Business plan

1.

“Oxford House”
Language
School.
Business plan
Chermnykh Daria
RIM-110981

2.

Description of 1 sale
Stages
Decsription
Office
Rent an office space ( + electricity
and water supply)
Communication
What courses do we provide?
A trial test to find out the language
level
Check the results
Choosing the day and time for the
lesson
Trial lessons
English/German
French/Spanish/Italian
Signing a contract
Signing a cintract
TOTAL:
Staff
Price per unit Amount
Supplies
Price per
unit
Amount Total cost
101,75 (в час)
3 hours
30 mins
-
-
-
356,13
Administrator
150,00
20 mins
-
-
-
50,00
-
-
1 hour Paper (3), pen
2
3, 1
4,00
Administrator
150,00
5 mins
-
-
-
12,50
Administrator
150,00
20 mins
-
-
-
50,00
Teacher
Teacher
Administrator
1250,00
1500,00
150,00
1,5
1,5
20 mins
Handouts
Handouts
-
1
1
-
3
3
-
1250,00
1500,00
50
1772,63
2022,63

3.

Business expenses
Stages
Description
Business
incorporating fees
State fee
Rent a building/office
space + elictricity
and water supply
Renovation
Furniture and
equipment
Price per unit Amount
4000,00
1
450 rubles/sq.
162,8 sq.m
m
Total cost
4000,00
73260,00
Educational materials
100000,00
1
100000,00
Office supplies
1000,00
1
1000,00
Shelf
Wi-Fi router
Water cooler
5999,00
6590,00
7899,00
4
1
1
23996,00
6590,00
7899,00
Phone
9420,00
1
9420,00
Mini-fridge
15400,00
1
15400,00
Design project
Renovation
20000,00
20000,00
1
1
20000,00
20000,00
Desk
10999,00
24
263976,00
Chair
Reception desk
Magnetic blackboard
9999,00
99428,00
13000,00
45
1
1
449955,00
99428,00
13000,00
Microwave
3690,00
1
3690,00
Wardrobe
10999,00
1
10999,00
Sofa
29999,00
3
89997,00
1699,00
1
1699,00
Computer
10990,00
5
54950,00
200000,00
1
200000,00
Monitor
9790,00
5
48950,00
60000,00
1
60000,00
Keyboard
690,00
5
3450,00
150,00
2
300,00
Computer mouse
549,00
5
2745,00
38400,00
1
38400,00
Multifunctional device
(printer, scanner,
copy)
16400,00
2
32800,00
Electric kettle
Technical support
equipment
Creating and
promoting a website
Creating a group in
social medias
Advertising in social
medias, radio,
television
Placement of banners
38250,00
1
38250,00
1694154,00
Advertising
campaign
TOTAL:

4.

Monthly expenses
Monthly expenses
o office rent,
o internet,
o water delivery,
o advertising,
o employee salaries,
o purchase of necessary software,
o delivery of books for students.
Rent a building/office space +
elictricity and water supply
73260
Internet
Water
Advertisment
Administrator (x2)
Teacher (x5)
Cleaning lady
Accountant
1000
580
200000
50000
225000
7000
20000
Head of marketing department
60000
Marketing department services (x2)
100000
Head of human resources department
33000
Human resources department (x2)
40000
Head of technical support
Department of technical support (x2)
Methodists (x5)
Head of sales department
Sales department(x2)
Head of logistics
Accounting software
HR administration software
Document management software
Payment for advanced training
30000
40000
125000
50000
75000
20000
10000
15000
23000
7667
Delivery of textbooks for students
Books
Stationery
Maintaining an electronic schedule
TOTAL:
20000
1000
100
1000
1227607

5.

Item
Price
English/German
10000
French/Italian/
Spanish
12000
Monthly expenses
Equilibrium point
Cost
1772,63 Var
2022,63 Var
1227607 Fixed
Equilibrium point (English/ German)
1800000
1600000
COSTS, INCOME, ₽
1400000
1200000
1000000
800000
600000
400000
200000
0
0
30
60
90
120
SALES
Variable costs
Fixed costs
Total costs
Income
150

6.

Item
Price
English/German
10000
French/Italian/
Spanish
12000
Monthly expenses
Equilibrium point (French/ Spanish/ Italian)
Equilibrium point
2000000
1800000
1600000
COSTS, INCOME, ₽
1400000
1200000
1000000
800000
600000
400000
200000
0
0
31
62
93
124
SALES
Variable costs
Fixed costs
Total costs
Income
Cost
1772,63 Var
2022,63 Var
1227607 Fixed

7.

