Social Media Monitoring Tools and Services Report 2017-18 Featuring 173 Social Technologies

1. Social Media Monitoring Tools and Services Report 2017-18 Featuring 173 Social Technologies

SOCIAL MEDIA
MONITORING
TOOLS
SOCIAL
LISTENING
TOOLS
SOCIAL
INTELLIGENCE
TOOLS
SOCIAL MEDIA
ANALYTICS
SOCIAL MEDIA
MANAGEMENT
TOOLS
SOCIAL MEDIA
MARKETING
TOOLS
SOCIAL MEDIA
CUSTOMER CARE
TOOLS
SOCIAL SUITES

2. Content

Introduction
Social Media Monitoring Concepts, Benefits and Product Use Cases
Content
Understanding SMM Market and Market Trends
Overview of Key Product Features
Key Factors Impacting Purchasing Decision
Report Structure, Content, Tables and Figures
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

3. Introduction

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4. Introduction – SMM Tools and Services Report 2017

Customer position
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

5. Introduction – SMM Tools and Services Report 2017

Customer
Questions
The report provides pricing information on more than 150 SMM tools allowing users to easily select
the tools that meet their budget requirements
The report provides comparison of tools based on key product functions and use cases to support
selection process
The report provides industry specializations of tools and reference list of clients to demonstrate the
vendors experience in specific industry
The report provides comparison table where users can easily identify tools that offer workflow
management features and can then check individual profiles of these tools to learn more into detail
about the workflow management support each tool offers.
For each tool we provide a list of languages supported by a tool’s sentiment analysis
What are your
specific
business goals
and monitoring
requirements?
The report explains influencer analysis and profiling into details and provides a listing of metrics and
companies that offer influencer profiling and analysis
The report not only provides a comparison tables indicating if a tool offers engagement or publishing
function, but also indicates in each profile which social media channel has been supported by either
engagement or publishing function. Each function has been explained into detail in each of the
product profile.
Readers can easily identify tools offering monitoring of social campaigns, as well as specific metrics
including virality measures.
The reports provides a comparison of tools based on competitive analysis. In addition, each profile
provides more specific information about the type of competitive analysis offered by a specific tool.

6. Introduction – SMM Tools and Services Report 2017

Customer
Questions
We have segmented SMM products based on the type of tools they offer (e.g., social intelligence,
social customer care tools, social marketing tools, social media management tools, social media
monitoring tools, and social suites that offer several or all technology types. In some situations, some
companies will select one tool for long term monitoring, but will use other tools for specific projects
as some tools may offer unique type of analysis/intelligence or provide advanced content
management and publishing function.
The reports provides detailed information on media, language and geographic coverage, so users can
easily select a tool that meets their requirements.
The reports allows users to quickly identify tools offering engagement function, social customer care
technology and use cases .
What are your
specific
business goals
and monitoring
requirements?
The report provides details on workflow management capabilities of each tool in their profiles and
provides a list of metrics for measuring team performance. We also provide a list a tools that support
employee advocacy programs.
The report provides a listing of SMM tools that are currently developing or employing image
recognition technology.
The report allows users to easily identify which tool offers threshold alerts.
The report provides information on historical data provided by each tool, so users can easily select
the tools that meets their needs.
The reports provides the latest updates from social network providers - Facebook, Instagram,
WhatsApp, Twitter, Snapchat, YouTube et al for the last 2 years, as well as the latest technology
progress made in the SMM market space

7. Introduction – SMM Tools and Services Report 2017

Analysis and Directory
SOCIAL MEDIA
MONITORING
TOOLS
SOCIAL
LISTENING
TOOLS
SOCIAL
INTELLIGENCE
TOOLS
SOCIAL MEDIA
ANALYTICS
SOCIAL MEDIA
MANAGEMENT
TOOLS
SOCIAL MEDIA
MARKETING
TOOLS
SOCIAL MEDIA
CUSTOMER CARE
TOOLS
SOCIAL SUITES
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

8. Introduction – SMM Tools and Services Report 2017

VENDOR EXPERIENCE:
- CLIENTS SERVED
- # OF YEARS IN SMM BUSINESS
PRICING AND PRODUCT AND
SERVICE AVAILABILITY
LEARN ABOUT DIFFERENT
PRODUCT AND SERVICES,
PRICING PLANS AND FREE
OFFERS
LEARN ABOUT SMM TOOL
COVERAGE AND KEY FEATURES
UNDERSTAND SMM MARKET
AND MARKET TRENDS
QUESTIONS TO ASK AND
FACTORS TO CONSIDER WHEN
SELECTING SMM TOOL AND
SERVICES
- PARTNERHIPS
- INDUSTRY FOCUS
- COMPANY SIZE
- MARKET DYNAMICS
UNDERSTAND KEY SOCIAL
MEDIA MONITORING
CONCEPTS , FUNCTIONS AND
APPLICATIONS
- TECHNOLOGY INNOVATION
- CUSTOMER POSITION
SEE HOW THEY CAN BE APPLIED
WITHIN YOUR ORGANIZATION
Strategic Approach to Selecting and Employing SMM Tools and Services
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

9. Introduction – SMM Tools and Services Report 2017

MATURE BUSINESSES
That are interested in broadening their understanding of SMM tools and
decide whether to develop their own tools or use external solution
START-UPs, SMALL AND
MIDSIZE COMPANIES
That are interested in leveraging SMM tools and services to monitor SM
communications and activities and to reach and engage with their customers
and prospects in efficient and effective manner
SMM TOOLS AND
SERVICE PROVIDERS
That are interested in the market landscape and opportunities for
partnerships, sales, or acquisitions
SOCIAL MEDIA
CONSULTANTS
Who are looking for information about tools and tool features to
complement their resources and expand their services
INVESTORS
Who are looking for investment opportunities and seeking information on
technologies and companies.
WHO WILL BENEFIT FROM
THE REPORT
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

10. SMM Tools Directory - Profiles of 142 Paid SMM Tools & Services

SMM Tools Directory - Profiles of 142 Paid SMM Tools & Services
Adobe® Social
Agility PR Solutions
Akio Spotter
Astute Social™
Audiense
bc.lab
BIG Engagement, Publishing and Monitoring
BirdSong
Blogmeter Social Suite
blueReport (Cognita AG)
BoomSonar
Brand24
BrandChats
Brand Embassy
BrandMetric Sonar BM
BrandProtect SMART Platform
BrandsEye
BrandSpotter
Brandwatch
BurrellesLuce iMonitor
Buzzcapture
BuzzForce™ and Social Media Dashboard /Oceanus
Cogia Web Observer 3.0/ Text Mining /Web Audit /
Report / Alerts & News Clipping / MeMo News /
Sometoo® Engagement Tool / EmotionsRadar
Cisco® SocialMiner
Cision Communications Cloud™
Cision Social Software
Clipit
Cogito
Commetric Media Analytics
Commetric Influencer Network Analysis
complexium MATRIX, GALAXY, KYEPLEX
Converseon
Confirmit Horizons: Confirmit Genius Social Analytics
Coosto
Crimson Hexagon ForSight™
Crimson Hexagon HelioSight
Crowd Analyzer
Curalate
CustomScoop Media Monitoring / CARMA
CX Social /Clarabridge
Daumsoft Social Metrics™
Digimind Intelligence
Digimind Social
Ebiquity Sonar
Echobot
eClincher
evolve24 Evolution Platform
Factiva (Dow Jones)
Falcon.io
Glean.info
FirstRain
Hearsay Social
HottoLink
HubSpot
Iconosquare
IBM Watson Analytics for Social Media
IBM® SPSS® Modeler Premium
iContact Pro Select
Infegy Atlas
Isentia Brandtology
IWOMmaster Platform
J.D. Power Social Media Insights
Kantar Media Social Media Intelligence
Klarity Analytics
Landau Media Online Monitoring
Launchmetrics
Lexalytics Salience
LexisNexis® Newsdesk
LexisNexis® Social Analytics
Linkfluence Radarly
ListenLogic
Linguamatics I2E Text Mining Solution for News & Social
Media
Lithium Social Media Management
Lithium Social Analytics
LRWMotiveQuest
Lucidya
M-Adaptive
Mediaportal
Meltwater Media Intelligence Platform
Mention
Microsoft Social Engagement
MutualMind / Shapiro+Raj
NetBase™
Netmonita
Networked Insights
Nexalogy
Nielsen Social
NUVI™
OBI4wan
Onalytica
OpenText Explore
Opinion Tracker
Oracle Social Cloud and Oracle SRM
Polecat – Incisive Intelligence
Pulsar TRAC
Pulsar CORE
ReplyOne
Reputation Control
Reputation.com
RepuTrace /RepuTrack
Revinate
ReviewPro
Rio Social Local Platform
Semantria
Sendible
Scanbuzz
ScribbleLive Insights and Engagement
SemanticForce
SentiMetrix
Sentiment (Sentiment Metrics)
SentiOne
Silverbakk
Simplify360
SmartFocus
Social360
Socialbakers
SocialFlow
SocialEye™
SOCIALEYEZ™
Social Studio / Salesforce Social Media Marketing
SoDash
Spredfast
Sprinklr
Sprout Social
Symscio
Synthesio
Sysomos Platform
Tagboard
Tailwind
Traackr
Tracebuzz
Trackur
Tracx
TrustYou
Twilert
uberMetrics Delta
VendAsta's Reputation Management Platform
Verint Text Analytics
VICO Analytics
VICO PRISY
WaveMetrix
YouScan

11. SMM Tools Directory - Profiles of 21 SMM Tools With Free/Paid Services

AgoraPulse
Hashtags
Netvibes
Talkwalker
Appreciation Engine
Hootsuite
NodeXL
Twingly
Buzzmonitor / E.Life
HowSociable
quintly
ViralWoot
Cyfe
Klout
Simply Measured
Zuum Social
Echosec
Kred
Social Searcher
Followerwonk
Mediatoolkit
Profiles of 10 Free SMM Tools
Board Reader
Search (Facebook)
BoomSocial
Talkwalker Alerts
Facebook Insights
Talkwalker Free Social Search
LinkedIn Analytics
TweetDeck
Mentionmapp
NexaMe (Nexalogy)
Number of Tools and Services
SMM Tools and Services by Current Status
142
10
Free
Source: Social Media Monitoring Tools and Services Report, November 2017
21
Free/Paid
Paid
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

12. Introduction – Distribution of SMM Tools and Services by Provider’s HQs Location

Number of Tools and Services
HQs Location
Number of
Tools/Service HQs Location
Providers
Number of
Tools/Service
Providers
Sweden; 2
United States
74
Turkey
2
United Kingdom
22
Australia
1
Germany
13
Austria
1
Canada
11
Brazil
1
France
9
Chile
1
Netherlands
United Arab Emirate
5
3
Croatia
Denmark
1
1
Luxembourg
3
Finland
1
China
3
Japan
1
Ukraine
2
Norway
1
Spain
2
Saudi Arabia
1
India
2
Singapore
1
Sweden
2
South Africa
1
Russia
2
South Korea
1
Italy
2
Switzerland
1
Poland
2
Russia; 2
Italy ; 2
Turkey 2
US; 74
India; 2
Spain; 2
Ukraine; 2
China; 3
Luxembourg; 3
United Arab
Emirates; 3
Netherlands ; 5
France; 9
Canada; 11
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Germany; 13
UK; 22
US
UK
Germany
Canada
France
Netherlands
United Arab Emirates
Luxembourg
China
Ukraine
Spain
India
Sweden
Russia
Italy
Poland
Turkey
Australia
Norway
Japan
Austria
Chile
Brazil
Denmark
Saudi Arabia
Switzerland
Singapore
Finland
South Africa
Croatia
South Korea

