Virtual reality headset PlayStation VR

1.

Yarkova Anastasia
FEM-3, 3 gr.
Virtual reality
headset
PlayStation VR

2.

• Products feautures
• Marketing Mix
• Main competitors,
market share

3.

What is it?
• A virtual reality
headset;
• Was designed to
be fully functional
with the PlayStation 4
home video game
console;
•Works with either
the standard
DualShock 4
controller or the
PlayStation Move
controllers.

4.

• 5.7” OLED screen
USPs
• 360 degree vision
• 120 frames per
second
• 3D audio
• Built in mic

5. Marketing mix

Price
Premium
segment
399 $/ 31
999 ₽

6.

Marketing mix
Distribution
• Customers from 18 to 25
• Online Shop
www.playstation.com
• Specialized
electronic stores

7.

Marketing mix
Promotional tools
• Game Exhibitions
• Game Magazines
• Internet

8.

Market share
• Playstation VR
• Ocultus Rift
• HTC Vive

9.

Russian
market
prospe
cts
• Was sold
over 175,000
units on the
Russian market
• The sales of the
VR was far
beyond
expectations