Berseneva, Prokofeva, IF24-4

1.

PATAGONIA
Corporate Social
Responsibility
How purpose, product design and responsibility shape the
the brand
ENGLISH PRESENTATION
Name: Maria Prokofeva,
Anastasiia Bersenava
Group: IF24-4
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2.

PATAGONIA × CSR

3.

COMPANY SNAPSHOT
About Patagonia
American outdoor clothing company
Founded in 1973 by Yvon Chouinard
Known for environmental and social responsibility
CSR is part of its business strategy
Sources: Patagonia company history; Patagonia 2025 Impact Report.
PATAGONIA × CSR
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4.

CORE IDEA
What CSR Means for Patagonia
CSR is not a side project — it affects how Patagonia designs products, works with suppliers and talks to customers.
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PATAGONIA × CSR
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ENVIRONMENT
PRODUCT
PEOPLE
CONSUMPTION
Environmental
protection
S usPMinMNle
producPion
Fair working conditions
Responsible
consumption
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5.

GIVING & ACTIVISM
Environmental Protection
1%
$240M
824
of sales donated to grassroots environmental
environmental nonprofits since 1985
total environmental grants since the company’s
company’s founding
nonprofits received grants or in-kind support in
FY2025
1% forPOe PlMneP
Patagonia co-founded the nonprofit initiative in 2002, helping make environmental
environmental giving part of the business model.
Source: Patagonia 2025 Impact Report; Patagonia — 1% for the Planet.
PATAGONIA × CSR
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6.

DESIGN FOR LONGEVITY
Sustainable Products
The idea is simple:
mMke NePPerPOings —Mnd keep
POem in uselonger.
01
02
03
04
Durable
Repairable
R esponsiNle
Long-term
Built to last
Designed to be fixed
More recycled & preferred materials
materials
Less dependence on fast fashion
Source: Patagonia 2025 Impact Report; B Lab Patagonia profile.
PATAGONIA × CSR
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7.

REPAIR > REPLACE
Worn Wear Program
Repair instead of replacing
174,799
Reuse of old Patagonia clothes
products repaired across the
globe in FY2025
Reduces waste
Encourages responsible consumption
KEEP YOUR GEAR IN PLAY
Worn Wear turns product life extension into part of the customer experience.
experience.
Source: Patagonia 2025 Impact Report — 174,799 repairs in FY2025.
PATAGONIA × CSR
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8.

FAIR TRADE
Responsibility Toward Workers
Cooperation with Fair Trade USA
90%+
of the product line
More than 90% of the product line is made in Fair Trade
Certified factories
More than 90,000 workers have benefited
Patagonia pays an extra premium on Fair Trade products
90,000+
workers supported
Source: Patagonia Fair Trade Certified page / Social Responsibility.
PATAGONIA × CSR
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9.

INDEPENDENT ASSESSMENT
B Corporation Certification
Certified since December 2011
B
166
B Impact Score
B Lab evaluates the company across multiple impact areas:
Environment
Workers
Community
Governance
Customers
Source: B Lab — Patagonia Certified B Corporation profile (overall score: 166.0).
PATAGONIA × CSR
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10.

CHANGED IN 2022
A Unique Ownership Structure
Patagonia remains a for-profit company, but ownership was redesigned to protect its purpose.
PATAGONIA
Patagonia Purpose Trust
Holdfast Collective
Owns all voting stock
Protects mission and values
Owns all nonvoting stock
Receives excess profits for environmental work
Source: Patagonia — “Earth Is Now Our Only Shareholder” (September 2022).
PATAGONIA × CSR
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11.

BUSINESS VALUE
How CSR Helped Patagonia Succeed
CSR supports the brand in ways that are difficult for competitors to copy.
01
SProng NrMndidenPiPy
02
Customer trust & loyalty
03
Differentiation
04
Positive reputation
05
I ong-Perm sPrMPegy
PURPOSE → TRUST → VALUE
PATAGONIA × CSR
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12.

CSR IS A PROCESS
Challenges and Limitations
182,646
metric tons of CO₂e
in FY2025
~ 85%
of products had no end-of-life solution in
FY2025
Clothing production still affects the environment
CO₂ emissions remain significant
Not all products have an end-of-life solution
CSR requires continuous improvement
Source: Patagonia 2025 Impact Report — emissions and end-of-life figures.
PATAGONIA × CSR
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13.

MAIN TAKEAWAY
Conclusion
Patagonia integrates CSR into the entire business — not only into communication.
communication.
01
02
03
04
Environmental
protection
Fair working
conditions
Sustainable
consumption
Values matched
by actions
CSR becomes strongest when it is visible in products, operations and long-term decisions.
PATAGONIA × CSR
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14.

DISCUSSION
Q uesPionsforPOe A udience
1
Are customers willing to pay more for socially responsible products?
2
Should companies be responsible for problems caused by their suppliers?
3
Can CSR influence your choice of a brand?
4
Is encouraging customers to repair old products a good business strategy?
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Should other companies —ollow Patagonia’s example?
THANK YOU
PATAGONIA × CSR
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