaign
during the
planning
Validate the
request and start it
(brief quality and
assets).
Raise CRM
request for
briefing
UAT sign off
Raise Jira ticket
in EPAM
environment.
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only
Close the
project
In Workfront
Leading stand-ups
Please follow the steps on how to raise the
CRM request for the JustScna, which we
cover in the presentation HERE Brifing
JustScan team starts
process
JustScan team
campaign set-up.
deliver campaign
(communicate with
details
the market regards
Link to
the
workfront
:
Workfront
details)
Put a comment to
close the ticket in
EPAM Jira
Campaign goes live.
Close EPAM JIRA
ticket.
Hypercare
EPAM
HUB lead
Market
Just Scan process. Step by Step.

9.

Assets information
Timing
Scan pack ticket creation by 2 working days (from the
HUB lead – moment when brief if
correctly created and all
assets attached)
Together with Hogarth agency, you
get to personalize one of our global
toolboxes and make sure it fits your
market needs and requirements.
Emakina development – 3 weeks after the ticket with
all assets is raised
Assets Checklist
•Final assets
•Journey flow
•Scanning asset, if needed
Content guidelines - open here
9
Integration for the lead gen, etc. – to be discussed during the
planning stage
Changes within already running depending on the
campaigns – complexity, should be
discussed in advance
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

10.

10
Define
campaigns to
launch
(mechanics,
legal approval,
etc.)
Inform HUB
lead about
planned
campaign
during the
planning
Validate the
request and start it
(brief quality and
assets).
Raise CRM
request for
briefing
Put a comment to
close the ticket in
EPAM Jira
HUB validate your brief and raise to the agency.
Please make sure you have no questions from a
Close the
HUB
Leading stand-ups
project
Raise Jira ticket
in EPAM
environment.
JustScan team starts
campaign set-up.
(communicate with
the market regards
details)
UAT sign off
In Workfront
You will be notified that the Ticket has been
opened by the comment in Epam Jira followed
by the automatic notification to your email
JustScan team
deliver campaign
details
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only
Campaign goes live.
Close EPAM JIRA
ticket.
Hypercare
EPAM
HUB lead
Market
Just Scan process. Step by Step.

11.

Workfront access
IMDL Role:
PMI GLOBAL UR MWM WORKFRONT DIGITAL MARKETING Market
IMDL role has already been requested forRequestor
every market representative.
EPAM Jira access
The Access will be provided by the agency.
11
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

12.

EPAM JIRA link
EPAM JIRA:
JustScan Deployment - Emakina
Bug Tracking Tools
12
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only
JustScan Kanban board EU
EA,SEA,AU:
https://bugtracking.emakina.net/secure/RapidBoard.jspa?r
apidView=1860
EE:
https://bugtracking.emakina.net/secure/RapidBoard.jspa?r
apidView=1861&projectKey=SCANPACKMD
EU:
https://bugtracking.emakina.net/secure/RapidBoard.jspa?r
apidView=1862&projectKey=SCANPACKMD
LA & C :
https://bugtracking.emakina.net/secure/RapidBoard.jspa?r
apidView=1863&projectKey=SCANPACKMD&selectedIssue=
SCANPACKMD-234
ME, DF, Africa:
https://bugtracking.emakina.net/secure/RapidBoard.jspa?r
apidView=1864&projectKey=SCANPACKMD

13.

13
Define
campaigns to
launch
(mechanics,
legal approval,
etc.)
Inform HUB
lead about
planned
campaign
during the
planning
Validate the
request and start it
(brief quality and
assets).
Raise CRM
request for
briefing
Raise Jira ticket
in EPAM
environment.
JustScan team starts
campaign set-up.
(communicate with
the market regards
details)
UAT sign off
Leading stand-ups
JustScan team
deliver campaign
details
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only
Put a comment to
close the ticket in
EPAM Jira
Close the
project
In Workfront
Agency will perform the setup on the back end and share
Campaign goes live. the campaign
withJIRA
you for the
Close EPAM
ticket.
approval
Hypercare
EPAM
HUB lead
Market
Just Scan process. Step by Step.

14.

14
Define
campaigns to
launch
(mechanics,
legal approval,
etc.)
Inform HUB
lead about
planned
campaign
during the
planning
Raise CRM
request for
briefing
UAT sign off
Put a comment to
close the ticket in
EPAM Jira
To conduct a full UAT, please follow our
the list HERE
Raise Jira ticket
recommendedValidate
Check
Close the
project
In Workfront
request and start it
in EPAM
(brief quality and
environment.
assets).
Ones you confirm
the camping it will go life.
JustScan team starts
campaign set-up.
(communicate with
the market regards
details)
JustScan team
deliver campaign
details
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only
Campaign goes live.
Close EPAM JIRA
ticket.
Hypercare
EPAM
HUB lead
Market
Just Scan process. Step by Step.

