Project Eng

1.

2.

New Year is a holiday associated with
miracles and magic among people.
But for children, this event is
something more than we think it is.

3.

Decorations
• Christmas tree
• Lots of lights and brightness
• Displays decorated with tinsel,
presents and compositions of
figurines of animals and
fairy tale characters
• Sellers in Christmas costumes

4.

Smells
We will use the following smells which
people associate with the New Year:
• Hot chocolate
• Caramel
• Gingerbread
• Tangerine

5.

Music
New Year's background music is
pleasant and not annoying. More
often, instead of old New Year's
songs, modern songs that are
relevant for children at the present
time are played.

6.

Shop layout &
Positioning of goods
• Products that complement each
other are at different ends of the store
• The cash register is far from the
entrance
• Expensive goods are at eye level
• High-demand goods are closer to the
cash register

7.

Special offers
• Discount stickers
• Free candies
• Give the letter to Santa
• Lottery
• Get a gift buying goods
for a certain amount

8.

Thank you for your attention!