The weighted values
the weighted average price :
(Ve*Pe + Vf*Pf) / (Ve + Vf)
the weighted average variable costs:
(Ve*VARe + Vf*VARf) / (Ve + Vf)
Ve – sales of English/German courses
Pe – price of English/German courses
VARe – variable costs of English/German courses
Vf – sales of French/ Spanish/ Italian courses
Pf – price of French/ Spanish/ Italian courses
VARf – variable costs of French/ Spanish/ Italian courses
Month
The weighted The weighted average
average price
variable costs
1
2
3
4
5
6
7
8
9
10
11
12
10666,67
10750,00
10833,33
10800,00
10800,00
10750,00
10896,55
10903,23
10909,09
10882,35
10882,35
10882,35
1855,96
1866,38
1876,80
1872,63
1872,63
1866,38
1884,70
1885,53
1886,27
1882,92
1882,92
1882,92

8.

Plan of sales
Plan of sales
Sales
4000000
350
3500000
300
250
2500000
2000000
SALES
INCOME, COSTS, PROFIT, ₽
3000000
1500000
200
150
1000000
100
500000
50
0
1
2
3
4
5
6
7
8
9
MONTH
-500000
10
11
12
0
1
-1000000
Income per month
Total costs
Profit
2
3
4
5
6
MONTH
7
8
9
10
11
12

9.

Cash-flow
Income, costs, profit
4000000
INCOME, COSTS, PROFIT, ₽
3000000
2000000
1000000
0
0
1
2
3
4
5
6
7
MONTH
-1000000
-2000000
-3000000
Income
Total costs
Profit
8
9
10
11
12

10.

The return on investment
Payback
30000000
OVERALL INCOME, COSTS, PROFIT, ₽
25000000
20000000
15000000
10000000
5000000
0
0
1
2
3
4
5
6
7
8
MONTH
-5000000
Overall costs
Overall income
Overall profit
9
10
11
12

11.

The return on investment
Month
Sales
Income
Total costs
Profit
Overall costs
Overall income Overall profit
1
0
0
2921761
-2921761
2921761
0
-2921761
2
45
480000
1311125,35
-831125,35
4232886,35
480000
-3752886,35
3
80
860000
1376917,4
-516917,4
5609803,75
1340000
-4269803,75
4
120
1300000
1452822,6
-152822,6
7062626,35
2640000
-4422626,35
5
150
1620000
1508501,5
111498,5
8571127,85
4260000
-4311127,85
6
200
2160000
1602133
557867
10173260,85
6420000
-3753260,85
7
240
2580000
1675538,2
904461,8
11848799,05
9000000
-2848799,05
8
290
3160000
1774169,7
1385830,3
13622968,75
12160000
-1462968,75
9
310
3380000
1812122,3
1567877,7
15435091,05
15540000
104908,95
10
330
3600000
1850074,9
1749925,1
17285165,95
19140000
1854834,05
11
340
3700000
1867801,2
1832198,8
19152967,15
22840000
3687032,85
12
340
3700000
1867801,2
1832198,8
21020768,35
26540000
5519231,65

12.

Processing approach calculations
Founders and Development
fund
Controlling
management
production
development fund
Promotion & Sales
management
production
development fund
Exact production
management
production
development fund
Logistics
management
production
development fund
1500000
217393
100% of income
14%
100 % of production
-
282000
193000
79000
10000
395000
100000
275000
20000
560027
215000
315027
30000
45580
20000
20580
5000
19%
68%
28%
4%
26%
25%
70%
5%
37%
38%
56%
5%
3%
44%
45%
11%
22%
31%
44%
4%

13.

Processing approach calculations
Controlling:
Management:
Production:
head of marketing department
head of human resources department
head of sales department
accountant
head of technical support department
human resources department(x2)
accounting software
HR administration software
document management software
maintaining an electronic schedule
Development
fund:
Total:
Promotion & sales:
Management:
Production:
Development fund:
Total:
Monthly
payments:
60000
33000
50000
20000
30000
30000
10000
15000
23000
1000
10000
282000
Monthly
payments:
marketing department (x2) 100000
sales department (x2)
75000
ads
200000
20000
395000
Exact production:
Management:
Production:
administrator (x2)
methodists (x5)
technical support department (x2)
rent (electricity + water supply)
books
stationery
Internet
teachers (x5)
cleaning lady
advanced training (twice a year = 92000)
Development fund:
Total:
Logistics:
Management:
Production:
Development fund:
head of logistics
delivery of textbooks for students
delivery of water
Monthly
payments:
50000
125000
40000
73260
1000
100
1000
225000
7000
7667
30000
560027
Monthly
payments:
20000
20000
580
5000
45580