Brand Book

1.

Brand Book

2.

• Adobe
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open PDF

3.

• Microsoft
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open PDF

4.

• Nasa
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open PDF

5.

• AT&T
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open PDF

6.

Color palette
Logo
• Black
• White
• Orange + Yellow (solid)
Typography
• Black
• White
Background
• Black
• White
• Blue

7.

What we expected to see more of:

8.

9.

COLOUR LAYOUT
I think it would be more satisfying to see the brighter Colors and have
orange as one of the functional colors rather than a main color

10.

What we’re missing
• With the references I've put in the begging of the slides , Id like for you
to see which items are appropriate to add to the brand book.

11.

• Material example
• Surfaces and materials
• Exterior signs/outdoor graphics
• Shapes and patterns
• Iconography / infographics
• Expo/ Booth style
• Photos
• Vision , Mission TAGLINE and fonts
• Brand voice and Character

12.

Ultimately
• We would also like the marketing materials to be fitted into the brand book .
• Stationary design
• Banners , posters and flyers
• PowerPoint and Email layouts