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Business plan template
1. Name of business:
Student Name:Date:
Class & Section:
2. Executive Summary
3. Name of Business
Mission:Describe your business in detail- what is your service/product?:
What is the core “need” your business is addressing? (Give details and
support with research):
4. Business Description
Owners:Management structure:
Legal status of business:
Describe what licenses and permits will be needed to operate, as well as
what governmental entity would issue those licenses and permits:
5. Goals
Short-term goals (1-3 years):Long-term goals (5+ years):
6. SITUATION ANALYSIS (Please identify what groups or outside forces which can help or hurt the new Business and describe their impact)
* External Forces:Social Groups:
Legal:
Economic:
Political:
Special Interest:
7. MORE SITUATION ANALYSIS
* Internal Forces:Investors:
Employees:
Suppliers:
Customers:
8. SWOT ANALYSIS OF YOUR BUSINESS
Strengths:Weaknesses:
Opportunities:
Threats:
9. COMPETITIVE ANALYSIS
WHO IS YOUR COMPETITION?WHO ARE THEIR CUSTOMERS?
ARE THERE ANY NEW ENTRANTS INTO YOUR
MARKET?
ARE THEIR ANY SUBSTITUTES?
10. Description of the Competition
CompetitorStrengths
Weaknesses
11. TARGET MARKET (CONFIRMED BY MARKAET RESEARCH)
Geographic Scope:Size of Total Market (population):
Size of Target Market—approx.
Buyer Profile
Age:
Gender:
Income:
Other:
12. MARKETING MIX
PRICEPROMOTION
PLACE/DISTRIBUTION/LOCATION
PACKAGING/DECOR
13. PROMOTION BUDGET
14. CODE OF ETHICS
Describe your Code of Ethics:Describe your Implementation Plan:
Describe your Social Corporate Responsability Plan:
15. MONTHLY BUDGET
IncomeExpected Income from sales or services
Other income
Other
Total Income
Expenses
Fixed Costs
Mortgage / Rent Expense
Labor costs
Furniture- monthly payments
Insurance - healthcare
Insurance- Liability
Insurance - Workers' Compensation
Insurance- Other
Equipment - monthly payments
Computer- purchase or lease payments
Payroll taxes
Total Fixed Costs
Variable Costs
16. MONTHLY BUDGET
Variable CostsElectricity / Gas Expense
Telephone Expense
Independent Contractors
Internet Expense
Leased furniture
Professional services
Office and other Supplies
Leased computer equipment
Other taxes
Promotions
Other
Total Variable Costs
Total Fixed Costs
Plus
Total Variable Costs
Total Costs
Gross Income
Minus Costs
Net Income
ENTREPRENEURSHIP
Starting and Operating a New Business
Mariotti and DeSalvo
©2007 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
17. CONTINGENCY PLAN (What if…?)
18. ADDENDUM
DESCRIBE AND ATTACH MARKET RESEARCHATTACH RESUMES OF OWNERS