Digital marketing. Strategy

1.

DIGITAL
MARKETING
STRATEGY
By Tuko.co.ke

Tuko Strengths
Our Strengths Aligned
with Linebet’s Marketing
Needs
❖
A diverse audience, particularly in the 18-45 age bracket,
Which aligns with the target demographic that are more likely
to embrace online betting platforms
❖
We are recognized for delivering high-quality, locally relevant
content that builds trust with our audience. Partnering with
Tuko will position Linebet on a credible platform,
strengthening brand trust and boosting consumer confidence.
❖
We offer engaging formats such as High CTR banners, indepth articles, and interactive advertising options, this will help
in driving active user engagement, in return this can translate
into higher engagement rates for your campaigns.

3.

Tuko Offers
Campaign Goals
The Main objective is to brand awareness while directing
traffic to the client landing page.
The display banners will be clickable and with a clear call
to action like “Learn More or Register’ directing users to
the landing page to get more information.

4.

09
ADVERTISING
OPTIONS
ADS SOLUTIONS

5.

ADS SOLUTIONS
BEST FOR
AWARENESS
INTEXT
СTR 0.3-0.4%
LEADERBOARD
СTR 0.3-0.4%
These formats help your brand to be top of
mind when people think about the category of
products or services you sell or offer.
Leaderboard – Located on the second
mobile screen, on homepage & Article pages.
Dimension - 300*250.
Catfish banner, pinned to the top of the
page. Located on homepage & Article pages
Dimension – 320*50
Catfish
Desktop option available– 728*90
СTR 0.1-0.4%

6.

Best for clicks 3D-Cube/Profit Button
High viewability and user engagement
formats Suitable for traffic campaigns
• Profit button is an additional layer on the top of
the content (Homepage & article pages), can be
dragged across the screen.
• Available on Mobile & Desktop
• Assistance banner designing (1-2 days needed)
• CTR 2.4% - 4%
• Other Rich media samples
https://corp.tuko.co.ke/rich-media
3D cube
Profit Button

7. Cost Plan - 1 Month

Format
CPM (USD)
CTR
Deliverable Impressions
Budget (USD)
Profit Button & 3D Cube
2.5
2.4% - 4%
800,000
2,000
Leaderboard/Catfish
1.39
0.1% -0.5%
719,424
1,000
Value Ad - 2 PR articles (content provided by client) Posted on the website, reshared on X & 24hrs
pinning on the website featured section
0
3,000
VAT Exclusive

Digital marketing. Strategy

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7. Cost Plan - 1 Month

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