3rd Lesson_Product life cycle

1. PRODUCT LIFE CYCLE

Teacher: Yerlan Iskanderov

2. LESSON OBJECTIVES

To understand the concept of the product life
cycle and its stages;
To analyze different products and determine
which stage of the life cycle they are currently in.
To evaluate business strategies used to extend a
product’s life cycle and maintain market
relevance.

3. WARM UP

Can you think of a product (service) that was
really popular but is no longer used today?
Why these products (services) are not longer
used today?
What would you suggest to the company
which produces these goods (services)?

4. TEXT ACTIVITY

Instructions.
Read the passage carefully – The text explains the
concept of the Product Life Cycle and its four stages.
Identify the missing words – Each blank is numbered
corresponding to key concepts related to the PLC.
Use the word bank – A list of words is provided. Select the
most appropriate word for each blank.
Write your answers – Fill in the blanks with the correct
words to complete the text meaningfully.
Review your answers – After completing the activity,
double-check your responses to ensure they make sense in the
context of the passage.

5. GRAPH

6. IN WHAT STAGE…

How does Coca cola stay in that stage?
Why is Postbox in decline?

7. PRODUCT LIFE CYCLE MARKETING STRATEGIES

Students are divided into four groups:
1. Introduction Stage Marketing Strategies;
2. Growth Stage Marketing Strategies;
3. Maturity Stage Marketing Strategies;
4. Decline Stage Marketing Strategies.
Each group will discuss and identify key marketing strategies for
their assigned stage by taking into account such factors:
• Target audience;
• Advertising methods;
• Sales promotions;
• Distribution channels.
Then present your findings.

8. REFLECTION

• What are the four stages of the product life
cycle?
• Why is the growth stage important for
companies?
• How can a company extend a product’s life
cycle?