Бриф_тендер_сайт_кольца_дилеров_eng_v2

1.

Jetour Motor Rus
Digital Retail
Platform
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2.

Structure
1. Title
2. Structure
3. Brand
4. Jetour global
5. Jetour in Russia
6. Geography
7. Model range and positioning
8. Task
9. Objective of the project
10. About the brand
11. Website sections
12. Most wonted requests from dealers
13. CMS (Content Management System)
14. Dealer manager personal account
15. Integration requirements
16. Requirements for the notification system
17. Requirements for SEO tools for Platform
websites
18. Analytics system requirements
19. Requirements for software and project
implementation
20. Client software requirements
21. Personnel requirements
22. Agency requirements
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3.

Brand
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4.

JETOUR GLOBAL
ESTABLISHED IN 2018
45+
1200+
1 MLN+
28 MLN+
COUNTRIES
SALES AND
SERVICE
NETWORK
CLIENTS
FOLLOWERS

5.

JETOUR IN RUSSIA
OFFICAL LAUNCH 29 JUNE 2023
8000+
DEALERS
SALES
TOP-10
Dealers
Sales
>150
RUSSIAN CAR MARKET
According Autostat data
June 2023
July 23
August 23
September 23 October 23 November 23 December 23
January 24
February 24
March 24

6.

DEVELOPMENT OF DEALER NETWORK
150
dealers
Russia
10
23
dealers
Moscow and Moscow region
dealers
St. Petersburg
31
dealers
cities >1 mln

7.

JETOUR MODEL RANGE
FUN TRAVEL
FAMILY TRAVEL
OFF-ROAD TRAVEL
T SERIES
Q1 2024

8.

Task
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9.

Objective of the project
Purpose of the project – create modern websites for official Jetour dealers and fill them with online sales tools that will increase the number of requests and increase car sales.
Project objectives:
1.
Create a Platform for the websites of Jetour dealership centers, aimed at receiving applications for all types of dealership services.
2.
Connect online car sales tools that will tell site users about the brand’s products as clearly as possible.
3.
Implement a “Buyers” section in the E-commerce concept on the dealer website. Transform the section into a full-fledged tool for selling new cars and related services, such as car loans and
insurance, trade-in, accessories and additional services that increase the variability of channels for customers to choose brand cars.
4.
Implement convenient work with requests through integration with the Jetour DMS system.
5.
Create a Platform with extensive SEO optimization capabilities.
6.
Set up synchronization with the IT systems of the dealership center.
7.
Implement reporting on the Dealer Website Platform for both the distributor (centralized report) and for dealer centers (dealer website report).
This tender specification sets out the implementation plan for the Jetour Dealer Website Platform.
Requirements for the interface of the Platform of official Jetour dealer sites
The development of the Jetour dealer website platform must be carried out in accordance with a set of prototypes and layouts of website sections developed and agreed upon in accordance
with the Jetour brand book. The Contractor may deviate from the materials of the prototypes, layouts of the Platform sites in the course of work, if there is a justification for the need for the decision
made and agreement with the Customer on specific cases of deviation from the materials for the work. The list of layouts for website development will be agreed upon additionally.
Website design
Website design: for development, a prototype is created, on the basis of which further design work is carried out. The stylistic design of the site should be based on the existing Jetour brand book.
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10.

About the brand
Jetour – a travel car brand created in 2018. The brand name is a combination of the words JET (jet) and TOUR (travel). It implies
that traveling by car can be as enjoyable and comfortable as flying on a private jet.
Travel is an important part of the modern lifestyle: whether it be within the city, across the country or abroad. Jetour has developed a
Travel+ strategy, according to which it creates cars in the SUV segment, offering modern people and families smart solutions for
active travel.
The brand is aimed at people who work hard in various fields and ultimately achieve their goals, opening new horizons, finding a
harmonious and happy life.
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11.