15.

Define
campaigns to
launch
(mechanics,
legal approval,
etc.)
Inform HUB
Raise CRM
lead about
UAT sign off
request for
planned
briefing
campaign
Please
during let
the us know when you are happy with the
planning and it is ready to be closed.
campaign
AND
Close the
project
In Workfront
Validate the
Raise Jira ticket
request and start it
in EPAM
(brief quality
environment.
Takeanda seat and
get a closer look at how your
assets).
experience is performing with our in-depth
reports and all the feedbacks, learning and
insights for your next campaigns.
JustScan team starts
View
how to access your market
dashboard
JustScan team
campaign set-up.
Campaign goes live.
deliver campaign
HERE
(communicate with
the market regards
details)
15
Put a comment to
close the ticket in
EPAM Jira
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only
details
Close EPAM JIRA
ticket.
Hypercare
EPAM
HUB lead
Market
Just Scan process. Step by Step.

16.

OVERALL FLOW – DEPLOYMENT OF CONCEPTS
P lanning & S izing:
Size
guidance
Standart campaigns
are Pre-estimated and
packeged to fit the
demand for each
single market
Campaigns may vary in
complexity and size
(i.e., XS , S, M and L)
Detailed overview
Campaign
size
Small
Medium
Large
Credits
0.7
1.0
1.7
1. 2 Languages
2. 2 S cenarios
3. Custom Tracking (UTM)
4. 0 Custom Domain
5. 0 User Grouping/Behavior
6. S imple Lead Form
7. Existing API
8. Win Mechanics
9. Basic Widgets
10. S imple Actions in Video
11. Desktop Mode
1. Multiple Flow Adjustments
2. Multiple S cenarios
3. Custom Tracking (UTM)
4. 0 Custom Domain
5. S imple User Grouping/Behavior
6. Advanced Lead Form
7. Existing API
8. Win Mechanics
9. Basic Widgets
10. Complex Actions in Video
11. Desktop Mode
Scope
1 CREDIT +€3.5K
1.
2.
3.
4.
5.
6.
7.
8.
1 Language
1 S cenario
0 Custom Domain
0 User Grouping/Behavior
0 API Integration
0 Win Mechanics
0 Custom Widgets
0 Custom Actions in Video
Concept
All 4 Concepts*
*Any additional request have a
different size and cost
implication as per the next slide
16
16
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

17.

17
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

18.

CONCE PTS & J OUR NE Y S
OVE R AL L F L OW – DE PL OYME NT OF CONCE PTS
Planning & Sizing:
S ize guidance
Detailed overview
Campaign
size
Small
Medium
Large
Credits
0.7
1.0
1.7
1. 2 Languages
2. 2 Scenarios
3. Custom Tracking (UTM)
4. 0 Custom Domain
5. 0 User Grouping/Behavior
6. Simple Lead Form
7. Existing API
8. Win Mechanics
9. Basic Widgets
10. Simple Actions in Video
11. Desktop Mode
1. Multiple Flow Adjustments
2. Multiple Scenarios
3. Custom Tracking (UTM)
4. 0 Custom Domain
5. Simple User Grouping/Behavior
6. Advanced Lead Form
7. Existing API
8. Win Mechanics
9. Basic Widgets
10. Complex Actions in Video
11. Desktop Mode
S tandart campaigns
are Pre-estimated and
packeged to fit the
demand for each
single market
Campaigns may vary in
complexity and size (i.e.,
XS, S, M and L)
Scope
1 CR E DIT +€3.5K
Concept
1.
2.
3.
4.
5.
6.
7.
8.
1 Language
1 Scenario
0 Custom Domain
0 User Grouping/Behavior
0 API Integration
0 Win Mechanics
0 Custom Widgets
0 Custom Actions in Video
All 4 Concepts*
*Any additional request have a
different size and cost
implication as per the next slide
18CONFIDENTIAL: Restricted distribution. For the commercialization of PI's RRPs only.

19.