13. Social Media Monitoring Concepts and Applications

© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

14. Key SMM Concepts – Social Tools Product Definition

SOCIAL MEDIA
MONITORING
TOOLS
SOCIAL
LISTENING
TOOLS
SOCIAL
INTELLIGENCE
TOOLS
SOCIAL MEDIA
ANALYTICS
SOCIAL MEDIA
MANAGEMENT
TOOLS
SOCIAL MEDIA
MARKETING
TOOLS
What is a definition of each category and how they differ?
Who are the leading providers in each category?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
SOCIAL MEDIA
CUSTOMER CARE
TOOLS
SOCIAL SUITES

15. Key SMM Concepts – Social Tools Product Definition

In
this report, we define and categorize the social
technologies and platforms presented in this report based on
the type of social tools they offer. We offer a map of Social
technologies and platforms and product comparison tables
FIGURE 5. Number and Percentage of Featured Social Technologies and Platforms by
the Type of Social Tools They Offer
9%
Social Suites
16
17%
Social Media Customer Care Tools
29
25%
Type of Social Tool
Social Media Marketing Tools
42
24%
Social Media Management Tools
40
59%
Social Media Analytics
100
43%
Social Intelligence Tools
73
65%
Social Media Listening Platforms
110
81%
Social Media Monitoring Tools
FIGURE 4. Map of Featured Social Technologies and Platforms Based on the Type
of Tools They Offer - Social Media Listening, Social Media Monitoring, Social
Media Analytics, Social Media Intelligence, Social Media Management, Social
Media Marketing Tools, Social Media Customer Care Tools and Social Suites
0
20
40
60
80
100
120
Number of Social Technologies and Platforms
Social Media
Monitoring
Tools
Social Media
Listening
Tools
Social
Intelligence
Tools
Social
Media
Analytics
Social Media
Management
Tools
Social Media
Marketing
Tools
BoomSonar
y
y
y
y
y
y
Lucidya
y
y
y
y
Sprinklr
y
y
y
y
y
y
Social Tools
137
Social Media
Customer
Care Tools
Social
Suites
Y
y
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Y
TABLE 5. Social Technologies and Platforms Comparison
Based on the Type of Social Tools Offered
140

16. Key SMM Concepts – Media Coverage

Social Networks
Multimedia Sharing Services:
Social Networks: Facebook, Google+, LinkedIn, Meetme, Meetup, MySpace, Ning, Tagged, and others
Photo Sharing: Flickr, Fotki, Fotolog, Giphy, Imageshack, Imgur, Instagram, Path/Daum Kakao (South Korea), Photobucket,
Professional Social Networks: Academia.edu, bmj, Convo, Doximity (physicians), LinkedIn, Muck Rack, Rallypoint,
Pinterest, Shutterfly, Snapchat, Stocksnap, TinyPic, Weheartit, and others
Researchgate, Salesforce Chatter, Sermo, Slideshare.net, Swabr, Viadeo, Xing, Workplace, Yammer, and others
Video Sharing: DailyMotion, Funny or Die, Metacafe, Musical.ly, Screencast, Tapstack, Tudou (China), Vevo, Vimeo, Vine,
Private Social Networks: 23Snaps, Nextdoor, Notabli, Salesforce Chatter, slack, Swabr, Yammer/Microsoft, and others
VideoLectures.net, Wistia, Youku (China), YouTube, YY, and others
International Social Networks: 51.com (China), Bai Sohu (China), Cloob (Iran), Cyworld (South Korea), Cloob (Persian
Livecasting/Livestreaming: Dacast, Facebook Live, Hang W/, Houseparty, Livestream, Periscope, Streamp, BlogTV, Ustream,
language social network /Iran), Copains d Avant (France),
Douban
(China), Kaixin001 (China), Koprol (Indonesia),
Veetle, Viva Live, Younow, YouTube Live,
and others
Coverage
Language
Coverage
Product Name Media
MeinVZ (Germany), MiGente.com (Hispanic SN), Mixi (Japan), Odnoklassniki.ru (Russia), Pengyou (China), RenRen
Music and Audio Sharing: 8tracks, Audiosplitter, Bandcamp, ccMixter, Google Play, Grooveshark, Last.fm, Pandora, Spotify,
(China), SkyRock (France), StudyVZ (Germany), Taringa (Latin
America), Tixxt (Germany),
Tuenti (Spain),
SoundCloud,
and
others
Listening/Monitoring:
covers mainstream
socialQzone/Tencent
networks primarily through
direct API
relationships
with Languages: Users can identify, translate, or filter 65 languages
Sprinklr
(China), Ushi.cn (China), VKontakte (Russia), and Virbuz (Italy),
andsuch
others.
Tumblr,
Presentation
sharing:
SlideShare,
and others
vendors
as Facebook, Twitter, LinkedIn, Instagram, Pinterest,
Google+,
YouTube,
Sina Scribd,
to engage
with global audiences. Sprinklr also performs text
Weibo, Tencent Weibo, Renren, Flickr, Vimeo, Youku, VKontakte, & others;
canand
access
content
analytics in
over 65
languages
including
Arabic,Pocket
Danish,Casts,
Dutch,
Podcast
other
formsbroadly
of Audio Content:
iTunes,
Librivox,
Mixcloud,
Overcast,
Spotify, Soundcloud Podcasting,
via blogs and blog posts, forums, mainstream news sources, review Stitcher,
sites, rating,
and others; holds English, French, German, Hebrew, Indonesian, Italian, Japanese,
and others.
Micro-Blogging / Micro Messaging
badges for channel management, advanced analytics, paid media, and other capabilities with Korean,
Malay,
Mandarin/Chinese
Traditional,
Disqus, Identi.ca, Twitter, Tumblr, Plurk (Taiwan), Sina Weibomultiple
(China), Tencent
Weibo (China), and others.
each of the mainstream social networks. Both inbound and outbound messages can be analyzed through Mandarin/Chines Simplified, Norwegian, Polish, Portuguese,
Location Based:
the Listening module for any owned social accounts, as well as content identified via broad search where Russian, Spanish, Singlish, Swedish, Turkish, and others.
Coeverywhere, Eventbrite, FourSquare, Meetme, Meetup, Nextdoor, Swarm, Yik Yak, Waze, and others.
Blogs
such functionality is available.
Blogger, Blogster, Blogdrive, Blogbus (China), Ghost, LiveJournal, Medium, MovableType, Squarespace, Pen.io, Penzu,
Sprinklr Apps: expand unified ecosystem and connect social to existing enterprise systems such as CRM, Sentiment Analysis available for 22 languages including English,
Mobile Social and Messaging Apps
Posthaven, Postach.io, Storify, Svbtle, Squarespace, Tistory (South Korea), TypePad, Weebly, Wix, WordPress, and others.
marketing automation, asset management, reporting and analytics, profile and message enrichment Arabic, Danish, Dutch, French, German, Hebrew, Indonesian,
Facebook Messenger, Google Hangouts,
Groupme,
Kakao
Talk, Malay,
Kik Messenger,
Life 360, Line,
MessageMe, Pinger, Slack, Snapchat,
Italian,
Japanese,
Korean,
Mandarin/Chinese
Traditional,
systems, and much more;
Skype, Telegram Messenger, Tencent Mandarin/Chines
QQ/QQ (Chinese), Simplified,
Viber, WeChat,
WhatsApps,
and others
Discussion Boards, Forums and Reviews:
Norwegian,
Polish,
Portuguese,
Sprinklr Marketplace – integrations with social sources like WordPress and Jive, chat tools, customer Russian, Spanish, Singlish, Swedish, and Turkish. Geographic
Forums: vBulletin, IMDb, moneysavingexpert.com, pistonheads.com, babycenter.com, Baidu Tieba (Chinese)),
service ticketing systems, and web analytics providers.
Coverage: Worldwide;
Wikis
Classified (e.g., CraigList), and others
Publishing
over 20 social
including
Facebook,
LinkedIn, Publishing:
Google+, YouTube
Consumer Reviews: Amazon Customer Reviews, Google My
Business,for
TripAdvisor,
Reviewnetworks
Centre, CNET,
Glassdoor
and Twitter,
Collaborative
Appropedia, Ballotpedia, Baike.com (China), Citizendium, Conservapedia, Gardenology.org, Scholarpedia,
Instagram, Jive, Flickr, Pinterest, RenRen, Sina Weibo, Tencent Weibo,TVFoursquare,
Slideshare,Wikispecies,
Tencent Wikihow, Wikipedia, Wikimapia, Wikimedia, Wikiquote, Wikieducator, Wikibooks, Wikitravel,
others
Tropes, Wikissource,
Weibo, LiveChat, Tumblr, Vkontakte, Zendesk, SurveyMonkey, and WordPress.
Business Ratings and Reviews: Angie’s List, Customer Lobby, Insiderpages, Epinions.com, yelp.com, and others
and others
Social Commerce & Payment: Dwolla, ebay, Etsy, Facebook Marketplace, Fancy, Gilt City, Groupon, Kickstarter,
Language: Talkwalker aggregates 187 languages with a
Talkwalker
Livingsocial, Plum District, Paypal, Popmoney,
Polyvore, Spreesy,
Shopkick,
Venmo,
Yipit, (full
and firehose),
others Pinterest, Flickr, Google+,
Social
Bookmarking
and Social
Tagging
Monitoring:
Facebook,
Twitter
Instagram,
Foursquare,
YouTube,
possibility to add more languages based on a client needs.
Community Q&A: Ask.com, Allexperts, Answerbag, Blurtit,Vimeo,
Fandom,
Piazza,
Yahoo!
Answers,
andsites.
others
e.g.,their
StumbleUpon,
Evernote, MeiWei,
and others
as Jelly,
well as
blogs,Quora,
forums,
and online
news
Users can expand
monitoringDiigo,
environment
Talkwalker’s
user interface is available in five languages:
Interest Communities: Travel Social, Dating Network, Business
Enterprise
Social,
LightbyBlog,
Photo
Social,
Short- (LexisNexis), TV and radio broadcast English, German, French, Spanish, Italian and Turkish.
beyondSocial,
online
and social
media
adding
print,
newswires
monitoring. It provides the most complete global coverage of ownedSocial
and earned
vide Social, Social E-commerce, and others
Newsmedia in 187 languages.
Users
can
also
add
their
own
data
to
combine
social
data
with
lead
gen
figures,
sales, weather data, and
Social Travel Networks: Lonely Planet, Travellerspoint, Travbuddy, Tripline, Trip Advisor, Wayn, Wikitravel, etc.
e.g., Banjo, Buzzfeed, Blog Lovin’, Digg,
Everypost,
Feedly,isFlipboard,
Reddit,
Scoop.it,
Storify, and others
Sentiment
analysis
offered inMedium,
25 languages
including
English,
much more. All search results can be automatically translated in the language selected by user.
Arabic, Chinese, Croatian, Czech, Danish, Dutch, Finish, French,
German, Hungarian, Indonesian, Italian, Malay, Norwegian,
Social Gaming
andInstagram
Virtual World
Analytics: Users can also set up Twitter profiles, Facebook pages, YouTube
channels,
profile Polish, Portuguese, Russian, Slovak, Spanish, Swedish, Turkish,
Battle.net,
Discord,geography,
Imvu, Origin, Playstation, Second Life, Smallworlds, Teamspeak, Twitch, Zynga, Xbox Live, and others.
and Google+ profiles in the system and discover insights about relevante.g.,
content,
influencers,
and others. Geographic Coverage: Worldwide
sentiment, trending topics and much more.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

