New Year Promotions Russia UK

1.

Special New Year Promotions
Russia and the United Kingdom
Unique Holiday Marketing Campaigns

2.

Russia: New Year Gift Fair
Moscow hosts the largest holiday gift fair in Russia featuring handmade artisan products,
themed cultural zones, workshops, and community celebration rather than aggressive
discounting.

3.

Russia: Made in Moscow Winter Collections
Local Moscow designers showcase exclusive limited-edition winter collections through
fashion shows and specially decorated retail spaces supporting local economy and emerging
brands.

4.

Russia: Dodo Pizza "Pay It Forward"
Dodo Pizza's campaign allowed customers to anonymously gift drinks, desserts, or pizzas to
unknown future buyers, creating chains of spontaneous goodwill and viral social media
engagement.

5.

Russia: Sweepstakes & Fun Activities
Cafes and shops organize holiday giveaways, design contests, free treats, and Instagramworthy photo booths emphasizing entertainment value and community engagement over price
discounts.

6.

Russia: Decoration Swap Initiative
Venues organize eco-friendly decoration swap events and master classes for creating
handmade ornaments from recycled materials, promoting sustainability and community
building over consumption.

7.

UK: Cadbury Secret Santa Service
Cadbury's innovative campaign used QR codes on posters to enable customers to
anonymously send free chocolates as surprise gifts, creating viral social media buzz and
connecting digital technology with traditional generosity.

8.

UK: John Lewis #EltonJohnLewis
John Lewis changed store signs to "John" and used #EltonJohnLewis hashtag with celebrity
collaboration, turning staff into brand ambassadors and generating viral social media
engagement beyond traditional advertising.

9.

UK: Coca-Cola AI Christmas Campaign
Coca-Cola created the first-ever Christmas advertisement produced entirely with artificial
intelligence, featuring the iconic truck parade with enhanced effects and integrated charitable
community support.

10.

Comparison: Russia vs UK Strategies
Russian promotions emphasize community, craftsmanship, and spontaneous kindness while
British campaigns prioritize innovation and celebrity partnerships, yet both create lasting
brand loyalty through unique emotional experiences over price reductions.