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SecondDelivery (1)
1.
Name SurnameName Surname
DD/MM/YY
FICTIONAL CHARACTER
CATEGORY NAME
INSTRUCTION:
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
DO NOT STRETCH THE PICTURE
REMOVE THIS INSTRUCTION TEXT
NAME
SURNAME
NATIONALITY
JOB
2.
Name SurnameName Surname
DD/MM/YY
CATEGORY NAME
VIP
INSTRUCTION:
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
DO NOT STRETCH THE PICTURE
REMOVE THIS INSTRUCTION TEXT
NAME
SURNAME
NATIONALITY
JOB
3.
Name SurnameName Surname
DD/MM/YY
NORMAL
CATEGORY NAME
THIS SLIDE IS RELATED TO SHOW
SOMEONE YOU KNOW (FRIEND,
RELATIVES ECC):
INSTRUCTION:
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
DO NOT STRETCH THE PICTURE
REMOVE THIS INSTRUCTION TEXT
NAME
SURNAME
NATIONALITY
JOB
4.
Name SurnameName Surname
DD/MM/YY
REAL LIFE
INSTRUCTION:
INSTRUCTION:
INSTRUCTION:
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
PLACE IN THE GREY RECTANGEL ONE SINGLE
PICTURE.
PLACE IN THE GREY RECTANGEL ONE SINGLE
PICTURE.
DO NOT STRETCH THE PICTURE
DO NOT STRETCH THE PICTURE
REMOVE THIS INSTRUCTION TEXT
REMOVE THIS INSTRUCTION TEXT
DO NOT STRETCH THE PICTURE
REMOVE THIS INSTRUCTION TEXT
THIS SLIDE IS RELATED TO SHOW THE CHOSEN CONSUMAUTHOUR
THROUGH 3 EMBLEMATHIC PICTURES TAKEN FROM REAL LIFE* BY
YOU, BUT DIFFERENT FROM THE PICTURES YOU’LL USE FOR THE
NEXT SLIDE.
THESE PICTURES CAN BE ONE RELATED TO THE SINGLE CATEGORY
OF CONSUMPTION, COMMUNICATION AND DISTRIBUTION OR NOT.
THAT DEPENDS ON THE FEATURES YOU THINK ARE THE MORE
DESCRIPTIVE OF THE CONSUMAUTHOR.
WHILE KEYWORDS NEED TO BE THE SAME USED FOR THE NEXT
SLIDE.
*LIKE FOR THE NEXT SLIDE, PICTURES NEED TO BE TAKEN BY YOU
FROM REAL LIFE.
1. KEYWORD
2. KEYWORD
3. KEYWORD
5.
Name SurnameName Surname
DD/MM/YY
CONSUMPTION
CATEGORY NAME
GENERAL DESCRIPTION
INSTRUCTION:
INSTRUCTION:
INSTRUCTION:
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
DO NOT STRETCH THE PICTURE
DO NOT STRETCH THE PICTURE
DO NOT STRETCH THE PICTURE
REMOVE THIS INSTRUCTION TEXT
REMOVE THIS INSTRUCTION TEXT
REMOVE THIS INSTRUCTION TEXT
COMMUNICATION
1. KEYWORD
2. KEYWORD
INSTRUCTION:
INSTRUCTION:
INSTRUCTION:
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
DO NOT STRETCH THE PICTURE
DO NOT STRETCH THE PICTURE
DO NOT STRETCH THE PICTURE
REMOVE THIS INSTRUCTION TEXT
REMOVE THIS INSTRUCTION TEXT
REMOVE THIS INSTRUCTION TEXT
4. KEYWORD
DISTRIBUTION
3. KEYWORD
5. KEYWORD
6. KEYWORD
INSTRUCTION:
INSTRUCTION:
INSTRUCTION:
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
DO NOT STRETCH THE PICTURE
DO NOT STRETCH THE PICTURE
DO NOT STRETCH THE PICTURE
REMOVE THIS INSTRUCTION TEXT
REMOVE THIS INSTRUCTION TEXT
REMOVE THIS INSTRUCTION TEXT
7. KEYWORD
8. KEYWORD
9. KEYWORD
IN THIS SLIDE YOU
NEED PLACE PICTURES
YOU HAVE TAKEN FROM
REAL LIFE AND REAL
PEOPLE, AND YOU
THINK ARE
DESCRIPTIVE OF THE
CHOSEN
CONSUMAUTHOR.
EACH LINE NEEDS TO
DESCRIBE ONE
SPECIFIC LEVEL OF
MORACE’S METHOLOGY
(CONSUMPTION,
COMMUNICATION,
DISTRIBUTION).
IN ADDITION YOU NEED
TO FILL THIS SPACE
WITH A PRECISE
DESCRIPTION OF THIS
ANALYSIS.
*GROUPS COMPOSED
OF 2 PEOPLE NEED TO
ANALYZE 2 DIFFERENT
CONSUMAUTHOR AND
PREPARE 2 OF THIS
SLIDES.
6.
Name SurnameName Surname
DD/MM/YY
NEW CATEGORY NAME
GENERAL DESCRIPTION
FOR 1 STUDENT:
EMBLEMATIC PICTURE
THIS IS A SYNTHESIS.
IT IS NECESSARY TO CHOOSE
AN EMBLEMATIC PICTURE, NOT
USED BEFORE, TO DESCRIBE
YOUR CONSUMAUTHOR; AND 4
PICTURES AND 4 KEYWORDS
THAT ARE TAKEN FROM THE
PREVIOUS 2 ANALYSIS.
INSTRUCTION:
PLACE IN THE GREY RECTANGEL ONE SINGLE PICTURE.
DO NOT STRETCH THE PICTURE
REMOVE THIS INSTRUCTION TEXT
FOR 2 PEOPLE GROUP:
IT IS NECESSARY TO MERGE
THE 2 ANALYSED
CONSUAAUTHORS TO CREATE
A NEW CONSUMAUTHOR
CATEGORY.
INSTRUCTION:
INSTRUCTION:
INSTRUCTION:
INSTRUCTION:
PLACE IN THE GREY RECTANGEL
ONE SINGLE PICTURE.
PLACE IN THE GREY RECTANGEL
ONE SINGLE PICTURE.
PLACE IN THE GREY RECTANGEL
ONE SINGLE PICTURE.
PLACE IN THE GREY RECTANGEL
ONE SINGLE PICTURE.
DO NOT STRETCH THE PICTURE
DO NOT STRETCH THE PICTURE
DO NOT STRETCH THE PICTURE
DO NOT STRETCH THE PICTURE
REMOVE THIS INSTRUCTION
TEXT
REMOVE THIS INSTRUCTION
TEXT
REMOVE THIS INSTRUCTION
TEXT
REMOVE THIS INSTRUCTION
TEXT
1. KEYWORD
2. KEYWORD
3. KEYWORD
4. KEYWORD
IT IS NECESSARY TO CHOOSE
AN EMBLEMATIC PICTURE, NOT
USED BEFORE, TO DESCRIBE
THIS NEW TARGET AND 4
PICTURES AND 4 KEYWORDS
THAT ARE TAKEN FROM THE
PREVIOUS 2 ANALYSIS.
REMEMBER TO CHOOSE A NEW
NAME FOR THIS CATEGORY.