burger king uuuhh

1. Burger king

HISTORY AND MARKETING PLOYS

2. The company's history began in 1954 with the Insta-Burger King restaurant chain in Jacksonville, Florida

The company's
history began in
1954 with the InstaBurger King
restaurant chain in
Jacksonville,
Florida

3. James McLamore and David Edgerton are the founders of the American company Burger King Corporation.

4. Burger King remains the second most popular fast-food restaurant in the country.

*after McDonalds
there are a lot of visitors there and it is quite popular

5. marketing tricks

BURGER KING USES FAST MUSIC
IN RESTAURANTS AND
UNCOMFORTABLE PLASTIC
CHAIRS TO MAKE PEOPLE EAT
QUICKLY AND MAKE ROOM.
Almost all fast food restaurants do this

6. Provocative slogans. For example, in 2016, Burger King released a provocative banner with the phrase "Don't get edgy" (later

“
SLOGANS
Provocative slogans. For example, in 2016,
Burger King released a provocative banner
with the phrase "Don't get edgy" (later
changed to "Spicy!").
Bold slogans attract attention, evoke emotion, and
create a memorable brand image.
”

7. Advertising

An emphasis on honesty. For example,
a campaign promoting the fact that its
products are free of artificial
preservatives: instead of pictureperfect food photos, the brand used
images of moldy hamburgers to
demonstrate that the product is truly
natural and does not spoil over time.
.

8. Promotions

The "Whopper Detour" campaign Customers were
offered a Whopper for one cent by downloading the
Burger King app when visiting McDonald's, and then
leaving the restaurant
Campaign timed to International Harry Potter Day.
The brand created a carousel of posts with Harry
Potter characters ordering, inviting followers to
choose whose tastes in the Burger King menu most
closely match their preferences.

9. Burger king vs McDonald”s

BURGER KING COMPETED WITH MCDONALD'S WITH PROVOCATIVE
ADVERTISING AND STRATEGIES AIMED AT STANDING OUT IN THE FAST FOOD
MARKET.

10. The history of Burger King shows how a well-designed promotion program has influenced the entire fast-food industry in the

The history of Burger King shows how a welldesigned promotion program has influenced
the entire fast-food industry in the country.
IM LAZY FOR MORE SLIDES…