17. Key SMM Concepts – Media Coverage

Online news, print, TV, radio, internal and
external databases (e.g., client data,
information aggregators and databases such
as LexisNexis, Factiva, professional specialized
database, etc.)
The content clients may license directly
or
Specific sources that the client wants to
process.
What are your media coverage requirements for social media monitoring?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

18. Key SMM Concepts and Benefits

Key Benefits:
Generate More Qualified Leads
Key Business Goals:
Shorten the Sales Cycle
Create Thought Leadership
Improve Visibility, Awareness, Advance Brand Advocacy and Increase Brand Value
Increase Sales,
Market Share,
Customer Retention,
Operating Margin,
ROI
Improve Brand Reputation and Counter Negative Perception
Identify and Create New Partnerships
Reduce Marketing, Market Research, Research & Development, IT, Recruitment, and other Operating Costs
Test Ideas and Launch Product
Increase Operational Efficiency
Improve Customer Services, Engagement, Experience, Satisfaction and Customer Retention
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

19. Key SMM Concepts – Key Product Applications

Key Benefits
for Each
Business
Function:
Marketing & Corporate
Communication
Social Media Marketing
Market Research
Event Management
Business Development,
Sales and Lead
Generation
Product R&D and
Innovation Management
Open Source Intelligence
Public Relations (PR)
Investor Relations (IR)
Operations
Legal
Search Engine Marketing
Advertising
Customer Services
Human Resources
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

20. Understanding SMM Market and Market Trends

© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

21. Understanding SMM Market and Market Trends

Market Size and Growth
Size and Growth:
Key Market Characteristics
Key Growth Factors
Market Dynamics
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
http://bit.ly/ZpZbEa

22. Understanding SMM Market and Market Trends

Partnerships on the Rise and Evolving
1,247 partnership relationships
Type of partnerships and examples
Which SMM Technology Providers have the largest partner ecosystem?
Which type of platforms these providers offer?
Why the partner ecosystem should be taken into consideration when
choosing the SMM Tool and Services?
Partnership Ecosystem Map of Featured SMM Technology
Vendors – produced by Social Media Research Foundation via
NodeXL
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

23. Understanding SMM Market and Market Trends

Mergers & Acquisitions
M&A Activity in SMM Market (Period 2007-2017)
Number of Deals
60
50
53
48
40
43
36
35
30
30
27
20
10
0
32
13
5
5
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016 2017 3rd Quarter
Which SMM vendors scored the largest number of acquisitions in the last 2 years?
What are some potential acquisitions we can expect to see in 2018?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

24. Understanding SMM Market and Market Trends

Technology Innovation
Customer Position
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

25. Understanding SMM Market and Market Trends

Bringing Owned and Earned Media Together
Media Type
Definition
Media Components (Examples)
OWNED MEDIA
Company’s owned media managed by a brand and built
for long term relationships with their customers &
earned media. Typically used for targeting customers.
Company’s Website, Mobile site, Company’s social media accounts
including Company’s blog & microblogs (Twitter, etc.), Company’s social
network accounts (e.g., Facebook, LinkedIn, etc.), online communities,
sales collateral like email newsletters/brochures, etc.
EARNED
MEDIA
Organic mentions of a company’s brand on other
websites, social platforms, online communities, etc.,
often resulted from a successfully executed and well
managed owned and paid media campaigns (e.g.,
Marketing and PR efforts). Typically used for targeting
advocates.
Word of mouth, Buzz on Facebook Twitter, Dig, YouTube, Flickr, blogs,
forums, communities, etc.
PAID MEDIA
Paid by a brand and feeds into owned and creates
earned media. Typically used for targeting prospects.
Traditional ads, Paid Search, Sponsorship, Print, Magazine, Television,
Radio, Cinema, Banners, Direct mail, in-store media, etc.
Which SMM tools bring together owned & earned media?

26. Understanding SMM Market and Market Trends

The growing importance of mobile platforms continues
Brand24 Desktop and Mobile Dashboards
–Access Mentions, Reach Trend Analysis and Volume
of Mentions by Media Type Across Devices
Ubermetrics DELTA Dashboards
– Access Mentions Across any Devices including
Desktop, iPhone and iPad
Which other SMM tools offer mobile app?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Coosto: Customer Engagement Application
on Different Devices

27. Understanding SMM Market and Market Trends

More SMM Tools Employing AI and Image Recognition to Tackle Visual Content
IMAGE RECOGNITION (EXAMPLE)
Sprinklr Visual Insights – Measure the full impact of a brand outside text
mentions Sprinklr automatically scans photos for logos, brand names, and
other unstructured brand-related contents across social channels and web
and highlights attributes such as audience gender, sentiment, style, and
channel specific behavior
Which other SMM tools are employing or developing image recognition technology?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

28. Understanding SMM Market and Market Trends

Businesses are increasingly investing in social
programmes like Social Selling, Employee
Advocacy
and
Branded
Customer
communities, Social Apps (e.g., chatbots),
Influencer
Relationship
Management,
Event/Sponsorship
Activation,
Social
Advertising, and Social Commerce.
Which SMM tools are starting to
support programmes such as social
selling, employee advocacy, social
advertising, social apps like chatboots,
etc.?
Social Selling: Curalate’s Live Shoppable Instagram Gallery – Allows Users to Drive
More Traffic from Instagram with Like2Buy by Directing to PDPs and Showing
Recommended Products. Curalate’s Like2Buy turns Instagram visitors into customers
and fans by connecting Instagram content to the products it represents.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

29. Understanding SMM Market and Market Trends

Businesses are increasingly investing in social
programmes like Social Selling, Employee
Advocacy
and
Branded
Customer
communities, Social Apps (e.g., chatbots),
Influencer
Relationship
Management,
Event/Sponsorship
Activation,
Social
Advertising and Social Commerce.
Which SMM tools are starting to
support programmes such as social
selling, employee advocacy, social
advertising, social apps like chatboots,
etc.?
Source: Social Media Monitoring Tools and Services Report, November 2017;
http://ideya.eu.com/publications/publications.html
Social Advertising: Quintly - Social Ads Performance Table Showing Objective, Reach, Impressions,
Page Likes, Reactions, Comments, Clicks, Post Type, Creative Type
Quintly: Social Ads Key Metrics Table Showing Ads, Total Spend, Page Likes, Reactions, Comments,
Clicks, Impressions, Avg. Reach per Ad
Quintly: Social Ad Costs Table Showing Frequency, Spend CPM, CPC, CPP, CPE, Creative Type

30. Social Media Monitoring Tools Key Product Features

© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

31. SMM Tools – Key Product Features and Factors Impacting the Selection Process

Data
Management
Data Acquisition
Coverage
Media Coverage
Alerts
Data Latency
Language Coverage
Data Export
Application Programming Interface (API)
Integration
Data Archiving
Media Statistics
Filtering and Sorting of Results
Sentiment Analysis
Influencer Profiling and Analysis
Data Analysis
and
Visualization
Data Cleaning For Spam
Geographic Coverage
Industry Specific
Coverage
Process
Management
and User
Interface
Workflow Management
Engagement Function / Publishing
Customer Relationship Management
Audience Analysis and Targeting
Viral Content Tracking and Analysis
Pricing
Trend Analysis
Clients and Partners
Topic and Theme Analysis
Word/Tag Cloud
Dashboard
Factors
Year of Product Release
Competitive Monitoring and Analysis
Product Applications
Predictive Analytics
Industry Focus
Campaign Monitoring and Measurements
Company Size
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

32. Products Differ In Terms Of Product Features, But the Difference is Slowly Diminishing

% of Products,
Offering Specific
Feature
2017 vs. 2016
Key Product Features - % of Companies
2017
2016
54%
53%
CRM
Publishing
27%
31%
68%
68%
Engagement Function
75%
72%
68%
66%
Workflow Management
Customizable Dashboard
77%
73%
Campaign Mgmt & Monitoring
Competitive Analysis
84%
88%
65%
63%
Word / Tag Cloud or Clusters
83%
81%
Topic /Theme Analysis
95%
95%
Trend Analysis
Predictive Analytics
14%
Viral Content Tracking
18%
17%
26%
84%
84%
Influencer Analysis & Profiling
Audience Analysis and Targeting
NA
Social Network Analysis
NA
29%
10%
Human Sentiment Analysis
46%
50%
73%
72%
Automated Sentiment Analysis
Filtering by Demographics
35%
44%
Filtering by Keywords
84%
67%
Filtering by Geography
63%
73%
Filtering by Media
76%
Data Archiving
76%
API Integration
81%
78%
83%
88%
84%
Data Export
81%
77%
Data Alerts
0%
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
84%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%

33. Social Media Monitoring Tools Key Product Features – Key Data Management Features

© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

34.

Data Management
Features
Data Acquisition: Data
Coverage (Media, Language,
Geographic, Industry), Data
Latency, Data Cleaning
Data Alerts
Coverage
Which tools offer the broadest media, geographic and language coverage?
Which tools offer sentiment analysis in more than 10 languages?
Data Latency
Data Export
Application Programming
Interface (API) Integration
Which tools offer near to zero data latency?
Data Quality
Data Archiving
What are your requirements in terms of media, geographic, or language coverage?