CONCE PTS & J OUR NE Y S
OVE R AL L F L OW – DE PL OYME NT OF CONCE PTS
Detailed overview
S ize guidance
Add-On
Starter pack
(One time
only)
Paid
media
DB
Integration
Promo/
Vouchers
Extra
Language
Custom
Domain
Credits
0.3
0.3
0.8
0.2
0.2
0.7
First Time
Campaign – for
markets who`s
never done
JustScan before
For custom
tracking of
Pixels w/ Market
management
For integration
of API with
local, regional
or global
database
To import
unique voucher
code for prize
redemption. Up
to 3 types.
To add a new
language to an
existing market
campaign.
Create 1
Custom Domain
Planning & Sizing:
F or Custom options outside
of the standard campaigns
PS: If a already run campaign
is re-created with the same
journey size is reduced
Scope
19CONFIDENTIAL: Restricted distribution. For the commercialization of PI's RRPs only.

20.

JustScan request creation

21.

ScanPack briefing process overview (market)
Stage 1
Stage 2
Mechanics development
Finalise mechanics
objective and KPIs.
Get the legal approval and
all required internal
business approvals.
Please check if all excel file
fields are covered.
Prepare the visual
references for the
campaign flow, final assets
and finalise link.
Responsible: Market
Market raise CRM request
(according to the following
brief)
21
Please note: all fields must
be filled in, otherwise the
clarification will move
forward implementation
date
Responsible: Market
Support: HUB lead
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only
Stage 3
Stage 4
CRM HUB lead review and
validate the request. Check
if all needed information is
included.
CRM HUB lead open Just
Scan ticket in Jira
(EMAKINA environment)
EMAKINA starts development
Weekly standups
Responsible: HUB lead
Responsible: Emakina
Support: HUB lead
Market

22.

How to raise the request for the HUB
1
Step 1: Go to Workfront and
chose the Requests via the
menu button
2
22
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

23.

Workfront Request
Step 2.
- Request type: Chose New Channel
Request via dropdown list
- Via dropdown list choose your
Respective Squad (the list of countries
within the squad indicated respectively)
23
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

24.

Workfront Request
Step 3.
- Choose CMR request type
- Single channel request
- Subject: the campaign name. Please
include country name wave number
information.
IMPORTANT: include ‘JS’ in naming to
differentiate the JustScar request.
Example: PL – JS Illuma Bridging
- Primary contact: indicate main point of
contact for the project
24
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

25.

Workfront Request
Step 4.
- HUB: chouse your region
- Markets: indicate your market
- Approved by BMR – indicate yes
- Business line – RRP
- Marketing type – B2C
- RRP product: indicate what is the
product your are working with
- Category – indicate P1, P4 or P5
category
25
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

26.

Workfront Request
Step 5.
- Campaign type: for all JustScan global
-
26
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only
toolboxes campaigns always indicate
‘other’
Other description: indicate ‘JustScan
toolbox’
Toolbox reference – indicate yes for
toolbox campaigns. No – for local
developments
Toolbox URL – input Toolbox URL in
case relevant
Objectives - please choose one of
Bridging/Lead Generation/Conversion to
RRP

27.

Workfront Request
Step 6.
- Chose one of market legal archetype
27
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

28.

Workfront Request
Step 7.
- Priority: choose priority
- Business line: choose RRP
- Marketing type: choose B2C
- Request type: choose JustScan
- Description: insert all the details for the
campaign according to the template
(see next slide)
- Documents: please attach all
necessary files (assets, brief, etc)
Press ‘Submit’ – the request is created
28
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

29.

DESCRIPTION template
Summary:
Main point of contact: Main point of contact along the execution
Timing: start date and end date (needed to set-up active campaign dates in back office)
Product brand: IQOS, VEEV, etc… (Which brand is the CONTENT referring to. If bridging it should
be SFP products)
Language - Please specify how many and what languages content will be translated into?
Business Objective - Bridging / Lead generation/ Conversion to RRP
Assets attached:
-
29
Brief with campaign flow, visual references etc (excel file)
Assets for the development
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

30.

Brief details
30
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

31.

Brief details
31
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

32.

Brief details
32
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

33.

Check list for the JustScan ticket
All brief fields are filled in properly,
URL has extension after ‘www.scanpack.com/illumalaunch’
QR code is dynamic (NB!)
Campaign went through the legal approval and business
approval on market level
Market access to the EMAKINA Jira
If needed integration is ready
33
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

34.

Workfront access
IMDL Role:
PMI GLOBAL UR MWM WORKFRONT DIGITAL MARKETING Market
IMDL role has already been requested forRequestor
every market representative.
EPAM Jira access
The Access will be provided by the agency.
34
C O N F I D E N T I A L : Restricted distribution. For the commercialization of PMI’s RRPs only

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