Website sections**
Jetour logo*1
Models *2
For buyers *3
Dealer's home page
*1.1
T2 model page *2.1
Cars in
stock*4
Owners *5
About the dealership *6
Sign up for a test drive *3.1
Service promotions *5.1
News web page *6.1
Dashing model page *2.2
Special offers (Promotions) *3.2
Jetour programs (Jetour Assistance;
Jetour Guarantee) *5.2
Recruitment of employees for the
dealership center *6.2
x70plus model page*2.3
Corporative clients *3.3
Operating manuals *5.3
About the dealership *6.3
x90plus model page *2.4
Trade-in / credit calculator *3.4
Customer support *5.4
Brand store *7
Club (VK, TG, Landing) *5.5
Car configurations *2.5
Comparison of car configurations *2.6
1
The main Jetour logo, always returning to the main page
3.2
Special offers and promotions for customers
5.5
Direct links to Jetour Club social networks
1.1
Dealer's home page
3.3
A subsection of the site with information about purchasing a car for corporate clients
with the ability to submit an application
6
A module containing contact and image information about the
dealership, as well as brief information about the services and
advantages of the dealership
2
A module with information about models that helps the user decide
on the choice of equipment and clarify the terms of purchase
3.4
A subsection with a loan calculator, in which the user can calculate the preliminary
monthly payment according to the vehicle parameters (model, modification,
6.1
equipment) and loan parameters (LOC, loan term), and also send an application for the
selected offer to the dealership. Module development required
Section of the site with all the Dealer's news (Promotions and
Events)
2.12.4
Pages with image information and positioning of each model
4
A module showing new and used cars in stock at the dealer, grouped by trim level. Allows you to
A module containing vacancies for a dealership with the ability to
filter cars and equipment according to various parameters: technical characteristics (model,
6.2
equipment, color, gearbox, body, fuel type, engine size, drive, power, number of seats), full price,
send a resume.
monthly payment, availability of benefits, content ( cars have video content and 360 panoramas)
2.5
Module with basic information about configurations. Module
development required
5
A section of the site that contains the main online tools (sign up for service, maintenance
6.3
calculator, etc.) and information for car owners.
A module with comprehensive information about the configurations,
2.6 with the possibility of comparison, incl. only by differences. Module
development required
5.1
Section of the site with promotions for Jetour car owners
3
Section of the site that contains the main tools for buying a car, as
well as information for buyers
5.2 - 5.3
Sections of the site with permanent Jetour programs
3.1
Section of the site with a test drive registration form
5.4
Section of the site with a feedback form for complaints, questions and suggestions
7
Dealer information page
Section of the site with accessories and consumables with
the possibility of purchase
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** site structure is preliminary and changes are possible

12.

Most wonted requests from dealers
We have collected the main wishes for future websites
from our dealers, here are the main ones:
SEO editing
less demo information
block for each model
news feed
cars in stock
credit calculator
trade in
configurator
promotion update
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13.

CMS (Content Management System)
1.
2.
3.
4.
5.
Ability to create content and publish using the built-in text editor.
Availability of ready-made templates for various pages promotions, news, vacancies, text articles.
Availability of ready-made visual blocks (widgets) for creating
pages.
Setting up links on the site (transitions between sections and
external links).
Setting up the display of information on the site.
The Contractor must provide instructions for working with the site
management system, as well as provide additional training when
launching a dealer network.
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14.

Dealer manager personal account
1. Integration into an existing module
2. Work with the publication of a car warehouse, including indicating the statuses:
“availability”, “on the way”.
3. Working with applications (viewing and reporting), the application must display the
following parameters: VIN, make, model, equipment, buyer contact information, DC data,
UTM tags, entry point to the page, referer (link to the page from which the application was
sent ).
4. Work with the publication, creation and editing of pages with dealer content.
5. Reporting on KPIs set by the customer.
6. Working with employee access rights.
7. Possibility to add text, additional equipment block, photos. Make a minimum quality
limitation. The ability to adjust the price, but not lower than the established one.
8. The ability to book a car, the application is sent to the mail (it is possible to add several
recipients).
The contractor offers full functionality of the site, and additional integrations may be introduced
during the project.
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15.

Integration requirements
1. It is required to send applications from the website to the Autodealer CRM system in an agreed format via API.
The list of submitted applications will be agreed upon during the implementation of the project.
2. Data for calculating credit programs must be updated using integration with a newly created module.
3. Data for calculating the cost of a client’s car must be updated using integration with the system chosen by the
customer (Autohub (MaxPoster, Avito) or CM.Expert (Auto.ru)).
4. It is required to integrate the vehicle accounting system with the contractor's system to update vehicle
warehouses automatically.
5. It is required to integrate with the dealers' car accounting system to download additional information about cars
- photos and video content, dealer discounts.
6. It is necessary to have ready-made integrations with popular marketing providers in terms of call tracking
(CallTouch, CallKeeper, Callibri), online chats (CallTouch, Bachata), reposting / listing ads on classified sites
(Auto.ru, MaxPoster, CM.Expert, Avito, Drom) .
7. It is necessary to have ready-made integrations to make online payments/bookings with suppliers: Sberbank,
Alfabank, Otkritie Bank, Paykeeper, CloudPayments.
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16.

Requirements for the notification system
1. Notifications to the dealer about applications from the site should occur via e-mail, through the
Auto dealer CRM system (only for some applications) and through the contractor’s system for
working with applications.
2. Site users should receive notifications about sending an application by e-mail through the
contractor’s system.
3. Letters must be formatted in accordance with the Customer's standards.
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17.

Requirements for SEO tools for Platform websites
1. SEO parameters of each site page (Title, Description, Keywords);
2. Availability of micro-marking;
3. Availability and regular updating of sitemap.xml;
4. Possibility of placing counters to collect statistics;
5. Possibility of placing text blocks with SEO texts;
6. Ability to set up a redirect map (for a complete move of a dealer’s website from its own solution to
the Dealer Website Platform);
7. Possibility of self-hosting pages with unique content: news, special offers.
8. Ready-made templates for the dealer to quickly create frequently encountered sections of the site.
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18.