35. TABLE 8 SMM Product Comparisons by Media & Language Coverage (a Sample out of 173 tools)

Data Management
Features
Data Acquisition: Data
Coverage (Media, Language,
Geographic, Industry), Data
Latency, Data Cleaning
TABLE 8 SMM Product Comparisons by Media & Language Coverage
(a Sample out of 173 tools)
Product
Name
Sprinklr
Data Alerts
Media Coverage
Listening/Monitoring: covers mainstream social networks primarily through direct API
relationships with vendors such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr,
Google+, YouTube, Sina Weibo, Tencent Weibo, Renren, Flickr, Vimeo, Youku, VKontakte, &
others; can access content broadly via blogs and blog posts, forums, mainstream news sources,
review sites, rating, and others; holds multiple badges for channel management, advanced
analytics, paid media, and other capabilities with each of the mainstream social networks. Both
inbound and outbound messages can be analyzed through the Listening module for any owned
social accounts, as well as content identified via broad search where such functionality is available.
Sprinklr Apps: expand unified ecosystem and connect social to existing enterprise systems such as
CRM, marketing automation, asset management, reporting and analytics, profile and message
enrichment systems, and much more;
Sprinklr Marketplace – integrations with social sources like WordPress and Jive, chat tools,
customer service ticketing systems, and web analytics providers.
Data Export
Publishing for over 20 social networks including Facebook, Twitter, LinkedIn, Google+, YouTube
Instagram, Jive, Flickr, Pinterest, RenRen, Sina Weibo, Tencent Weibo, Foursquare, Slideshare,
Tencent Weibo, LiveChat, Tumblr, Vkontakte, Zendesk, SurveyMonkey, and WordPress.
Application Programming
Interface (API) Integration
Data Archiving
Talkwalker
Monitoring: Facebook, Twitter (full firehose), Pinterest, Flickr, Google+, Instagram, Foursquare,
YouTube, Vimeo, as well as blogs, forums, and online news sites. Users can expand their
monitoring environment beyond online and social media by adding print, newswires (LexisNexis),
TV and radio broadcast monitoring. It provides the most complete global coverage of owned and
earned media in 187 languages. Users can also add their own data to combine social data with
lead gen figures, sales, weather data, and much more. All search results can be automatically
translated in the language selected by user.
Analytics: Users can also set up Twitter profiles, Facebook pages, YouTube channels, Instagram
profile and Google+ profiles in the system and discover insights about relevant content,
influencers, geography, sentiment, trending topics and much more.
Language Coverage & Geographic
Coverage
Languages: Users can identify, translate, or filter 65
languages to engage with global audiences. Sprinklr
also performs text analytics in over 65 languages
including Arabic, Danish, Dutch, English, French,
German, Hebrew, Indonesian, Italian, Japanese,
Korean, Malay, Mandarin/Chinese Traditional,
Mandarin/Chines Simplified, Norwegian, Polish,
Portuguese, Russian, Spanish, Singlish, Swedish,
Turkish, and others.
Sentiment analysis available for 22 languages
including English, Arabic, Danish, Dutch, French,
German, Hebrew, Indonesian, Italian, Japanese,
Korean, Malay, Mandarin/Chinese Traditional,
Mandarin/Chines Simplified, Norwegian, Polish,
Portuguese, Russian, Spanish, Singlish, Swedish, and
Turkish. Geographic Coverage: Worldwide;
Language: Talkwalker aggregates 187 languages with
a possibility to add more languages based on a client
needs. Talkwalker’s user interface is available in five
languages: English, German, French, Spanish, Italian
and Turkish.
Sentiment analysis is offered in 25 languages
including English, Arabic, Chinese, Croatian, Czech,
Danish, Dutch, Finish, French, German, Hungarian,
Indonesian, Italian, Malay, Norwegian, Polish,
Portuguese, Russian, Slovak, Spanish, Swedish,
Turkish, and others. Geographic Coverage:
Worldwide
What are your requirements in terms of media, geographic, or language coverage?

36. TABLE 9. Industry Coverage – List of SMM Tools and Services (a Sample out of 173 tools)

Data Management
Features
Data Acquisition: Data
Coverage (Media, Language,
Geographic, Industry), Data
Latency, Data Cleaning
TABLE 9. Industry Coverage – List of SMM Tools and Services
(a Sample out of 173 tools)
SMM Tools & Services
Industry Focus
Lucidya
Lucidya caters to businesses and brands across all industry segments, with special focus on
Media & Journalism, Retail, Telecoms, Finance, FMCG, and Marketing Agencies
Sprinklr
Sprinklr caters to agencies and large, global organizations across industry sectors with
special focus on Financial Services, Hospitality and Travel, High Tech, Consumer Products,
Manufacturing, Media & Publishing, Pharmaceutical, and Retail verticals
YouScan
YouScan caters to businesses across all B2C industry sectors including FMCG, Automotive,
Pharmaceutical, Consumer Electronics, Finance and others.
Data Alerts
Data Export
Application Programming
Interface (API) Integration
Data Archiving
(A Sample Out of 173 SMM Tools Profiles)
Is industry specialization important to you?
What is your industry focus?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

37.

Data Management
Features
Data Acquisition: Data
Coverage (Media, Language,
Geographic, Industry), Data
Latency, Data Cleaning
Data Alerts
Data Alerts
STANDARD ALERTS:
THRESHOLD ALERTS:
Data Export
Data Export
Application Programming
Interface (API) Integration
Data Archiving
Which tools offer standard or /and threshold alerts?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

38.

Data Management
Features
Examples – Data Alerts
Threshold Alerts: Lucidya Alerts - RealTime Threshold Alerts Based on Volume
of Mentions and Influence
Data Acquisition: Data
Coverage (Media, Language,
Geographic, Industry), Data
Latency, Data Cleaning
Data Alerts
Data Export
Application Programming
Interface (API) Integration
Data Archiving
Alerts: Standard Alerts
– Twilert Dashboard – Create New Twilert

39.

Data Management
Features
Application Programming Interface (API) Integration (2017: 83% of Featured SMM Tools)
Data Acquisition: Data
Coverage (Media, Language,
Geographic, Industry), Data
Latency, Data Cleaning
Data Alerts
Data Export
Application Programming
Interface (API) Integration
Data Archiving for Historical Benchmarking & Compliance (2017: 81% of Featured SMM Tools)
Data Archiving
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

40.

Data Management
Features
Data Acquisition: Data
Coverage (Media, Language,
Geographic, Industry), Data
Latency, Data Cleaning
Examples – API Integration
API Integration: Sprinklr Market Place Integration with existing CRM Systems,
Analytics, Marketing Automation, Asset
Management, Profile, Message
Enrichment Systems, etc.
Data Alerts
Data Export
Application Programming
Interface (API) Integration
Data Archiving
API Integration: quintly Integrations with Facebook Ads - Social Ads Performance Table Showing Objective, Reach,
Impressions, Page Likes, Reactions, Comments, Clicks, Post Type, Creative Type

41. TABLE 18. SMM Product Comparison Based on the Key Data Management Features: Alerts, Data Export, API Integration, and Data

Data Management
Features
TABLE 18. SMM Product Comparison Based on the Key Data
Management Features: Alerts, Data Export, API Integration, and Data
Archiving – List of SMM Tools and Services
Data Acquisition: Data
Coverage (Media, Language,
Geographic, Industry), Data
Latency, Data Cleaning
Data Alerts
Data Export
(a Sample out of 173 tools)
SMM Tools & Services
Alerts
Data Export
API Integration
Data Archiving
SemanticForce
Yes
Yes
Yes
Yes
YouScan
Yes
Yes
Yes
Yes
Application Programming
Interface (API) Integration
(A Sample Out of 173 SMM Tools Profiles)
Data Archiving
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

42. Social Media Monitoring Tools Key Product Features – Key Data Analysis and Visualization Features

© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

43.

Data Analysis and
Visualization Features
Media Statistics
Filtering and Sorting
Sentiment Analysis
Media Statistics
Type of Metrics
Channel Metrics:
Cross Channel Social Performance
Category Metrics:
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
What are the key metrics under each category and which
tools offer them?
What are the key measurement challenges?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

44.

Data Analysis and
Visualization Features
Media Statistics
Filtering and Sorting
Examples – Media Statistics
Media Statistics: Curalate’s Onsite Gallery Reporting –
Allows Users to View Overall Revenue Metrics Driven by
Onsite Gallery, or Dive into Performance of Individual
Content Pieces, Contributors, and Products
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Sprout Social Reports – Instagram Profiles
Top Instagram Posts by Engagement and Daily Audience
Growth
Quintly: News RSS – Key Metrics Table (Alexa Rank,
Alexa Reach Per Million, Alexa Page Views per User,
Alexa Sites Linking In, Posts, Facebook Interactions),
Trend Analysis (Posts, Average Facebook Interaction Per
Post), Posts Table (Posts List, Authors, Facebook
Interactions)

45.

Data Analysis and
Visualization Features
Media Statistics
Examples – Media Statistics
bc.lab Monthly Channel Report: Development of
Owned Channels by Fans, Interactions, Impressions,
Likes & Shares, Reach, Influencers etc.
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Lucidya Dashboard: Metrics View: Key Metrics Including Unique
People, Potential Reach, Potential Impressions, Trend Analysis,
Top Hashtags, Language Distribution, Latest Posts

46.

Data Analysis and
Visualization Features
Examples – Media Statistics
Social Customer Service Metrics (Example):
SemanticForce - SemanticDesk Business Insights
(Tickets Stats, Average Response Time, Customer
Satisfaction Ratio, Tickets Categories)
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Echobot Dashboard: Web Media Result
Page with Key Statistics and Charts

47.

Data Analysis and
Visualization Features
Media Statistics
Filtering of Results (44% - 84% Featured SMM Tools)
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
How specific you want to be in your analysis? (city level, country level, specific
language, specific demographics of the author, etc.)
Topic and Theme Analysis
Word/Tag Cloud
Sorting of Results
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

48.

Data Analysis and
Visualization Features
Examples – Filtering & Sorting of Results
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
BoomSonar Monitoring Dashboard with Extensive Filtering Options
- BoomSonar Results Can Be Filtered for Time Ranges, Language,
Specific Keywords, Site Categories, Influencers, Domains and more
BoomSonar Filters and Categories The platform provides over 3,000 categories and numerous filtering
options for data analysis
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

49.

Data Analysis and
Visualization Features
Examples – Filtering & Sorting of Results
Media Statistics
YouScan Report: Dashboard with Multi-dimensional Filtering
such as Resource Type, Post Type, Time Period: Only Posts
(Without Comments and Reposts) from Social Networks
(Excluding Forums, News, etc.) Displaying Mentions’ Dynamics,
Hot Trends, the Map of Mentions, and Most Important Metrics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Echobot Media Database: Sorting of Media Sources by Language,
Media Type, Alphabetical, and Reach
Predictive Analytics
Campaign Monitoring
YouScan Mentions Flow Screen Filtered by Media Type (Mentions
only from Social Networks) Sorted by Engagement

50.

Data Analysis and
Visualization Features
Examples – Geo-Analysis
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Geo-Analysis: Lucidya Dashboard: Hawk Eye Geo-Analysis
- Visualization of Live-Streaming and Historical Posts in Real-time on Maps with Clusters, Heat-map or Pins
Views and Option to Display Share of Voice by Selected Topics (Comparison)
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

51.

Data Analysis and
Visualization Features
Media Statistics
Sentiment Analysis: Automated Sentiment Analysis (2017: 73% of Featured
SMM Tools); Human Sentiment Analysis (2017: 50% of Featured SMM Tools)
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
50% of featured SMM technology providers offer sentiment analysis that involves
human expertise, either through the support of their analysts or allowing users to
review and manually override system generated sentiments based on their own
assessment.
Key Questions:
Key Metrics:
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

52.

