Study Programmes

1. ISMA web site www.isma.org(am; com)

Study Programmes
ISMA Marketing &
Sales Specialisation
Arm/ru/en
About ISMA
Admission
Academic team
International
Search____
Contacts
Intranet
Insights/
ISMA blog
Methodology
Academic staff
Admission requirements
Content and structure:
Further education and job opportunities
Internship
Examination and tests
Tuition fees and scolarships
Study programmes brochure.pdf
Accreditations
Contacts/map
Fb/instagram/twitter/linkedin

2.

Arm/ru/en
Search____
Study Programmes
ISMA Marketing &
Sales Specialisation
Methodology
Methodology
Academic staff
Admission requirements
Content and structure
Further education and job opportunities
Internship
Examination and tests
Tuition fees and scolarships
The purpose of the program is to qualify the
students to implement the academic knowledge in
practice in order to strengthen and develop
companies’ trade and sales promotion nationally as
well as internationally.
• Home assignments are individualized, and
address the current business challenges
• Interactive lectures
• Group work on foreign and Armenian
companies’ case studies
• Business simulations
• Etc
Dasyntacneri karg u grafik
Accreditations
Contacts/map
Fb/instagram/twitter/linkedin

3.

Insights/
ISMA blog
Arm/ru/en
About ISMA
Study Programmes
Accreditations
Contacts/map
Academic team
Admission
Search____
Contacts
Intranet
International
Fb/instagram/twitter/linkedin

4.

Study programmes brochure.pdf
Example:
ISMA Sales & Marketing
Specialisation
or
AP(Academic Proffesional)
Degree in International
Sales & Marketing
Digital Marketing
Proactive and Reactive selling
Marketing Management
Multimedia Design
Accounting Program: 1C
SPECIALISATIONS/Subjects
Digital Marketing
• SMM
• SEO
• SEM
• E-mail marketing
Proactive and Reactive selling
• Հեռախոսային վաճառքներ
• Գործարար բանակցություններ
Advantages of Specialisation
Speakers/Experts:
Target audience:
Methodology: theory & practic
Goal of the programme:
Start Date-End Date:
Duration:
Classes:
Language of tuition:
Tuition fee:
Certificate:
Վաճառող կոնտենտ
Mailing(business writing)
• Սպասարկման ժամանակակից ստանդարտներ
• CRM
Marketing Management
• Marketing Management
Նեյրոմարքեթինգը վաճառքի գործընթացում
Գովազդ և PR
Merchendising
Time management
Multimedia Design
Graphik design (Photoshop, Corel draw)
Accounting Program: 1C
*Cross-modular courses:

5.

Naxord slide-I modulner@ hatuk en dzevavaorva&:
Arajarkum em nmanatip dasacucak- calendar nerarel, mer tarberakov 4 amis:
kverjana sales modul@ kskven sales qnnutyunner@. Daserin zugaher amen das@ntaci (orinak SMM) avartin kgnan
praktika kazmakerputyunner(shabatva myus orerin).
Isk moduli avartin khandznen moduli qnnutyunner@: teoria(2 bal)+praktik(8bal)
Total 20 bal: 10 bal Sales, 10 bal marketing.
Orinak: Sales-teoria- test, praktik- vacharqi bazai tramadrum ev vacharq irakanacnelu arajadranq l(sahmanva&
jamanakahatva&um). Baleri qanaki chapov tal artonutyunner: zexch, ususcum artasahmnum ev ayln.
Marketing:Teoria-test, practic –case arajadranq(vortex kirareli en bolor ancac giteliqner@)
Tarberak@ hastatelu depqum kdzevavorvi (Examination and tests) bajni content@

6.

Example:
Study programmes brochure.pdf
ISMA Sales & Marketing
Specialisation
Programme ISMA: The programme develops knowledge and
comprehension of business practice, applied theory as well as methods
used for sales and marketing within an international business perspective.
The programme emphasizes on B2B, B2C sales and marketing on the
online/offline platform . The core subjects are: digital marketing, proactive
and reactive selling, marketing, management, multimedia design,
accounting program: 1C
Goal of the programme:
You’ll get the skills to be able to independently analyse, assess and reflect
on issues and carry out practice-orientated and complex tasks within the
fields of sales and marketing. Graduates most often will be employed in the
advertising-, marketing-, media-, CRC-,SMM-, SEO-, and shipping industry
as sales-, and marketing coordinator, marketing assistant or sales trainee.
Target auditory:
Certificate:
Start-End date of the program:
Advantages of Specialisation
Speakers/Experts:
Target audience:
Methodology: theory & practic
Goal of the programme:
Start Date-End Date:
Duration:
Classes:
Language of tuition:
Tuition fee:
Certificate:

7. ISMA web site www.isma.org(am; com)

Arm/ru/en
About ISMA
Study Programmes
Admission
Academic team
International
Search____
Contacts
Intranet
Insights/
ISMA blog
Admission terms/conditions
Application process is open to persons bachelor’s degree
Applications are assessed based on the following criteria:
Average grade from qualifying exam
Motivated application letter
Grade(s) in English on level B or similar
Computer literacy in MS Office
News
Accreditations
Contacts/map
Fb/instagram/twitter/linkedin

8.

Arm/ru/en
About ISMA
Study Programmes
Admission
Academic team
International
Search____
Contacts
Intranet
Insights/
ISMA blog
Dep. Executive persons’ contacts
Secretariate
IT Department
Study and Career Guidance - International matters
Student counselling and internship services
The admission office
Accounting department
Media and press contact
Accreditations
Contacts/map
Fb/instagram/twitter/linkedin

9.

About ISMA
Study Programmes
Admission
Arm/ru/en
Search____
Academic team
Contacts
International
Intranet
Insights/
ISMA blog
International partners
Going abroad
Internship abroad
Study period abroad
Teacher and staff exchange
Possibilities after graduation
For companies
Academic calendars
European framework and diploma supplement
Sa aveli shat hamagor&akcox koxmina
verabervum
Accreditations
Contacts/map
Fb/instagram/twitter/linkedin

10.

Arm/ru/en
About ISMA
Study Programmes
Admission
Academic team
International
Search____
Contacts
Intranet
Insights/
ISMA blog
• Обеспечение связи между
одногруппниками и преподавателями,
• Осведомлённость событий и новостей,
• Доступ к внутренним библиотекам школы
Accreditations
Contacts/map
Fb/instagram/twitter/linkedin

11.

Partner koxmin hnaravor arajarkner
Site: International mas
Lavaguyn usanoxneric mi qanisin anvchar kam me& zexcherov usucum irenc hamalsaranum
Nerarum PR & Promotion campaign-um
Arajarkum em distance education term-er qnnarkel(hetagayum)Webinar-I tarberak
……..
……..

12.

Structure example is based on:
https://www.cphbusiness.dk/english
http://school.skolkovo.ru/ru/
http://www.baaa.dk/
Content-@ petq e lcvi hamadzayn mer &ragri