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The Impact of Uzbekistan Social Behavior and Culture on its Gaming Industry
1.
The Impact of UzbekistanSocial Behavior and Culture
on its Gaming Industry
2.
Content Review2
Uzbekistan Market Overview
The influence of Uzbekistan social
habits
The Influence of Uzbekistan
cultural characteristics
changing generation GEN Z
How to capture the trend of
Uzbekistan Internet culture?
internet culture
Application cases in games
3.
UzbekistanMarket Overview
4.
Uzbekistan Population OverviewThe majority of the Uzbekistan
population is Uzbek population is close
to 85%
4
The Uzbekistan population has a large
number of people under the age of 15
5.
Uzbekistan Player OverviewAmong overall gamers
18~29 years old accounts for the largest
proportion
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The overall percentage are quite similar.
However more than the half are males.
6.
UzbekistanSocial Behavior
7.
Differences in social habits between China and the United StatesUzbek friends gathering
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Chinese friends gathering
8.
The impact of Uzbek social habits on the gaming sceneFragments of time
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Dedicated play time
Uzbeks who want to play games will allocate a special
time for gaming in their daily life
This type of game time is often given first to PC/console
masterpieces.
In other time periods, we will choose some ultra-light
mobile games that require less time.
9.
The impact of Uzbek social habits on mobile game categoriesThe top 100 non-casual/match-3 games in the Uzbekistan in the past three years have only the following 7 games:
Uzbekistan mobile games are largely dominated by light casual/match-3 games, and players prefer these types of games.
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10.
UzbekistanCultural Features
11.
Uzbek cultural characteristics11
Politeness and
hospitality
Family is on the
first place
Freedom and
equality
TimeManagment
12.
A peek into Uzbek cultural characteristics through Uzbek sportsadventurous spirit
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The most watched sport in the Uzbekistan is soccer
Freedom and
equality
Family is essential
Time-managment
13.
The DifferentGeneration: Gen Z
14.
GEN ZGEN Z is a European and American definition for
specific Western groups.
Specifically refers to people born from the late
1990s to the early 2010s
Mainly children of GEN X people
Parents were born in the 1960s to the late 1970s
internet generation
• the Internet Generation
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15.
The importance of GEN Z to the Uzbekistan gaming industryIn terms of population, GEN Z will become an important labor force group in the
Uzbekistan in the next 10 years.
In terms of game preferences, GEN Z has begun to show their preference and purchasing
power for mobile games
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