Data Analysis and
Visualization Features
Examples: Sentiment Analysis
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
bc.lab Monthly Social Media Report: Topic Analysis by Sentiment, Tonality
Analysis, Sources, Timeline by Sentiment
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Mediatoolkit: Automated Sentiment Distribution
Clipit Dashboard:
Analysis Covering Sentiment Analysis,
Trends, and Key Topics

53.

Data Analysis and
Visualization Features
Examples: Sentiment Analysis
Cogia Intelligence Web Observer 3.0:
Sentiment Timeline, Emotion Timeline,
Emotion Tag Cloud,
Sentiment
Benchmark, Emotion Benchmark
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Infegy Atlas Dashboard: Top Topics
- Word Cloud indicating Sentiment and
Interactive Sentiment Trending Chart with Filtering Options
Infegy Atlas: Detection and Measurement of Emotions and
Themes Indicating an Intent to Purchase; Infegy Atlas uses
linguistic analysis to measure a range of emotions including
anticipation, trust, joy, surprise, feat, anger, disgust, sadness.

54.

Data Analysis and
Visualization Features
Examples: Automated Sentiment Analysis
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Buzzcapture Dashboard: Sentiment Analysis
Clustering
Competitive Analysis
SemanticForce: Aspect Level Sentiment Dashboard
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

55.

Data Analysis and
Visualization Features
Examples: Human Sentiment Analysis
Media Statistics
Manual Assignment of Sentiment - Mediatoolkit
Dashboard Showing Preview of Query Results by Topic
and the List of Mentions Filtered by Croatian Language
With Option to Manually Assign Sentiment to Each
Mentions and Key Statistics (Likes, Shares, Comments,
Tweets, Reach, Virality)
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Manual Assignment of Sentiment - bc.lab
Monitor Dashboards - Crowd Feed Displaying
Posts with Engagement and Manual
Sentiment Assignment Options for each Post,
Extensive Filtering Options for More Relevant
Results and Volume Statistics by Channel

56.

Data Analysis and
Visualization Features
Influencer Analysis and Profiling (2017 84% of Featured SMM Tools)
IDENTIFY KEY INFLUENCERS/OPINION LEADERS
Media Statistics
Filtering and Sorting
Opinion Leaders:
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
ACCESS INFLUENCER INFORMATION AND PROFILES
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
ENGAGE WITH INFLUENCERS
Key Metrics:
Which tools offer comprehensive Influencer Analysis and Profiling?
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring

57.

Data Analysis and
Visualization Features
Examples: Influencer Analysis and Profiling
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Traackr Influencer Identification: Extensive Search and
Filtering Options Including Topic/Keyword, Location,
Demographics, Social Platform, Influence Score Range
(Reach, Resonance, and Relevance), Source, etc.
Traackr Influencer Relationship Funnel
- Tracking the Key Relationship Stages throughout the Relationship
Process: Unware, Aware, Interested, Engaged, Advocate
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Traackr Influencer’s Digital Footprint
Traackr Influencers: Posts-Showing Influencer Name, Metrics
(Audience, Reach, Resonance), Influencer Posts, Trending Hashtags, etc.

58.

Data Analysis and
Visualization Features
Examples: Influencer Analysis and Profiling
Akio Spotter Influencers Table: Overview
- Influence Score, Tweets, Mentions,
Followers, Retweets, Retweets Sent,
Replies, Favourites, Listed, Klout Score,
Direct Reach, Echo Reach, and Total Reach
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Brand24: Analysis - Influencers’ Mentions, Influence Score, Influence
and Reach, Key Metrics (Volume of Results, Social Media Results,
Results Beyond Social Media, Estimated Social Media Reach, Positive &
Negative Mentions), Word Cloud
Brand24: Analysis - Mentions by Category, Influence of Social
Media Authors, and Most Active Social Media Authors

59.

Data Analysis and
Visualization Features
Examples: Influencer Analysis and Profiling
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
YouScan: List of Authors That Can Be Ranked by Volume of Mentions or
Influence and Filtered by Various Criteria (e.g., Gender, Country) for
Targeting; Sentiment Info Allows Users to Easily Identify Brand
Advocates and Detractors
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
SemanticForce: Influencer Profiling and Analysis (Top Authors by
Volume of Mentions, Number of Friends, Klout Score, and
Sentiment)
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

60.

Data Analysis and
Visualization Features
Social Network Analysis (SNA) – (2017: 10% of Featured SMM Tools)
Social Network Analysis
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Which other SMM tools offer
comprehensive Social Network
Analysis?
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Social Network Analysis: NodeXL Visualization of a Twitter Network
using “Graph in Box” Layout Applied to Network Clusters

61.

Data Analysis and
Visualization Features
Examples: Social Network Analysis (SNA)
Talkwalker’s Influencer Network Analysis:
Interactive Influencer Network Analysis Map
Visually Displaying Key Influencers and Their
Relationships within the Network
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Commetric Influencer Network Analysis: Interactive Social
Network Analysis Map with Filtering Options (e.g., Weight,
Influencer Score, etc.) Showing Individuals in a Group who are
Drivers of Change, Trend-Setters and Industry Opinion Makers
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Traackr Influence Network Map: An Interactive Network Visualization
Map Showing Who Influences the Influencer and Who They Influence

62.

Data Analysis and
Visualization Features
Audience Analysis & Targeting (2017: 29% of Featured SMM Tools)
Audience Analysis
Media Statistics
Filtering and Sorting
basic audience analysis
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Which tools offer comprehensive Audience Analysis and Segmentation? Check out the
Report.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

63.

Data Analysis and
Visualization Features
Viral Content Tracking and Analysis (2017: 26% of Featured SMM Tools)
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Which tools offer comprehensive Viral Content Tracking and Analysis?
Examples: Viral Content Tracking and Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Talkwalker Viral Content Tracking and Analysis: Virality Map
Predictive Analytics
Campaign Monitoring
uberMetrics DELTA Viral Content Tracking and Analysis:
Virality Chart Measuring How Specific Articles Spread
through Different Media Channels and Identify those with
the Highest Impact
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

64.

Data Analysis and
Visualization Features
Trend Analysis (2017: 95% of Featured SMM Tools)
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Historical Data Coverage:
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Which tools offer more than 1 year of historical coverage?
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Trend Analysis: Opinion Tracker
- Interactive Timeline
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

65.

Data Analysis and
Visualization Features
Examples: Trend Analysis
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Trend Analysis: BlogmeterNow Dashboard - Social Listening Twitter
Stream covering Trends, Top Hashtags, Top Profiles Sorted by Mentions,
Key Twitter Metrics, Top Tweets Sorted by Engagement and Reach
Trend Analysis: BrandSpotter Metrics Dashboard - Number
of Unique Authors over Time, Potential Reach over Time,
Number of Posts by Sources, Mentions per Unique Author,
Sentiment Trending, Reputation Index Over Time
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Trend Analysis: Mediatoolkit Dashboard
- Sentiment Trending
Trend Analysis: bc.lab Monthly Social Media
Report Offering Timeline by Sentiment

66.

Data Analysis and
Visualization Features
Examples: Trend Analysis
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Trend Analysis: SentiOne
Customizable Dashboard Showing
Volume of Mentions Over Time and
Sentiment Trending
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Trend Analysis: Astute Social Sentiment and Emotion Trending

67.

Data Analysis and
Visualization Features
Topic and Theme Analysis (2017: 83% of Featured SMM Tools)
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Word/Tag Cloud (2017: 65% of Featured SMM Tools)
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Which tools offer advanced Topic Analysis and Clustering?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

68.

Data Analysis and
Visualization Features
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Topic Analysis: Isentia Brandtology Dashboard
– Foam Tree
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Emerging Topics, Hot Topics and Word Cloud:
Akio Spotter Dashboard Displaying
Sentiment, Visibility, Must Read, Risk Scores,
Emerging Topics, Hot Topics, Word Cloud,
Top Stories, Competitive Analysis/Top
Industry Players and Trends

69.

Data Analysis and
Visualization Features
Media Statistics
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Topic Analysis: Factiva Sample Dashboard
Displaying Corporate Topics: Topics Share of
Voice, Topic Trends and Top Blogs & Sources
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Chinese Tool Buzzforce™ Topic Analysis showing a
graph with Brand Attributes, Competitors, Hot
Topics, Product Attributes, Products, Purchase
Related Concept
Predictive Analytics
Campaign Monitoring
Landau Media Dashboard / Analyze
- Top Themes by Number of Posts and Reach

70.

Data Analysis and
Visualization Features
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Word Cloud: Salesforce Social Studio - Social
Listening/Analysis including Word Cloud
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Word Cloud by Sentiment: Simplify360 Dashboard
Displaying Key Statistics, Trend Line Chart of
Mentions over Time, Word Cloud by Sentiment
Cluster Analysis: Crimson Hexagon ForSight™
Dashboard – Clusters

71.

Data Analysis and
Visualization Features
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Topic Analysis: Pulsar TRAC – The Bundle Visualization Showing
the Most Frequent Correlations between Keywords or Topics
Topic Analysis: NUVI™ Word Burst Chart with Keyword
Categorization and Sample Mentions

72.

Data Analysis and
Visualization Features
Media Statistics
Filtering and Sorting
Benchmarking and Competitive Monitoring
and Analysis (2017: 88% of Featured SMM Tools)
Benchmarking Analysis:
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Key measures (examples):
Are you able to measure effectively how your
brand and products measure up to the
competition or industry as a whole?
Which SMM Tools offer comprehensive
Benchmarking and/or Competitive Analysis?
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Competitive Analysis: BoomSonar Analysis
Dashboard Allows Brands to Analyze Competition
(e.g., Competition Trends, Share of Voice, Channel
Insights), the Influencing Users on All Results, and
Measure Web and Social Media Campaigns
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

73.

Data Analysis and
Visualization Features
Examples: Benchmarking and Competitive Monitoring and Analysis
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Competitive Analysis: Cision Communications Cloud/Analytics –
Competitive Analysis Including Company Mindshare, Share of
Voice, Prominence and Impact
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Competitive Analysis: Blogmeter Social Analytics Dashboard
Offering Instagram Competitor Engagement Map Used For
Comparison of Brand and Competitors’ Instagram Performance
by Engagement and Number of Followers, Comparison Ranking
and Trend by the main metrics (engagement, followers, new
followers, posts and unique authors)

74.

Data Analysis and
Visualization Features
Media Statistics
Filtering and Sorting
Examples: Benchmarking and Competitive Monitoring and Analysis
Competitive Analysis: Brand24 - Competitive Analysis including
Volume of Mentions Over Time by Competitors, Competitor
Data such as Volume of Mentions, Sentiment, Share of Voice by
Media Source and Share of Sentiments
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Mediatoolkit: Competitive Analysis
– Share of Voice by Competitors
Predictive Analytics
Campaign Monitoring
Competitive Analysis: Coosto Brand Comparison in
Media Monitoring Module

75.

