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Barbie image
1. image
Nikitina E.Nosova E.
2. Image
general impression that aperson or an organization gives
to the public
Personal
Corporate
International
Public perception
3. Barbie’s story
1950s – appearance in the USA1964 – Mattel bought out a right for a dall
1st Barbie
4. Task: “to change the image”
Barbiebeautiful
rich
beauty icon
successful
careless
silly
dream of every girl
Barbie
beautiful
rich
successful
hardworking
intelligent
affordable
sporty
smart
5. Problem: “Body proportions”
SolutionMake several popularscientific projects:
- TV show
- Magazine articles
- Radio program
revealing nonexistence of
an alive person with
Barbie’s proportions
Good for play, not good for life
6.
7. Problem: “Body proportions”
SolutionAttraction of teenager models in advertisements
8.
9. Problem: “Body proportions”
SolutionYounger sister with normal
proportions
10. Problem: “Body proportions”
SolutionBarbie is sporty
Barbie is hardworking
And her sister too!
+ Launching a TV sport program
11. Problem: «Barbie is the symbol of prosperity»
Barbie isfilthy rich
Barbieis
pricy
12. Problem: «Barbie is filthy rich»
• The idea contradicts the official image.Solution
Barbie should be:
hard-working
ambitious
self-made
Good luck?
Hard work!
13. Problem: «Barbie is filthy rich»
Barbieis an exampleto follow, not a reason
to envy!
14. Problem: «Barbie is pricy»
15. Problem: «Barbie is silly»
Barbieis smart
16. Problem: «Barbie is too feminine» - 1st solution
Barbie is for genderequality
17. Problem: «Barbie is too feminine» - 2nd solution
You can be as beautiful as a Barbie!Kids’ cosmetics
Do sport with
Barbie – TV show
Real model