Comparison of distribution and sales processes

1.

Comparison of distribution and sales processes
Dealer functionality
Attraction
Demonstration
Test drive
Offer
Agreement and payment
PDI
Issuance
Warranty and maintenance
Trade-in
The Atom Approach
Marketing
( B2B/B2C)
Brand Atom, Online, B2B, subscription
Car showroom
Atom Experience Points
Standard
Car sharing, own subscription
In the Demo
hall according to standards brand design
The digital path in
On-line,
Integrated approach in B2B
Dealer service station
SVH, STO Atom
Pick-up area
Experience points, concierge, temporary
storage warehouse
Dealer service station
Service partner's service station
At the dealer
From specialized partners
Legend:
Classic dealer functionality
Functionality of KAMA JSC
Functionality of partners of JSC

2.

ELECT RIC CA R.
SURROUNDED BY T HE BEST SERVICE
A comprehensive turnkey solution from top partners
SMART INSURANCE
The solution for those who value innovation. Special
conditions for the battery, protection against charging risks
and advantageous tariffs based on your driving data.
TELEMATICS AND IT SOLUTIONS COMPLEX
Unified platform for fleet management. Monitoring, FMS system,
analytics.
Atom ID Any A volume is your A volume. A cloud account will allow
you to transfer your settings to any electric vehicle A volume.
Telematics and IT
solutions
Smart Insurance
SERVICE CONTRACTS – SERVICES IN ONE AGREEMENT
A range of prepaid services for servicing your electric vehicles,
all bundled into a single, fixed-price contract.
SPECIAL PROGRAMS FOR SPARE PARTS AND ACCESSORIES
The program allows you to simplify and reduce the costs of
servicing Atom electric vehicles. Includes:
Discounts on maintenance and spare parts
Priority service
Guaranteed stock of spare parts
Personal manager
Special programs
for spare parts
and accessories
Service contracts
and registration
CHARGING SOLUTIONS
Charging with benefits through the application "I am Atom" ,
the possibility of purchasing electricity packages at favorable
rates from Atom partners .
Possibility of installing a charging station with a single control
system designed for simultaneous charging of 5 or more
electric vehicles .
REPLACEMENT CAR
Provision of a vehicle for the duration of repair work.
Ensur ing cont in uous mobilit y of your company 's employees.
ATOM MOBILE SERVICE
Mobile competence center providing support to ATOM owners:
On-site diagnostics and repairs in case of complex breakdowns.
Ability to charge or power equipment in the field.
FAST REGISTRATION OF A CAR FLEET FOR BUSINESS
The service includes inspection of vehicles by a traffic police
officer and subsequent registration with receipt of state
registration plates.
Replacement
car
Charging
solutions
ATOM mobile
service
Roadside Assistance
and Concierge Service
ROADSIDE ASSISTANCE AND CONCIERGE SERVICE
A comprehensive solution for emergency and everyday
assistance for electric vehicle owners, providing customers
with safety, convenience and time savings.

3.

SALES FUNNEL & FORECAST
1 580 192 New cars sales in Russia
31,604 EV cars sales
Russia Government resolution No.
1229. G-corporations may only
procure electric vehicles and
electric transport made in Russia
only .
Charging Infrastructure Subsidy Program:
Up to 60% of the cost of purchasing
domestically produced EV charging stations.
The Atom vehicle fully complies with the
requirements of Resolution No. 889 dated June
12, 2025, which mandates priority
procurement of EV.
Negotiations are underway with the largest
regions of Russia, supported by Rosatom, on
integrating the Atom into city ecosystems.
Months
to complete the plan
2025
Legislative government support
> 100,000 EV park
> 3000 companies
Sales plan B2B 11,000
Sales plan B2C 4 5 00
Sales plan B2G 500
> 15,000 Atom Production plan , units
« Hot deals » units
8 500
Delivery plan , units
5 050
12
4q 2025 – 3q 2026
2026

4.

SALES & AS : ACHIEVEMENTS
> 130 TCO Atom validated
~ 0.5 Mio per year positive
business effect
= Low RRP is not a key to
success
Sales Support – ready for
manual proceeding
Atom serviceability
confirmed by key fleet
customers
Flagship
service station is ready
Architecture brand
book is ready
25 Service Partners
agreements are signed
Outstanding warranty
terms 5Y / 200.000 km
Training agencies – 5
different tenders
ongoing
MVP After Sales
functionality
implemented into AS
Platform
Charging HUBs concept ,
BM and 5 memorandums
signed
RSA & GIBDD registration –
tender on the final stage
China supply chain ,
storage and ordering –
ready for manual
proceeding
AS spare parts block
implemented in ERP,
system setup in
production
Logistic – cloud
logistic end to end
process tested
End to end vehicle order
to VIN tested

5.

SALES & AS : ROADMAP TO SUCCESS
SALES
AFTERSALES
AUGMENDED
services
Sales Channels & Model Mix
Agreements with obligations
Pilots
Repair technology
Concierge
Service Manual
Service Contracts
Infrastructure and
partners
Courtesy Cars
F&I Competitive Products
Subscription Go-a-Life
Service Network
Qualification
Accessories Packages

6.

INTEREST CONVERSION
IN REAL ORDER ATOM
Test drives for the Minister of Industry and
Trade of the Russian Federation Anton
Alikhanov, Chairman of PAO Promsvyazbank
Petr Fradkov, General Director of PAO KAMAZ
Sergey Kogogin, General Director of
Wildberries Tatyana Kim.
>1,500,000,000 Views of news items
24 Press release
9 Large events (Innoprom, MIMS, etc.)
6 Test drives for the media and top
officials
105,000 pre-orders
2526 paid b2c pre-orders
7740 new b2c in line
9313 mailing list
base
Leads
1H 2025
Atom at the North Pole
Test drive from Le Mans
winning driver ,
Alexey Basov
2026

7.

EVOLUTION OF MARKETING
The emergence of two new centers of
expertise:
strategy and brand management
SMO
Strategy
Brand
Operations
PR
ART
Digital
Center expertise
What will
• Regular initiation of special projects, including with ambassadors
change:
• Clear Marketing Plan for B2C Launch
• Expanding the communications plan to a wider audience