Alex's Lemonade Stand

1.

t
Foundation for Childhood
Cancer
Zakirov Bobur Rustamovich b2003469
Shamsutdinova Diana Ravilevna b2002092
Pulatov Rustamkhon Alisherovich b2000857

2.

Table of contents
This presentation showcases the e-marketing strategies used by ALSF
to engage the public, overcome challenges, and capitalize on
opportunities.
1.
Brief Introduction to ALSF
2.
e-marketing tools that ALSF used to engage the public
3.
challenges and opportunities relating to use of social media
does ALSF face in engaging with the public?
4.
strengths and weakness of using the company website vs
social media for engaging the public
5.
Lessons learned from ALSF case study about social media
use

3.

Brief Introduction to ALSF
Just days before her first birthday, Alex is
diagnosed with neuroblastoma, a childhood
cancer. 4-year-old Alex announces she wants
to hold a lemonade stand to help her hospital!
With the help of her older brother, Alex raised
an amazing $2,000 for her hospital.
What is Alex's Lemonade Stand
Foundation's mission? To change the lives of
children with cancer through funding impactful
research, raising awareness, supporting
families, and empowering everyone to help cure
childhood cancer.

4.

ALSF Uses E-Marketing Tools
01
02
03
04
Social media
platforms like
Facebook, Twitter,
Instagram, and
YouTube are utilized
The ALSF website is
used to spread
awareness, share
impact stories, and
promote events
Virtual Events and
webinars to
engage with the
public and share
the updates on
research
The ALSF uses
email marketing to
communicate with
donors, supporters
and volunteers

5.

ALSF Uses E-Marketing Tools
01
02
03
04
Social media
platforms like
Facebook, Twitter,
Instagram, and
YouTube are utilized
The ALSF website is
used to spread
awareness, share
impact stories, and
promote events
Virtual Events and
webinars to
engage with the
public and share
the updates on
research
The ALSF uses
email marketing to
communicate with
donors, supporters
and volunteers

6.

ALSF Uses E-Marketing Tools
01
02
03
04
Social media
platforms like
Facebook, Twitter,
Instagram, and
YouTube are utilized
The ALSF website is
used to spread
awareness, share
impact stories, and
promote events
Virtual Events and
webinars to
engage with the
public and share
the updates on
research
The ALSF uses
email marketing to
communicate with
donors, supporters
and volunteers

7.

ALSF Uses E-Marketing Tools
01
02
03
04
Social media
platforms like
Facebook, Twitter,
Instagram, and
YouTube are utilized
The ALSF website is
used to spread
awareness, share
impact stories, and
promote events
Virtual Events and
webinars to
engage with the
public and share
the updates on
research
The ALSF uses
email marketing to
communicate with
donors, supporters
and volunteers

8.

CHALLENGES
Opportunities
Content Management
Competition for
attention
Maintaining
engagement
Global Reach
Community building
Viral Campaigns

9.

CHALLENGES
Opportunities
Content Management
Competition for
attention
Maintaining
engagement
Global Reach
Community building
Viral Campaigns

10.

Strengths of Using the Company
Website
Centralized
information
Customization
and
Control
Longer-form
Content

11.

Weaknesses of Using the Company Website
01
02Limited
Reach
Interaction
and
engagement

12.

Strengths of Using Social Media
Wide reach to diverse audiences
● Platform for interactive and
realtime engagement
● Easy sharing and potential
virality of content

13.

Weaknesses of Using Social Media
Algorithm Changes: Social media
platforms frequently change their
algorithms, affecting the organic
reach of posts.
● - Content Limitations
● - Lack of Control

14.

Power of storytelling and visual content
in engaging and mobilizing supporters
Importance of actively listening and
engaging with supporters on social media
Need for adaptability and staying current
with social media trends and algorithms
for effective engagement
Key Lessons from the
Case Study

15.

Thank you.
Please feel free to ask any questions.