Polar stone Partnership and Russian Market Development Strategy Proposal

1.

POLAR STONE Partnership and
Russian Market Development
Strategy Proposal
The innovative concept of a Smart and Versatile
vehicle that POLAR STONE reveals requires
intelligent marketing and sales strategies
approach to capture a dominant market position and
inspire widespread customers to get on board

2.

EV/EREV Cars Market Main Challenges
and
Business Development Blocking Points
Limited After-sales Service Centers and Warranty
Coverage
Consumers are concerned about service accessibility, especially in
areas lacking EV infrastructure. A robust manufacturer's warranty
and spare parts availability are key for consumer reassurance.
Low Consumer Awareness and Education
Many consumers lack awareness of electric vehicle features and
benefits. Educating to dispel myths, promoting advantages, and
addressing charging and maintenance concerns is crucial.
Limited and Incompatible Charging Infrastructure
Challenges in charging infrastructure availability persist. A
widespread and robust network is crucial to tackle range anxiety
and boost EV adoption.

3.

Key Solutions to Overcome the
Challenges and Empower POLAR STONE
Success
Comprehensive Demand Generation Strategy
Develop and execute an agile pre-launch marketing campaign to
investigate the market and comprehend consumer behavior. Educate and
acclimate consumers to the upcoming brand.
Own Official Service
Stations and Authorized
Strategic Partnerships
Development
Identify and educate key local
service partners. Develop and
digitize service programs.
Charging Stations Key Strategic
Partnerships
Identify and form partnerships with
key local charging technology
providers to increase SERES
recognition among customers and create
convenient and compatible local
charging infrastructure.

4.

Team Executive Summary
We are a team of seasoned business development
and marketing professionals with deep automotive
market expertise
Our team brings a wealth of expertise of automotive and
technology businesses with a proven track record in leveraging
cutting-edge smart marketing and sales tools to drive business
development.
Our team’s professional portfolio features international
marketing and business development strategy collaborations with
leading car brands such as Mercedes, BMW and Toyota, along with
partnerships with the world known technology companies like
Haier, ZTE, Motorola, Philips, Alcatel, Miele, Hilti, as well as
various international technology startups.
With a decade-plus in auto sales, we've got a strong network of

5.

Our Expertise and Value That Will
Ensure POLAR STONE Growth and Strong
Position in the Russian Market
• Deep Automotive Market Expertise
• Network of Strong Partners and Collaborative Partnership
Approach
• Marketing Communication Tailored to Local Consumers
Behavior
• Business Development Strategy for Markets Entry and
Expansion
• Sales Optimization and
Growth
• Data-Driven Decision
Making
• Customer-Centric Approach to Enhance Customer Journey

6.

Russian Automotive Market and
Competitors Overview

7.

Brand Is About Perception,
Not Just Features
Mission Matters: Enhancing Brand Loyalty and
Customer Dedication through Polar Stone Story
In the fast-paced world of technology, customer loyalty is not just about
product features. Bringing a clear understanding of the company's mission
and values is crucial for shaping customer perception and driving lasting
brand dedication.
Our top-notch marketing team will harness the power of compelling visual
storytelling to immerse customers in the journey of Polar Stone
technology development and highlight the core purpose behind the
innovations.
By focusing on the ‘WHY’ rather than just the ‘WHAT’, we will cultivate a
strong emotional connection between Polar Stone and the target audience.
Through in-depth developed scripts that directly hit the consumers'
perception point, we will paint a vivid picture of Polar Stone’s
commitment to revolutionary and versatile vehicles. This strategic

8.

