Uniqlo

1.

UNIQLO
MAYOROVA,CHELIADINA,USHENINA,SHAPILSK
AYA

2.

ABOUT BRAND
JAPANESE. INNOVATIVE.MINIMALISTIC.
1948
HIROSHIMA

3.

TARGET AUDIENCE
“MADE FOR ALL”
UNIQLO TAKES THIRD
PLACE, JUST BELOW
SPAIN’S ZARA AND
SWEDEN’S H&M.

4.

Marketing strategies
Key elements of Uniqlo
Marketing:
LifeWear Philosophy
Innovative technologies
Quality and durability
Price availability
Media & PR
Adaptability and resilience

5.

Uniqlo: Green technology
Social Responsibility
* Global company and organisation focused on
inclusion and diversity
* Actively recruits people with disabilities since 2001
* Clear roles and responsibilities for every employee
* Member of the Valuable 500 initiative
Sustainability & Innovation
* Innovative technologies to avoid environmental harm
* BlueCycle reduces water use by up to 99%
* DRY-EX fabric: up to 75% recycled plastic
* Re.Uniqlo: clothing made from used items (100%
recycled down)
* Cooperation with Better Cotton Initiative, full
transition by 2025

6.

Why Did Uniqlo Begin Implementing Green
Technologies and Transitioning to the LifeWear
Business Model?

7.

1) Changing Consumer Demand and Regulatory
Requirements
2) Mitigating Climate Risks and Resource Scarcity
3) Competition

8.

WHAT RESULTS HAVE BEEN ACHIEVED
THROUGH THE IMPLEMENTATION OF GREEN
TECHNOLOGIES?

9.

1) Environmental Impact
2) Reputation
3) Financial Results

10.

THANK YOU
FOR YOUR
ATTENTION!