Analytics system requirements
It is necessary, using a specialized interface or reports in
pdf, pptx or xls format, sent by e-mail, to provide up-to-date data
on key indicators of the Dealer Site Platform in a structured form
with visualization. Data should be aggregated automatically, the
8.
interface or report should include:
1.
2.
3.
4.
5.
6.
7.
7.2 percentage of the presence of videos on car pages,
7.3 percentage of the presence of a unique text description
of the cars;
recommendations on which services allow the dealer to give
customers more opportunities to communicate and track
customer behavior statistics on the site in more detail.
dynamics of advertising and organic traffic on each dealer’s
website over the past six months and comparison of these Employees of the dealership center should be able to receive
indicators with the market median;
statistics only on the website of their dealership. Employees of
dynamics of conversion of traffic into requests over the past the Jetour brand representative office - on all DC sites connected
year;
to the Platform.
traffic distribution across channels;
It is necessary to be able to configure the receipt of various types
data on all types of requests (calls, chats, requests) over the
of reports on a schedule (time and date).
past six months;
hints about the quality of advertising campaigns (link to the
dealer’s website page, UTM tag, number of visits,
applications and failure rate);
data on the most and least viewed cars, cars added to
favorites and comparisons;
detailed information about the content on the site :
7.1 percentage of the presence of “live” photos,
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19.

Requirements for software and project implementation
1.
It is mandatory to register the software in the Software Register of the Ministry of Digital Development of the Russian
Federation.
2.
The use of certified/certified data centers for the location of the project’s IT infrastructure that meets the security requirements
for working with personal data (PD) and information systems for their processing and storage.
3.
Mandatory permission and inclusion in the register of operators for work and processing of personal data.
4.
Ensuring daily backup and database replication process between clusters.
5.
Using load balancing between servers.
6.
Monitoring network traffic and providing protection against DDOS attacks at OSI levels 3 and 7.
7.
Geodistributed layout of server equipment in independent data centers.
8.
Using a CDN (Content Distribution Network).
9.
Using an automatic software delivery process (code updates) on the production server.
10.
Using automated tests (frontend, backend): functional, non-functional, regression, content.
11.
Server administration and support 24/7.
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20.

Client software requirements
Designed interfaces must be displayed correctly on devices with
a width of :
using adaptive layout - minimum screen width from 320 px to
Opera 47 and above;
Mozilla Firefox v.55 and higher;
Yandex.Browser v.16 higher.
1024 px:
minimum screen width from 320 px to 768 px – for phones;
For earlier versions, you should display a message prompting
from 768 px to 1024 px – for tablets.
you to update your browser version. For mobile version (OS and
browser):
from 1024 px to 1400 px – full-size display (according to the
iOS 10+ (Safari, Chrome);
layouts). When the screen resolution is less than 1024 px,
Android 5+ (Chrome);
the layout will be adapted.
Windows Phone 10+ (Microsoft Edge, Chrome);
The site must be fully functionally viewable using browsers :
For web version :
Google Chrome v.60 and higher;
Internet Explorer v.11 and higher;
Safari (for OS X) v.10 and higher;
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21.

Personnel requirements
To maintain the dealership website and operate the web interface of the3.
content management system, personnel should not be required to have
any special technical skills, knowledge of technologies or software
products, with the exception of general skills in working with a personal4.
computer and a standard web browser.
the presence of a dedicated project team to support the
performance of the project, as well as its development;
support must be provided in accordance with the SLA; SLA terms
will be specified separately.
Requirements for filling information
Common content for all sites will be updated automatically in accordance Implementation schedule
with the source agreed with the customer. Unique content for each
1. Creation of a dealer website template with sections for which the
dealership website must be transferred by the contractor's employees
customer can provide content within 2 weeks or as agreed with the
during the launch process. After the launch, the dealer’s unique content
customer.
will be updated by dealership employees.
2.
Project support requirements
Launch of the Platform on a network of dealer sites within 1.5
months, taking into account the launch in waves.
To support the Dealer Site Platform project, it is necessary:
1.
availability of a dedicated employee from the Contractor for project
communications;
2.
availability of a dedicated dealer support team – 1 line;
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22.

Agency
requirements
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23.

Agency requirements
1. Experience working with automotive brands is required
2. Experience working with Chinese brands will be a plus.
3. English-speaking project managers
4. Dedicated project team
5. Clear distribution of tasks between each team member
6. Compliance with deadlines and agreements
7. Alignment with financial agreements
8. Strong time management skills
9. Ability to solve pressing problems and issues, find solutions
10. Key members of the project team on a permanent basis
11. Language of documents – English
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24.

Penalties
KPI implementation table
KPI performance level
Payment factor
95% < KPI < 100%
100%
90% < KPI < 94,9%
95%
85% < KPI < 89,9%
90%
80% < KPI < 84,9%
85%
75% < KPI < 79,9%
80%
70% < KPI < 74,9%
75%
KPI < 69,9%
Termination of an agreement
Based on the results of the tender, an evaluation table will be prepared, taking into account the quality of work performed,
compliance with deadlines and the level of communication.
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