Starbucks coffee company

1.

Starbucks
Coffee Company
Prepared
Prepared::
Sidorova
SidorovaMarina
Marina

2.

Presentation Overview
History of the company
Structure of the company
Financial analysis of the company

3. HISTORY

4. Starbucks name

MOBY DICK

5. Key People

Howard Schultz
Chairman
President
Chief Executive Officer
Troy Alstead
Chief Financial Officer and Group President, Global Business Services
Adam Brotman
Executive Vice President, Chief Digital Officer
Curtis Garner
Executive Vice President, Chief Information Officer
Sharon Garner
Executive Vice President, Global Chief Marketing Officer
Arthur Rubinfeld
Chief Creative, Officer, President, Global Innovation And
Matthew Ryan
Executive Vice President, Global Chief Strategy Officer

6. Howard Schultz – ceo of Starbucks

1985: Started his own
coffeehouse: Il Giornale Coffee
1987: purchased Starbucks
Coffee (6 stores)
Renamed Il Giornale Coffee
with the Starbucks name
Expended aggressively first
across the United States and
then around the world

7. Product Innovation

8. Merchandise

Tumblers
Drinks
NonCoffee
Food
Sandwich
Cappuccino
Muffins
Mugs
Blends
Coffee
Makers
Frappussino
Espresso
Pastry/ Cakes
Cookies

9. Customers Starbucks

18-45 year olds
Youngsters who want to
gather with their friends
Office workers and students
who need to catch up with
their work
Those who feel that drinking
coffee is "cool"
People who are adventurous,
willing to try new things

10. Work Ethics

Starbucks believes that
conducting business
ethically and striving to do
the right thing are vital to
the success of the company.

11. Main competitors

McDonalds
Dunkin
Donuts
Second Cup
New World
Coffee
Caribou Coffee

12. Global Economic Crisis and Starbucks?

NEW YORK (AP) — Starbucks Corp. managed to sell
pricey lattes and wrangle its way out of the Great
Recession stronger than ever. Now the coffee chain
is again being pressured by the volatile global
economy.

13. Income and expenses

14. SWOT analysis

-Global recognition
-Quality products
-Profitable organisation
-Strong financial foundation
-Visionary leader
Launching new products
Skilled Labour market
More tourist attraction
Use of social media network
High price
Importing roasted coffee
Known only for coffee
Cultural & Political issues
Real State cost and laws in Sri Lanka
Economic down turns
Health cautious customers

15. STARBUCKS - Mission

In the beginning: “ Establish
Starbucks as the premier
purveyor of the finest coffee in
the world while maintaining
our uncompromising
principles while we grow”.
Now: “ To inspire and nurture
the human spirit - One person,
One cup, and One
Neighborhood at a time”.

16. Success Formula

Motivated employees and
superior customer service
is the key success factor of
Starbucks.
Starbucks focuses on
recruiting and developing
right people.
Attractive compensation
policies.

17. Product Diversification

18. Companies Revenue

19. Starbucks Stocks

12000
10,00%
9,00%
10000
8,00%
7,00%
8000
6,00%
6000
5,00%
4,00%
4000
3,00%
2,00%
2000
1,00%
0
0,00%
Revenue
Net Income
Net Margin