Data Analysis and
Visualization Features
Examples: Benchmarking and Competitive Monitoring and Analysis
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Talkwalker’s Preconfigured Use Case Dashboard: Competitive
Analysis - Key Metrics Including Share of Topics, Reach vs
Engagement and Share of Voice Comparison by Competitors
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Competitive Analysis: Lucidya Competitive Analysis
Dashboard Featuring Comparison of Volume of Mentions over
Time, Top Hashtags, Latest Posts and Language Distribution
by Competitors, Unique People, Potential Reach and Potential
Impression
Predictive Analytics
Campaign Monitoring
Competitive Analysis: Quintly Basic Competitive Facebook Analysis
(T-Mobile/AT&T) – Interaction Rate, Avg. PTAT, PTAT, Avg.
Interaction per Post over Time, Interaction Rate by Post Type

76.

Data Analysis and
Visualization Features
Examples: Benchmarking and Competitive Monitoring and Analysis
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
VICO PRISY Dashboard – Review Monitoring Overview
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
VICO PRISY Dashboard – Review Monitoring Product List
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Competitive Analysis: Simplify360 Channel Dashboard – Comparing
Engagement Trends, Relative Share of Engagement, Total Fans, and
Relative Share of Fans by Competitors
VICO PRISY Dashboard – Price Monitoring

77.

Data Analysis and
Visualization Features
Predictive Analysis (2017: 18% of Featured SMM Tools)
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
We have identify 32 SMM Tools currently offering Predictive Analytics. Which SMM tools
offer Predictive Analytics?
PREDICTIVE ANALYTICS (EXAMPLE)
IBM Watson Analytics for Social Media:
Predictive Analytics for Everyone Predictive Models and Discoveries
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

78.

Data Analysis and
Visualization Features
Campaign Monitoring and Measurement (2017: 73% of Featured SMM Tools)
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Which SMM tools offer campaign monitoring?
What are the most important metrics for measuring campaign performance?
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

79.

Data Analysis and
Visualization Features
Examples: Campaign Monitoring and Management
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Sprinklr Content Marketing: Omni-channel Marketing Calendar of
Record to Plan and Manage Holistic Campaigns and Increase Brand
Reach, Campaign Effectiveness and Content Reuse
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Sprinklr Dashboard Reporting - Campaign Insights
Providing Engagement (Likes, Comments, Shares) Over Time,
Engagement by Type, Engagement Trending by Media Type, Share of
Voice by Media Type, Message Scorecard
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Sprinklr Production Dashboards to Keep Pulse on Global Campaigns List of Messages Including Message Name, Content, Campaign,
Scheduled Time, Author, Market

80.

Data Analysis and
Visualization Features
Examples: Campaign Monitoring and Management
Media Statistics
Talkwalker’s Preconfigured Use Case Dashboard - Hashtag
Campaigns Measuring the Volume, Engagement and Reach of
the Company's Campaigns
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Adobe® Social - Social Campaign Details including
Goal Progress, Performance (Revenue, Click
Through, Engagements, Conversion Rate,
Engagement Rate), Campaign Timeline, Revenue by
Link, Revenue by Post Type, and others

81. TABLE 27. SMM Product Comparison Based on the Key Data Analysis and Visualization Features: Automated Sentiment Analysis, Human

Data Analysis and
Visualization Features
Media Statistics
Filtering and Sorting
Sentiment Analysis
TABLE 27. SMM Product Comparison Based on the Key Data Analysis
and Visualization Features:
Automated Sentiment Analysis, Human Sentiment Analysis, Influencer Analysis and
Profiling, Trend Analysis, Topic/Theme Analysis, Word/Tag Cloud or Clusters,
Competitive Analysis, Social Network Analysis, Audience Analysis & Targeting,
Campaign Management & Monitoring
Influencer Profiling & Analysis
SMM Tool
Viral Content Tracking & Analysis
BoomSonar
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Trend Analysis
Lucidya
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Topic and Theme Analysis
NodeXL
Yes
Yes
Yes
Yes
Yes
Yes
Yes as a part
of
Advertising
Cloud
Yes
Yes
Yes
Yes
Yes
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Sprinklr
Yes
Influencer
Analysis &
Profiling
Trend
Analysis
Topic
/Theme
Analysis
Word / Tag
Cloud or
Clusters
Competitive
Analysis
Yes
Yes
Yes
Yes
Yes
Social
Network
Analysis
Campaign
Mgmt. &
Monitoring
Audience Analysis & Targeting
Word/Tag Cloud
Human
Sentiment
Analysis
Audience
Analysis
and
Targeting
Automated
Sentiment
Analysis
Yes
Yes
Talkwalker
Yes
Yes
Yes
Yes
Yes
Yes
Yes
YouScan
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
(A Sample Out of 173 SMM Tools)

82. Social Media Monitoring Tools Key Product Features – Key Process Management and User Interface Features

© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

83.

Process Management
and User Interface
Features
Dashboard
Standard / Pre-defined Dashboards (2017: 32% of Featured SMM Tools)
Dashboard
Customizable Dashboards (2017: 68% of Featured SMM Tools)
Workflow Management
Which tools offer customizable dashboards?
Engagement Function and
Publishing
Customer Relationship
Management (CRM)
Sprinklr Social Cloud Display:
Providing Sophisticated Design Capabilities
with Modern Templates to Visualize Live
Data, Insights, Analysis and Content, and
Style Editor for Visual Fine Tuning

84.

Process Management
and User Interface
Features
Examples: Customizable / Standard Dashboards
quintly Discover Page: Popular Dashboards
Among quintly’s Users Allowing Users to Explore
500+ Default Metrics and Discover New Metrics
and Premade-Dashboards Templates
Dashboard
Workflow Management
Engagement Function and
Publishing
Customer Relationship
Management (CRM)
Commetric Social Media Analytics Customizable Dashboards
- Audience Analysis (Demographic Analysis by Gender and
Geographic Analysis by Country), Top Events Discussed and
Main Topics Discussed
SentiOne Customizable Dashboard Allowing
Users to Select Widgets Based on Their Needs
(e.g., Trend Analysis by Source, Post Strength,
Gender Analysis, Gender Analysis Change, and
much more)

85.

Process Management
and User Interface
Features
Examples: Customizable / Standard Dashboards
Talkwalker’s Preconfigured Use Case Dashboard - Crises
- Key Metrics Including Share of Sentiment, Negative Sentiment
Trends and Volume and Growth in Mentions, Engagement, and
Potential Reach
Dashboard
Workflow Management
Engagement Function and
Publishing
Customer Relationship
Management (CRM)
Coosto: Customizable Performance
Center that is Easily Configurable Based
On Customers’ Needs
Talkwalker’s Customizable Dashboards
– Example of Custom-made Product
Analysis Dashboard

86.

Process Management
and User Interface
Features
Workflow Management (2017: 75% of Featured SMM Tools)
Dashboard
Workflow Management
Workflow Management is essential for organizations that either
Engagement Function and
Publishing
Customer Relationship
Management (CRM)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

87.

Process Management
and User Interface
Features
Key Elements of Workflow Management (examples)
COMPLEX PERMISSION MANAGEMENT
STANDARD OR CUSTOMIZABLE WORKSPACE WITH SOCIAL INBOX, FOLDERS AND
TAGS
Workflow Management
PUBLISHING CONTENT ADMINISTRATION FUNCTIONALITY AND TOOLS
Engagement Function and
Publishing
CENTRAL FILE LIBRARY
Customer Relationship
Management (CRM)
ACCOUNT MANAGEMENT FEATURES
OTHER FEATURES:
Dashboard
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

88.

Process Management
and User Interface
Features
Examples: Workflow Management Features
SpotterStudio Back Office Workflow
Management
Tool
for
Project
Management, Sourcing, Queries,
Users, Data Qualification, Quality
Control, and Dashboard Management
Dashboard
Workflow Management
Engagement Function and
Publishing
Customer Relationship
Management (CRM)
Sprout Social Team Collaboration: Task Assignment
Simplify360 Workflow Management: Assigned/Re-Assigned Posts
With Options to Respond, Close, Ignore, Reject or Re-Assign

89.

Process Management
and User Interface
Features
Examples: Workflow Management Features
Dashboard
Workflow Management
Sprout Social Inbox: Messages With Extensive Filtering Options
by Profiles and Message Types
Sprout Social Publishing: Message Approval
Engagement Function and
Publishing
Customer Relationship
Management (CRM)
Sprout Social Publishing: Asset Library
Sprinklr Centralized Ads Creative Library To Use, Localize and
Reuse High Performing Ad Collateral

90.

Process Management
and User Interface
Features
Engagement Function (2017: 68% of Featured SMM Tools)
Dashboard
Publishing Function (2017: 31% of Featured SMM Tools)
Workflow Management
Engagement Function and
Publishing
Customer Relationship
Management (CRM)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

91.

Process Management
and User Interface
Features
Examples: Engagement Function and Publishing
Dashboard
Workflow Management
Cogia Intelligence Engagement Console: Provides Scheduling of Posts In
Advance, Assignment Features, Posting Calendar, View of All Photos and
Videos, Reposting Tool and Publishing Approvals
OBI4wan Webcare Dashboard: Multi-User Webcare that Allows
Users to Respond Directly from One Solution for Optimal
Application of Customer Services or Crisis Management
Engagement Function and
Publishing
Customer Relationship
Management (CRM)
BoomSonar Reply to Tweet Pop-Up: Users Can Reply, Retweet and
Direct Messages to Twitter Users within BoomSonar and Easily Create
Social CRM Records
Salesforce Social Studio: Social Engagement

92.

Process Management
and User Interface
Features
Examples: Engagement Function and Publishing
Dashboard
Workflow Management
Salesforce Social Studio: Social Publishing - Collaborative Calendar
OBI4wan Publishing Module with Content Calendar and
Scheduled Messages
Engagement Function and
Publishing
Customer Relationship
Management (CRM)
Sprinklr Marketing Cloud Panel: Managing Content
Creation - From Brief Templates to Customizable Content
Creation Within One Collaborative Environment
Coosto: Publishing - Message Preview in Coosto
Publishing Module

93.

Process Management
and User Interface
Features
Dashboard
Workflow Management
Engagement Function and
Publishing
Customer Relationship Management (CRM) (2017: 54% of Featured SMM Tools)
54%
Customer Relationship
Management (CRM)
Examples: Social CRM
BoomSonar Social CRM: Integrated Social CRM
Allows Brands to Engage with Customers,
Assign Duties to Team Members, Track
Customer Relations and Archive Results

94. TABLE 28. SMM Product Comparison Based on Process Management and User Interface: Customized Dashboards, Workflow Management,

Process Management
and User Interface
Features
TABLE 28. SMM Product Comparison Based on Process Management
and User Interface:
Customized Dashboards, Workflow Management, Engagement,
Publishing, and CRM
Dashboard
SMM Tools
Customizable
Workflow
Dashboard Management
Engagement
Function
Publishing
CRM System or Integration with
3rd party CRM systems
Yes
Social CRM and integration options
Workflow Management
Engagement Function and
Publishing
Customer Relationship
Management (CRM)
BoomSonar
Yes
Yes
Yes
SemanticForce
Yes
Yes
Yes
Allows integration with third party
client CRM systems
(A Sample Out of 173 SMM Tools Profiles)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

95.