Brand Is About Perception,
Not Just Features
Mission Matters: Enhancing Brand Loyalty and
Customer Dedication through Polar Stone Story
Engaging Visual
Storytelling
Our top-notch marketing team will
use compelling visual storytelling
to immerse customers in Polar
Stone’s journey, showcasing the
core purpose behind our
In-Depth
Scripts
innovations.
Professionally developed scripts
will highlight Polar Stone’s
commitment to revolutionary,
versatile vehicles, resonating
deeply with consumers.
Focus on 'WHY’
By emphasizing the 'WHY' rather
than just the 'WHAT', we will
build a strong emotional
connection between Polar Stone and
our target audience.
Mission-Driven Leadership
This strategic brand messaging will
position Polar Stone as a missiondriven leader that customers can
believe in and champion.

9.

Engaging Customers in the Russian
Market:
Versatile
Vehicle
Concept
“Live Every Moment”
– NoBrand
Compromise
On Any Aspect
of Your Life
Prestige and Hi-End
Technologies
Reflects your success and ambition with
advanced technologies and luxurious
design.
Freedom and Adventure
Range-extended capabilities and
robust design make Polar Stone
perfect for long journeys and offroad adventures.
Family and Unity
Versatility
Reliability and advanced safety features
ensure peace of mind on every trip
Polar Stone adapts to your
lifestyle, from business to family
vacations
Polar Stone is more than a car; it's a lifestyle
statement that ensures you never have to compromise any
aspect of your life.

10.

Marketing Communication Strategy to
Enhance Customer Journey
Driving Awareness and Engaging in Purchase Decisions
Localized Social Media Campaigns
YouTube, Instagram, TikTok – engaging video and copywrite content.
Telegram – informative and direct sales channel powered by AI.
Influencers Collaboration
Involve consumers in the brand concept through leading local
influencers. Use social media for engaging product showcases.
POLAR STONE Engaging Community
Build up and grow loyal POLAR STONE community across the market.
Create Word of Mouth Organic Customers Traffic
Engage audience into POLAR STONE new technology and concept
philosophy, work out and launch motivation ambassador campaigns.

11.

Omni Channel Sales Strategy to
Increase Market Reach
Pre-Launch and
Direct-to-Consumer Online
Sales Campaigns
Utilize virtual test drives to
highlight POLAR STONE’s features for
pre-launch teasers and sales. Automate
sales based on consumer behavior
predictive analysis using personalized
intelligent AI digital assistants.
Personalized Online
Customer Interactions
Create tailored marketing
messages, promotions, and product
recommendations based on customer
preferences.
Business Development
Affiliate Agents
B2B and Government
Alliances
Build up a network of POLAR STONE
affiliate business development agents
across markets for cost-effective
expansion, faster new markets entry
and localized customers support.
Build up strategic government
and B2B partnership alliances to
open up corporate and commercial
fleet sales as well as
government contracts.

12.

Increasing Customers Engagement and
Product Experience
Driving Awareness and Engaging in Purchase Decisions
Interactive Engaging Web-Site
Create unified customer experience by implementing immersive digital showroom
and cars specs configuration on the website, as well as charging stations map
for each market and region where POLAR STONE is present.
Life Test-drive Events
for Consumers and
Distribution Partners
Arrange life events to deeply
engage and educate customers and
partners into POLAR STONE
technologies and versatile concept
experience. Showcase business
opportunities and attract new
App with Integrated
Intelligent AI Assistant
Enable AI-driven massaging for
personalized support, instant
assistance, tailored recommendations,
paired with SMART CRM real-time data
analytics for informed decision-making
based on customers behavior.

13.

Strategic Partnerships for
Unprecedented Growth

14.

Customers’ After-sales Support

15.

Logistics and Customs Solutions

16.

Partnership Benefits
We Can Bring to POLAR STONE

17.

Together We Can Make the Difference
in the Market Landscape
We see our partnership not just as a
collaboration but a symphony of innovation
and strategy.
It’s a fusion that seeks not only to win market share but to redefine
the very landscape in which electric vehicles thrive.
Together, let us embark on a journey where each strategic move, every
marketing initiative, and every partnership forged is a testament to
POLAR STONE’s commitment to excellence and pioneering spirit.
In the era of transformative automotive evolution, the only way to
lead is to break free from convention and embrace the new.