G Gate Media – New Content Franchises

1.

G GATE MEDIA · PRODUCT PITCH · OCTOBER 2026
Gatecrashers
& Gatekeepers
Two signature content franchises: a monthly award for the most
innovative startup, and a quarterly power ranking of the companies
dominating iGaming.

2.

THE OPPORTUNITY
Why signature franchises
01
02
03
Recurring
Authority
Revenue
A fixed monthly and quarterly
Naming who is rising and who
Each franchise creates
cadence gives readers a
is dominating positions G
sponsorable inventory, event
reason to return and gives
Gate as the outlet that sees
moments and new partner
sales a calendar to sell
the whole industry.
relationships.
against.

3.

IDEA 1
Gatecrasher
of the Month
A monthly award for the most innovative startup in iGaming, and
a content engine built around it.

4.

IDEA 1 · NAMING
Name options
Name
Why it works
Gatecrasher of the Month
Built on the G Gate brand; startups crashing the gate of an established industry.
(recommended)
Pairs with the Gatekeepers ranking.
NextGate Award
Brand-led and future-facing; clean for a logo, badge and trophy.
The Spark
Short and energetic; doubles as a column and podcast name.
Innovator of the Month
Self-explanatory and search-friendly, but generic and hard to own.

5.

IDEA 1 · HOW IT WORKS
One winner, every month
WEEKS 1–2
WEEK 3
WEEK 4
NEXT MONTH
Scout
Shortlist
Crown
Amplify
Track launches, funding
Five finalists scored by
Winner announced with a
Interview, podcast and
rounds, event pitches
an editorial jury on
feature article and a
social cuts keep the
and open nominations.
published criteria.
branded badge.
winner in the feed.
JUDGING
Novelty 30% · Market impact 25% · Traction 25% · Team & execution 20%

6.

IDEA 1 · CONTENT ENGINE
One award, a month of content
Winner announcement
Founder interview
Podcast episode
Feature article on the product and
Long-form Q&A with the team
Monthly episode with the winner
why it won.
behind it.
and finalists.
Shortlist roundup
Social & newsletter
Gatecrasher of the Year
All five finalists profiled: five more
Clips, quote cards and a monthly
12 winners, one finale, staged at a
stories.
newsletter slot.
major summit.

7.

IDEA 1 · WHAT IT SIGNALS
Every month, G Gate goes on record about
which new product will change the
industry, before anyone else does.
On the forefront
Discovery pipeline
Founder goodwill
Proof that we track every development,
Today's finalists are tomorrow's
Startups share their win, carrying our
not just headlines.
advertisers and partners.
brand with them.

8.

IDEA 1 · SALES EDGE
Commercial model
Paid nomination packages
Startups buy a guaranteed review and a showcase profile.
Category sponsor
"Presented by" rights for an investor, accelerator or supplier.
Guardrail: keep it credible
Paid entries buy consideration, never the win.
An editorial jury picks winners against published
Podcast & newsletter slots
Ad inventory around the most-read monthly content.
Year-end finale
Event partnership and ticketed or hosted ceremony.
criteria, and sponsored profiles are labelled.
If the award looks bought, both the content and
the sales value collapse.

9.

IDEA 2
The Gatekeepers
Index
A quarterly power ranking of the companies dominating iGaming,
and why they dominate.

10.

IDEA 2 · THE LANDSCAPE
Where we fit
THE BENCHMARK TODAY
OUR ANGLE
EGR Power 50
The Gatekeepers Index
• Annual, published each November
• Quarterly, so it moves with the news
• B2C operators only
• Two leagues: operators and suppliers
• Scores reach, strategy, influence and financials, with
• Transparent, published scoring
BDO
Source: egr.global (EGR Power 50 overview, 2025–2026)
• Editorial "why they dominate" analysis

11.

IDEA 2 · SCORING
Power ranking criteria (100 points)
Criterion
Weight What we measure
Financial scale
25 Revenue or GGR and EBITDA, trailing 12 months
Growth momentum
20 Year-on-year revenue growth, new market launches
Regulated footprint
20 Licensed jurisdictions, tier-1 markets weighted higher
Market share & brand
15 Share in key markets, brand reach and web traffic
Product & innovation
10 Proprietary tech, notable launches, partnerships
Strategic influence
10 M&A, leadership moves, impact on the industry
Compliance modifier
up to −10 Deductions for major fines or licence sanctions

12.

IDEA 2 · METHODOLOGY
How we build it
Sources
Two leagues
Annual reports and filings, regulator data, and data
Top 25 operators (B2C) and top 25 suppliers (B2B),
packs submitted by private companies.
each scored on the same framework.
Scoring
Cadence
Each criterion normalised to 0–10, then weighted.
Quarterly updates with risers and fallers, plus one
An editorial panel writes the commentary.
annual flagship edition.

13.

IDEA 2 · CONTENT & REVENUE
What the index produces
Content
Revenue
• The ranking page with risers and fallers
• Index sponsor ("powered by")
• "Why they dominate" profiles of the top 10
• Paid annual data report
• Quarterly movers article and podcast
• Badge licensing for ranked companies
• CEO interviews with ranked companies
• Launch event or panel at a summit

14.

LAUNCH
A 90-day launch plan
MONTH 1
MONTH 2
MONTH 3
Set up
First award
First index
• Lock names and branding
• Crown the first Gatecrasher
• Publish the first Gatekeepers
• Appoint the jury
• Publish interview and podcast
• Finalise ranking criteria
• Collect ranking data
• Second Gatecrasher winner
• Open startup nominations
• Pitch sponsors
• Sell sponsor packages
Index

15.

NEXT STEPS
Decisions we need
1
Approve the names: Gatecrasher of the Month and The Gatekeepers Index
2
Confirm the jury and ranking panel: [names]
3
Set the launch budget: [€__] and content owner: [name]
4
Agree pricing for nomination and sponsor packages: [€__]