Other Factors Impacting
the Selection Process
What is your budget and how much can you spend on SMM Tool?
Pricing Models and Pricing Structure
Pricing
Clients & Partners
Year of Product Release
Pricing Packages
Product Applications / Use
Cases
http://ideya.eu.com/publications/publications.html
Industry Focus
Company Size & Offices
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

96. TABLE 29. Pricing and Sample Client List (as of October 2017)

Other Factors Impacting
the Selection Process
TABLE 29. Pricing and Sample Client List (as of October 2017)
SMM Tools &
Services
Pricing Information
Key Clients
Pricing
Sprinklr
The Sprinklr's platform is priced based on the number of enterprise users and work
groups and typically ranges from $75 to $200 per user per month. Sprinklr price can
starts at around 100k a year for global brands, depending on number of users.
Clients
More than 1,000 globally recognized clients including
Bayer, Cisco, Dell, Deloitte, DuPont, French Connection,
Frontier Airlines, Groupon, Hearst Digital, Hewlett
Packard, Intel, Imax, JP Morgan Chase & Co, KPMG,
Listerine, McDonalds, Microsoft, NASA, Nasdaq, Nestle,
Newell Rubbermaid, NHL, Nike, North Face (The), P&G,
Pfizer, Prestige Brands, Praytell Strategy, Samsung, SAP,
Starwood Hotels and Resorts, Timberland, Toro, Trend
Micro, Virgin America, and many others.
The company currently offers 3 plans:
Year of Product Release
Product Applications / Use
Cases
Industry Focus
Company Size & Offices
YouScan
Monitoring Plan for £3,990/year of $399/month. The plan covers unlimited results
and users, 5 monitored topics, engagement tracking, automatic sentiment
detection, Smart Alerts about important mentions, emerging trends discovery, and
unlimited mentions tagging.
Analytics Plan for $8,990/year or $899/month. The plan covers unlimited results
and users, 10 monitored topics, all features of Monitoring Plan plus multidimensional analytics, audience insights and automatic detection of commercial
mentions. The plan is intended for companies and agencies who need social media
monitoring and deep analytics of discussions.
Enterprise Plan for $23,990/year or $2,399/month. The plan covers unlimited
results and users, 25 monitored topics, all features of Analytics Plan plus API
access, CRM integration, and users' access rights. The plan is intended for
companies and agencies who need all features of social media monitoring, deep
analytics and integration of data to business process.
YouScan clients include leading global brands and
digital agencies:
Corporate clients: Coca-Cola, Danone, Dyson,
Ferrero, L’Oréal, Lenovo, McDonalds, Michelin,
Nestle, PepsiCo, Estee Lauder, Vodafone, McKinsey,
Deloitte, Auchan, and others,
Agencies: GroupM, Mindshare, Kantar TNS, IPSOS,
and many others.
Each pricing plan includes: Monitoring of social networks, blogs, forums and reviews,
Data filtering by authors' geo and gender, Slack integration, Reports on sources,
authors and sentiments, Competing brands comparative reports, Trending words
clustering, Spam sources and authors filtering, Teamwork features, Data export, and
Free account setup and training.
(A Sample Out of 173 SMM Tools Profiles)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

97. TABLE 7. SMM Tools - Key Functions and Product Use Cases TABLE 16. Industry Coverage – List of SMM Tools and Services

Other Factors Impacting
the Selection Process
Pricing
TABLE 7. SMM Tools - Key Functions and Product Use Cases
TABLE 16. Industry Coverage – List of SMM Tools and Services
SMM Tools &
Services
Key Functions/ Areas
Key Use Cases (Product
Applications)
Industry Focus
Search, Monitoring, Analysis,
Reporting
Marketing (Brand Monitoring, Campaign
Measurement, Brand Health), Market Research
(Consumer and Brand Insights, Competitive Analysis
& Benchmarking), PR (Reputation
Management/Crisis Management), Product
Development, and Customer Care
Lucidya caters to businesses and brands across
all industry segments, with special focus on
Media & Journalism, Retail, Telecoms, Finance,
FMCG, and Marketing Agencies
Sprinklr
Listening/Monitoring,
Management, Publishing,
Engagement, Analysis,
Reporting
Marketing and Communications, PR/Crisis
Management, Customer Care, Advertising, Sales,
Human Resources/Recruitment, Market Research,
Compliance
Sprinklr caters to agencies and large, global
organizations across industry sectors with
special focus on Financial Services, Hospitality
and Travel, High Tech, Consumer Products,
Manufacturing, Media & Publishing,
Pharmaceutical, and Retail verticals
YouScan
Monitoring, Analysis, Audience
Insights, Trends Detection,
Sales Lead Discovery
Marketing & PR (Lead Generation, Reputation
Management), Market Research (Consumer
Insights, Competitive Analysis), Customer Support
YouScan caters to businesses across all B2C
industry sectors including FMCG, Automotive,
Pharmaceutical, Consumer Electronics, Finance
and others.
Clients & Partners
Lucidya
Year of Product Release
Product Applications / Use
Cases
Industry Focus
Company Size & Offices
(A Sample Out of 173 SMM Tools Profiles)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

98. SMM Tools and Services Report 2017 - Report Structure

Report Structure
Part 1: Analysis and Comprehensive Guide offering detailed overview of key product features, product screenshots, comparative
analysis of products based on key features, pricing, clients, and much more
Part 2: SMM Tools and Service Directory featuring elaborate profiles of 173 SMM products and services
Our Approach
Our services are fully adaptable to your needs:
Do It Yourself Approach
Customized Reports
Analysis Part – expand your understanding of key SMM
concepts, benefits, product offerings, features and pricing
Customized Reports specifically tailored to meet specific
clients’ needs
Directory with access to 173 elaborate product profiles to
choose from
Comparative Analysis of Selected SMM Products and
elaborate profiles

99. SMM Tools Report Table of Content

PART 1 – SOCIAL MEDIA MONITORING TOOLS AND SERVICES REPORT – ANALYSIS
1. INTRODUCTION
1.1 Who Will Benefit from this Report?
1.2 Scope of the Report
2. FEATURED SMM TOOLS AND SERVICES
2.1 SMM Tools and Services by Availability
2.2 HQs Locations of SMM Tool and Service Providers
2.3 Emergence of the SMM Tools and Services over the Past Decade
3. SOCIAL MEDIA TECHNOLOGIES AND APPLICATIONS
3.1 Definition of Key SMM Concepts
3.2 Data Coverage
3.3 Technology
3.4 SMM Use Cases and Benefits
4. MARKET TRENDS
4.1 Market Growth
4.2 Market Dynamics
4.3 Technology Innovation
4.4 Customer Position
5. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES
5.1 PLANNING FOR SUCCESS
5.2 CONSIDERATION OF KEY FEATURES
5.2.1 DATA MANAGEMENT
5.2.1.1 Coverage: Media, Language, and Industry Coverage
5.2.1.2 Data Latency and Real Time Monitoring
5.2.1.3 Data Cleaning
5.2.1.4 Alerts
5.2.1.5 Data Export
5.2.1.6 API Integration with Third Party Applications
5.2.1.7 Data Archiving and Historical Data
5.2.1.8 SMM Product Comparison Based on the Key Data Management Features
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5.2.2 Data Analysis and Visualization
5.2.2.1 Media Statistics
5.2.2.2 Filtering and Sorting of Results
5.2.2.3 Sentiment Analysis
5.2.2.4 Influencer Profiling and Analysis
5.2.2.5 Social Network Analysis
5.2.2.6 Viral Content Tracking and Analysis
5.2.2.7 Trend Analysis
5.2.2.8 Topic and Theme Analysis
5.2.2.09 Word/Tag Cloud
5.2.2.10 Competitive Monitoring and Analysis
5.2.2.11 Predictive analytics
5.2.2.12 Audience Analysis and Targeting
5.2.2.13 Campaign Management/Measurement
5.2.2.14 SMM Product Comparison based on the Data Analysis and Visualizations Features
5.2.3 Process Management and User Interface
5.2.3.1 Dashboard
5.2.3.2 Engagement and Publishing Function
5.2.3.3 Workflow Management
5.2.3.4 Client Relationship Management (CRM)
5.2.3.5 Product Comparison Based on the User Interface and Process Management Features
5.3 Pricing and Clients
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PART 2 – SOCIAL MEDIA MONITORING TOOLS AND SERVICES DIRECTORY
1. Introduction
9
2. Profiles of Paid SMM Tools And Services
18
3. Profiles of Free SMM Tools And Services
949
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100. SMM Tools and Services Report 2017 Directory Profile Structure

Profiles are presented in structured and uniform way to provide a reader with an easy way to browse and
learn about each SMM tool:
Name of the tool or service:
Official name found at the official website
Name of the provider:
Name of the company providing the tool or service
Contact information:
Tool Website URL; Address, Telephone, E-Mail Address
Leadership:
Name of the Founder, CEO, or Director
Geographical coverage:
Location of the Company Headquarters (HQs), SMM technology providers' offices worldwide, language and market coverage.
Company status:
Privately or Publically Owned
Vendor's company size:
Number of employees
Industry focus:
Company/tool specialization in major industry segments (if any)
Key product use cases:
Specific product applications (e.g., Marketing, Market Research, PR, Reputation Management, Social Advertising, Customer Care,
Sales and Lead Generation, HR, Legal and others)
Product and service availability:
Web based solutions, On-Premise, Mobile, White Label, Agency, Consulting, and others
Monitored social media:
e.g., Twitter, Facebook, Google+, LinkedIn, Instagram, YouTube, Snapchat, WhatsApp, Forums, Blogs, etc.
Language coverage:
List of languages for text detection and sentiment analysis
Type of Social Tools Offered:
Social Media Listening, Social Media Monitoring, Social Media Analytics, Social Media Intelligence, Social Media Management,
Social Media Marketing Tools, Social Media Customer Care and Social Suites
Tool functionality:
Listening, Monitoring, Analyzing, Engaging, Publishing, Collaboration, CRM, etc.
Third party technology:
Whether a tool is using third party monitoring technology
Partnerships:
List of Partners and Partnership Ecosystem Map of Featured SMM Technology Vendors
Tool description and product
features:
Product overview and description of key features including Data management features, Data analysis and visualization features,
Process management and user interface, media and language coverage, historical data coverage, etc.
Pricing and Client information:
Pricing and Client information for over 150 featured tools - published or provided by a vendor
The year of tool or service
introduction:
The year the tool was publicly released.
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101. SMM Tools Report – List of Tables

