Project "Sons of Neom"

1.

Project “Sons of
Neom”*
*The official organization name and logo is under
deliberation

2.

Executive Summary
What we can do
❖ Recruit new teams for
CS:GO and Dota 2
disciplines.
❖ Gather content creators.
❖ Launch a Saudi Arabia
“Academy” Project to
nurture local talents.
What we offer
What we need
❖ Enhance and expand
Saudi Esport ecosystem.
❖ Contribute to country’s
reputation as a
progressive and
technologically advanced
nation.
❖ In 5 years transition to
self-sufficiency,
eliminating the need for
external investment.
❖ $27 million investment
split for 5 years.
❖ Share split 70/30%
between investors and
management.
Reach 7 million in total fanbase
in 5 years | Win several Tier 1
tournaments
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3.

Why Saudi Arabia
As a team we are
absolutely captivated by
the changes in Saudi
Arabia and the
government program Vision 2030.
We firmly believe that
Saudi Arabia is
committed to playing a
significant role in this
evolving world. It would
be a privilege for us to
work in parallel with
numerous engineers,
scientists, and
entrepreneurs to help
fulfill Saudi Arabia's
ambitions and goals.
We believe that Saudi
Arabia is going to
become a center of
tourism, entertainment
and advanced
technologies in the
future.
We want to contribute to
this endeavor.
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4.

Analysis
Among the esports organizations in Saudi Arabia, it has been observed that only
Falcons Esports currently fields a team in the popular game Counter-Strike: Global
Offensive (CS:GO). This suggests a relatively limited participation of Saudi Arabian
teams in the CS:GO esports scene.
Based on our findings, it appears that there are currently no established Saudi
Arabian esports organizations with teams competing in the game Dota 2.
This suggests a lack of representation of Saudi Arabian teams in the
Dota 2 esports scene.
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5.

Saudi Arabia Teams Analysis
All-time Peak Viewers: 2 748 434*
All-time Peak Viewers: 2 741 514*
Total Prize Pool : $121 019 113*
Total Prize Pool : $286 619 917*
!
Single SA team
All-time Peak Viewers: 3 801 998*
All-time Peak Viewers: 1 505 804*
Total Prize Pool : $68 327 018*
Total Prize Pool : $21 240 941*
5
Most popular
discipline in SA
!
* Source: escharts.com 10.06.23

6.

Opportunity
Out of 5 competitive esports organizations in Saudi
Arabia only 1 have a CS:GO team.
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7.

Solution
Establish
Organization
Recruit Dota 2 team
Tournaments
Participation
Entertaining Content
Recruit CS:GO team
Work on
collaboration
Increase SA
recognition
Tournaments
Participation
Entertaining Content
7
Work on
collaboration
“Academy” Project
Increase SA
recognition

8.

Short term and Long term Goals
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9.

Short Term Roadmap | Year 1
Recruit team for
CS:GO
Participate in
Tournament
Recruit a
streamer
1
3
5
2
4
6
Establish a
bootcamp
Sign 2
partnerships
Reach 50k total
fans
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10.

Long Term Roadmap
Sign
collaborations
Win Tier 2 tournament
Year 2
Reach 1 mln fanbase
Year 3
Recruit 2nd team
Recruit 3rd team
Saudi Arabia
Sign Star Streamer “Academy” Project
Year 4
Win Tier 1
tournament
10
Reach 7mln fanbase
Year 5
Reach 2.5mln
fanbase
Investing in Tier 1
championship
P&L Break even

11.

Milestones
Year 1
❖ Recruitment of a
competitive team in
CS:GO.
❖ Establish a bootcamp in
Europe.
❖ Participate at 2
tournaments for Tier 2-3
teams. Online
❖ Sign contracts with 2
main sponsors.
❖ Recruit streamers 1-2.
❖ Reach 50k total fans.
❖ Join Top-100 HLTV rank
Year 2
❖ Recruitment of a
competitive team in
DOTA2
❖ Collaborations with top
streamers, brands and
events.
❖ Participate at 2+
tournaments for Tier 2-3
teams CS:GO. Online &
Offline
❖ Reach closed qualifiers
to CS:GO Major.
❖ Establish a streaming
hub, recruit streaming
team.
❖ Reach 450k total fans.
Year 3
Year 4
Year 5
❖ Recruitment of a world
wide popular streamer
(ie shroud).
❖ Establish an “Academy”
hub.
❖ Participate at Tier 1
tournaments in CS:GO
(Blast, ESL) and
tournaments for Tier 2-3
teams in Dota2. Online &
Offline
❖ Collaborations with
Saudi Arabia Sports
teams. (Football)
❖ Reach 1 mln total fans.
❖ Recruitment of a
competitive team in
Valorant.
❖ Establish an esport
space in Saudi Arabia
(arena, bootcamp,
VR/AR and other
entertainments).
❖ Participate at CS:GO
Major main event.
❖ Increase number of
sponsors and
collaborations.
❖ Reach 2,5mln total fans.
❖ Consistent ranking in
Top-20 HLTV.org for
CS:GO roster
❖ Breakeven P&L
❖ Acquire rights for
tournament to receive
guaranteed slot and
broadcasting revenue
❖ Market capitalisation hit
$40 mln
❖ Reach 7mln total fans
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12.

Value to Saudi Arabia
Increased Worldwide
Recognition
1
Value to Local
Population
Esports has the power to bring
people together, fostering a sense
of community and belonging. This
sense of community can promote
social interactions, friendships, and
positive relationships among the
local population.
A successful esports organization
can attract international attention,
bringing recognition and exposure
to Saudi Arabia as a destination for
esports events. It helps in
enhancing the country's global
reputation and boosting its image
as a progressive and
technologically advanced nation.
Value to Local
Competition
2
3
12
Our success would serve as an
inspiration and role model for
other esports organizations in
Saudi Arabia. By showcasing
achievements, professionalism,
and dedication, we would
motivate other organizations to
strive for excellence and
contribute to the growth of the
esports industry.

13.

Finance
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14.

Elephant in the Room
We recognize the prevailing consensus that esport organizations are often
considered unprofitable, if not outright unsustainable. However, we are
determined to challenge and transform this perception overtime.
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15.

Financial SWOT Analysis
STRENGTHS
WEAKNESSES
Rational spending
Lack of attention from publishers to ingame
monetization
Saudi Arabia government support
Overblown player salaries
Networking
Strategic planning and clear vision
Team experience
New CS:GO 2 cosmetics monetization rumors
In-game monetization in several disciplines
Blockchain and NFT project
Twitch platforms strict monetization policies
S
W
O
T
Several local partnership opportunities
Dependence on streamers
Projected increase in top player salaries to $100k
per month and more
Crowd-Funding audience participation project
Saudi Arabia “Academy” Project
Increased buyout amounts
Lucrative Asian Market
Lack of CS:GO 2 in game cosmetics monetization
OPPORTUNITIES
THREATS
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16.

Projected Financials
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17.

What we ask for
Investment
Trust
Partnership
Support
We are seeking annual
investment for 5 years of
operation, structured as
annual tranches
We kindly request the
appointment of a trusted
representative from your
organization to serve as a
board member
We propose an
investor/management
share split of 70/30,
gradually transitioning
towards a balanced 50/50
split by the end of Year 5
We require legal assistance
for our incorporation
process
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18.

Thank You