Mobile application development

1.

Business concept
Mobile application development
Technological Entrepreneurship
Erasyl Gumarov SE-2202

2.

Presentation
Outline
Business Overview
Customer Base
Unique Selling Proposition
Business Model
Resources
Future Plans

3.

Business Overview
Our Core Purpose is to provide innovative, localized mobile application
development services that address specific digital needs in the Kazakhstan
market, with a focus on solving local problems through technology.
Industry is Information Technology (IT), specifically mobile app development and digital solutions
What we are going to offer its a custom mobile application development with a specialization in
creating apps tailored to Kazakhstan's unique market needs, initially focusing on:
Local service integration apps
Business efficiency solutions
Culturally-specific digital platforms

4.

Customer Base
Target Audience
Small to medium-sized Kazakh businesses
Local entrepreneurs
Startups looking to digitize their operations
Government departments seeking digital transformation
Educational institutions
Key Demographics
Age range: 25-45 years old
Tech-savvy professionals
Business owners in urban areas (Almaty, Astana, Shymkent)
Moderate to high-income brackets
Interested in technological innovation
Seeking localized digital solutions

5.

Unique
Selling
Proposition
Unique Market Position
Localized mobile app development that
understands Kazakhstan's specific cultural,
linguistic, and business context.
Standing Out from Competitors
Deep understanding of local market nuances
Bilingual development (Kazakh and Russian)
Culturally sensitive design
Affordable, flexible pricing for local businesses
Competitive Advantages
Local expertise
Quick adaptation to market needs
Personal, hands-on client approach
Cost-effective solutions compared to international
firms
Deep local network and understanding of regulatory
environment
Competitors
Global tech companies (limited local understanding)
Freelance developers with inconsistent quality
Specific competitors : Mozz.kz , Kulenkov Group, Ninen.kz

6.

Business Model
How do you plan to generate revenue for your business?
Maintenance and
support packages
Project-based mobile
app development
Hourly consulting rates
Potential revenue share for
successful app concepts

7.

Resources
Critical Resources
High-performance computers
Development software
licenses
Co-working space or small
office in a tech hub
Marketing and communication
tools
Skilled developers proficient
in multiple programming
languages
Local networking capabilities
Strategic Partnerships:
Local tech incubators
Kazakhstan Digital Academy
Regional chambers of
commerce
University computer science
departments
Potential government digital
transformation offices

8.

Future Plans
5-10 Year Vision
Establish as a leading boutique mobile app development firm in Kazakhstan
Expand team from 3-5 initial members to 15-20 developers
Develop proprietary products based on market research
Potentially expand to neighboring Central Asian markets
Expansion Plans
Create an in-house product development division
Develop a startup accelerator program
Expand service offerings to include AI and machine learning solutions
Potential international collaborations
Create training programs for young Kazakh developers

9.

Thanks for your attention!

10.

Reference List
Ospanova, B., Suleimen, Z., & Doszhanov, A. (2021). Digital economy development in
Kazakhstan: Challenges and opportunities. Journal of Asian Finance, Economics and
Business, 8(3), 451-459.
Sarkulova, Z., & Nurgabylov, M. (2022). Digitalization of Kazakhstan's economy. International
Scientific Journal, 1(1), 55-60.
Forbes Business Council. (2024, September 5). Digital transformation strategies for small
and medium enterprises. Forbes.
https://www.forbes.com/councils/forbesbusinesscouncil/2024/09/05/digitaltransformation-strategies-for-small-and-medium-enterprises/
Kurmanov, N., Tolysbayev, B., Aibossynova, D., & Parmanov, N. (2016). Innovative activity of
small and medium-sized enterprises in Kazakhstan and factors of its development.
Економічний часопис - ХХІ, 158(3-4(2)), 57–60. https://www.ceeol.com/search/articledetail?id=416903
Potapov, S. (2024, March 1). The digital future of Kazakhstan. Astana Hub.
https://astanahub.com/en/blog/tsifrovoe-budushchee-kazakhstana