Table 1.
Paid SMM Tools and Services (Total 142)
Table 2.
SMM Tools with Free and Paid SMM Services (Total 21)
16
Table 3.
Free SMM Tools (Total 10)
17
Table 4.
Distribution of SMM Tools and Services by Provider’s HQs Location
17
Table 5.
Social Technologies and Platforms Comparison Based on the Type of Social Tools Offered
23
Table 6.
Common Social Media Platforms
31
Table 7.
SMM Tools - Key Functions and Product Use Cases
47
Table 8.
Top 15 SMM Technology Providers with the Largest Partner Ecosystem
71
Table 9.
SMM Tools - Key Partnerships
73
Table 10.
M&As in SMM Market (Period 2007-2017)
87
Table 11.
SMM Tools Employing Image Recognition Technology
103
Table 12.
Command Centre – List of SMM Tools and Services Offering Command Centre
110
Table 13
Summary List of Latest Updates Introduced by Major Social Networks: Facebook, Instagram, WhatsApp, Twitter, Pinterest, Snapchat,
and Google+ (Period 2016 - 2017)
114
Table 14.
SMM Product Comparison by Media and Language Coverage
133
Table 15.
Multilanguage Sentiment Analytics – List of SMM Tools and Language Coverage
159
Table 16.
Industry Coverage – List of SMM Tools and Services
165
16
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102. SMM Tools Report – List of Tables

Table 17.
Historical Data Coverage – List of SMM Tools and Services Ranked by Historical Data Coverage
178
Table 18.
SMM Product Comparison Based on the Key Data Management Features: Alerts, Data Export, API Integration, Data Archiving
185
Table 19.
Key Social Metrics By Major Social Media Platforms
193
Table 20.
Key Social Metrics by Major Categories
198
Table 21.
Filtering by Results Media Type – List of SMM Tools and Services
207
Table 22.
Filtering of Results by Keywords or Topic – List of SMM Tools and Services
208
Table 23.
Filtering of Results by Geography – List of SMM Tools and Services
209
Table 24
Filtering of Results by Demographics – List of SMM Tools and Services
210
Table 25.
Viral Content Tracking and Analysis – List of SMM Tools and Services
238
Table 26.
Predictive Analytics – List of SMM Tools and Services
253
Table 27.
SMM Product Comparison Based on Key Data Analysis and Visualization Features: Automated Sentiment Analysis, Human Sentiment
Analysis, Influencer Analysis and Profiling, Trend Analysis, Topic/Theme Analysis, Word/Tag Cloud, Competitive Analysis, Campaign
Management and Monitoring
258
Table 28.
SMM Product Comparison Based on Process Management and User Interface: Customized Dashboards, Workflow Management,
Engagement, Publishing, CRM
281
Table 29.
Pricing and Sample Client List
292
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103. SMM Tools Report – List of Figures

Figure 1.
Figure 2.
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Figure 9
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Figure 40.
Figure 41.
Figure 42.
Figure 43.
Figure 44.
Figure 45.
Strategic Approach to Selecting and Employing SMM Tools and Services
SMM Tools and Services by Current Status
Featured SMM Tools and Services by the Year of Introduction (1998 –2017)
Map of Featured Social Technologies and Platforms Based on the Type of Tools They Offer
Number and Percentage of Featured Social Technologies and Platforms by Type of Social Tools
Social Network Sites Worldwide by Number of Active Users in Millions (as of August 2017)
The Ways Social Media Monitoring and Engagements Can Impact Your Business Performance
Key Use Cases of SMM Tools
Featured SMM Tools and Services – Number and Growth (%) (2005 – 2017)
Timeline – The Year of Tool/Service Introduction
Partnership Ecosystem Map of Featured SMM Technology Vendors
M&A Activity in the SMM Market (Period 2007-2017)
Cluster Analysis Chart
Predictive Analytics
Visual Insights – Measure the Full Impact of a Brand Outside Text Mentions - Automatically Scans Photos for Logos, Brand Names, & Other Brand-Related Contents & Highlights Attributes such as Audience Gender, Sentiment, Style & Channel Specific
Behavior
Access across Any Device Including Desktop, iPhone/iPad, and Android
Social Intelligence Center View, “Command-Style Center” Creation Capabilities
The Tool Key Features and Factors Impacting Selection Process
SMM Key Product Features - Percentage of SMM Products Offering Specific Feature
Alerts: Threshold Alerts Based on Volume of Mentions and Influence
Alerts: Standard Alerts
Integrations: Market Place - Integration with existing CRM Systems, Analytics, Marketing Automation, Asset Management, Profile and Message Enrichment Systems
Integrations with Facebook Ads - Social Ads Performance Table
Integrations with Facebook Ads - Social Ads Key Metrics Table
Integrations with Facebook Ads - Social Ad Costs Table Showing Frequency, Spend CPM, CPC, CPP, CPE, Creative Type
Filtering of Results: Filters and Semantic Analysis
Segmentation By Demographics: Filtering of Results by Gender
Geo-location Live View: Visualization of Posts and Trends by Country with Various View Options (Clusters, Heat-map or Pins) and Option to Display Share of Voice by Selected Topics (Comparison)
Sentiment Analysis - Share of Voice by Sentiment, Competitors' Sentiment Breakdown, Positive Sentiment Trending by Competitors
Sentiment Analysis: Total Mentions and Sentiment Scores by Industry Category and Trending Topics by Sentiment
Sentiment Analysis by Conversation Topics
Sentiment Analysis - Detection and Measurement of Emotions and Themes such as Discussions of Quality of Comments indicating an Intent To Purchase
Sentiment Analysis: Word Classification Bubble Chart, Brand Opinion, and Buzz Trend by Sentiment
Human Sentiment Analysis: Manual Assignment of Sentiment
Influencer Analysis - Showing Influence by Channel, Share of Influence, Influencer Network Map, Funnel Report, Influencer Relationship Funnel, Influencer Search with Comprehensive Filtering Options, Trending Content Shared by User’s Influencers,
Influencer Profiling
Influencer Network Analysis - Interactive Social Network Analysis Map with Filtering Options (e.g., Weight, Influencer Score, etc.) Showing Individuals in a Group who are Drivers of Change, Trend-Setters and Industry Opinion Makers
Top Influencers Dashboard Showing Influencer Info, Influencer’s Engagement, Engagement Growth, Engagement Rate, Reach, Reach Growth, Post Per Day and Volume of Posts
Bubble Stream Chart Combining Commenter's Influence and Sentiment
Influencers Profiling Table – Overview Influence Score, Tweets, Mentions, Followers, Retweets, Retweets Sent, Replies, Favorites, Listed, Klout Score, Direct Reach, Echo Reach, Total Reach
Influencer Profiling: A Comprehensive View of an Individual's Public Content across the Web
Author Interests Analysis
Influencer Analysis: Competitive Matrix
Influence Gap Report Showing Share of Influence versus Topic or Competitors
Social Network Analysis: Visualization of a Twitter Network using “Graph in Box” Layout
Social Network Analysis: Influencer Network Analysis - Interactive Influencer Network Analysis Map Visually Displaying Key Influencers and Their Relationships within the Network
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104. SMM Tools Report – List of Figures

Figure 46.
Figure 47.
Figure 48.
Figure 49.
Figure 50.
Figure 51.
Figure 52.
Figure 53.
Figure 54.
Figure 55.
Viral Content Tracking and Analysis: Virality Chart Measuring How Specific Articles Spread Through Different Media Channels and Identify Those With The Highest Impact
Viral Content Tracking and Analysis: Virality Map
Channel Trends: Posts, Comments and Likes Over Time By Competitor
Trend Analysis: – Key Metrics Over Time
Trend Analysis: Sentiment and Emotion Trending
Trend Analysis: Volume of Mentions and Sentiment Trending
Topic Analysis: Clustering Techniques (Word Clouds) to Discover the Words and Phrases Most Frequently Associated With Company's Brand Or Keyword, Including Discovery of Emerging Players and Issues
Topic Analysis: Word Burst Chart with Keyword Categorization and Sample Mentions
Topic Analysis: Trending Topics in Real Time, Sentiment Analysis by Topic, Share of Voice and Ranking by Topics
Topic Analysis – Interactive Topic Maps Showing the Significant Words of the Online Discussions and their Relationships Amongst Themselves
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Figure 56.
Figure 57.
Figure 58.
Figure 59.
Figure 60.
Figure 61.
Figure 62.
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Figure 71.
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Figure 73.
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Figure 76.
Figure 77.
Figure 78.
Figure 79
Figure 80.
Figure 81.
Figure 82
Figure 83.
Figure 84.
Figure 85
Figure 86.
Figure 87.
Topic Analysis – Bundle Visualization Showing the Most Frequent Correlations between Keywords or Topics
Tag Cloud and Word Cloud Showing Top Themes and Key Themes Over Time
Word Cloud with Positive and Negative Hot Topics
Cluster Analysis: Interactive Map Showing Major Themes and Their Relationships
Tag Creation & Word Tag: Offering Smart Tagging To Self Organize and Share Expert Opinions, Comments & Sentiment
Competitive Analysis: Volume and Share of Voice Chart
Competitive Analysis: Competitor Performance Over Time
Competitive Analysis: Sentiment and Activity Including Mentions and Smart Tags Comparison
Competitive Analysis and Benchmarking – Banking Industry
Competitive Analysis Trends – Mindshare over Time, Prominence over Time, Impart over Time
Competitive Analysis: Followers Comparison
Competitive Analysis: Competitive Matrix KPI's
Competitive Analysis - Facebook Competitor Engagement Map Used For Comparison of Brand and Competitors’ Facebook Performance by Engagement and Number of Fans
Personality Insights for Twitter - Visualizing Audience Personality Traits to Enable Segmentation at a Psychological Level
Campaign Monitoring and Measurement: Campaign Monitoring Chart
Campaign Monitoring and Measurement: Social Campaign Details
Campaign Monitoring and Measurement: Campaign Insights - Engagement (Likes, Comments, Shares) Over Time, Engagement by Type, Engagement Trending by Media Type, Share of Voice by Media Type, Message Scorecard
Standard Dashboard
Customizable Dashboard
Publishing: Asset Library
Publishing: Message Approval
Publishing: Content Calendar and Scheduled Messages
Workflow Management: Assigned/Re-Assigned Posts with Options to Respond, Close, Ignore, Reject, or Re-Assign
Workflow Management: Social Inbox
Workflow Management: – Back Office Workflow Management Tool for Project Management, Sourcing, Queries, Users, Data Qualification, Quality Control, and Dashboard Management
Workflow Management: Bulk Actions to Assist Community Managers 7 Moderators in Rapidly Processing Multiple Messages
Workflow Management: Calendar Publishing View
Workflow Management: Ticket System To Assign Tasks To Other People Within A Hotel/ Chain
Workflow Management: Workflow Report - Ambassadors' KPIs, team performance
Workflow Management: Workflow Report Including Conversations, Sentiment, and Key Metrics
Workflow Management: Service Level Agreement (SLA) Response Time Reporting Dashboard with Compliance Monitoring
Social CRM – Integrated Social CRM Allowing Brands to Engage with Customers, Assign Tasks to Team Members, Track Customer Relations and Archive Results
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105. SMM Tools and Services Report 2017

You are welcome to check out
the SMM Tools and Services
Report Public Excerpts
offering Table of Content,
extracts from Report and a
few samples of product
profiles.
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Ideya’s Publication page:
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Media-Monitoring-Tools-and-Services-Report-Public-Excerpts2017-8th-Edition
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monitoring-tools-and-services-report-public-excerpts-2017-8thedition-82170151

106.

THANK YOU!
Contact:
[email protected]
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Social Media Monitoring Tools and Services Report, November 2017
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