Key leathers and checks

1.

KEY LEATHERS AND CHECKS

2.

LEATHERS
ANIMAL
TANNING
GRAIN
Calf
(young bull)
Mineral, in
Spain
Full grain
with subtle
embossing
FINISH
WHAT TO SAY
CARE
“A unique, full grain leather with
subtle embossing, durable and
great for everyday.”
Use a lightly damp
cloth, then buff with a
soft lint free cloth.
“Our most elevated leather to date
with highest quality of calfskin.
Exclusive to Burberry, it is inspired
by the distinctive twill finish of
Cotton Gabardine, the fabric used
for our signature Trench coats.”
Use a soft bristle brush
to remove any dirt in
the twill pattern. Use a
damp cloth, then buff
with a soft lint free
cloth.
“Durable yet resistant, the supple
leather is resistant while remaining
soft and elegant. The semi-aniline
dye creates a natural, shiny effect.”
Use a lightly damp
cloth, then buff with a
soft lint free cloth.
“A durable leather with an
extremely soft touch and a supple
feel.”
Use a soft bristle brush
to remove any dirt in
the embossed pattern.
Use a damp cloth, then
buff with a soft dry lint
free cloth.
Derby leather
Full grain
with
embossed
twill pattern
Semi Aniline
Trench leather
Calf
Mineral, in
Italy
Full grain
Supple leather
Printed grain
Soft leather (BLE)
Semi Aniline

3.

LEATHERS
ANIMAL
TANNING
GRAIN
FINISH
WHAT TO SAY
CARE
“Bridle leathers take on marks and
evolve over time, acquiring a
natural and organic look which is
part of the beauty of the product.”
Bridle leather (Bridle)
Full grain
Aniline
“The slight layer of wax on the
leather creates this elegant silky
touch. The leather ages and
evolves with time to look natural
and authentic.”
Vegetable,
in Italy
Bridle leather (Satchel)
Remove any dirt with a
soft bristle brush and
buff with soft dry lint
free cloth.
Calf
Embossed Bridle leather
“A luxurious leather with a very
recognisable appearance: printed
and embossed for a fashion effect.”
Semi Aniline
“A luxurious leather with a printed
grain that makes the leather
resistant to stains and scratches –
perfect for everyday.”
Printed grain
Mineral, in
Italy
Soft Grain
Tumbled for
softness
Use a soft bristle brush
to remove any dirt in
the embossed pattern.
Use a damp cloth, then
buff with a soft dry lint
free cloth.

4.

LEATHERS
ANIMAL
TANNING
Mineral, in
England
GRAIN
FINISH
WHAT TO SAY
CARE
N/A
Brushed and
buffed
“A delicate leather with deep rich
colours and unbeatably soft, tanned
by an English tannery in Sheffield.”
Brush with a stiff bristle
brush following the
direction of the nap. If
wet leave to dry
naturally before
brushing.
Printed grain
Semi Aniline
“A durable and structured leather
with a glossy surface that ages well
and resists scratches.”
Use a lightly damp
cloth, then buff with a
soft lint free cloth.
Embossed
Coated
leather
“The coated leather is very durable
and uniform, whilst being resistant
to water and can be wiped clean
easily.”
Remove any dirt with a
soft bristle brush and
buff with soft dry lint
free cloth.
Full grain
Semi Aniline
“A super-soft and durable leather
with a natural appearance and
perfect for everyday.”
Use a lightly damp
cloth, then buff with a
soft lint free cloth.
English Suede
Calf
London leather
Mineral, in
Italy
Coated leather
Deer
Deerskin

5.

LEATHER
CARE
INSTRUCTION
WEAR
CARE
STORE
Avoid exposure to intense
light and heat
Do not use abrasive cleaner
or soaps
Store the bag in the dust bag
and original box provided
Keep away from flames
Provide the relevant care
according to each type of
leather
Stuff lightly with tissue to
retain the shape
Avoid contact with
water/liquids or areas of
intense heat and humidity
Avoid wearing with
contrasting light/dark colours
to prevent colour transfer
Avoid contact with
fragrance/make-up/hand
creams and abrasive surfaces
Store in cool, dry environment

6.

CHECKS
WHAT TO SAY
ORIGIN
COMPOSITION
FINISH
Woven in Italy
Jacquard weave
95% Nylon
5% Acrylic
Water-repellent,
anti-stain
“Burberry’s most elevated check, iconic,
durable and lightweight jacquard.”
Woven in
England
Twill weave
100% Cotton
Water-repellent,
anti-fray,
anti-stain
“Introduced for the SS05 collection, House
check was the first check designed by
Christopher Bailey.”
Weather-proof, durable
and hard-wearing
coating
“Haymarket Check takes its name from our
first store in London which opened on
Haymarket Street in 1891.”
Water-repellent,
anti-fray
“Burberry check in a modern, relaxed way –
thick, practical and easy to wear.”
Horseferry check
House check
Made in Turkey
100 % Coated canvas
Printed with a leather grain
effect on surface
Haymarket check
Made in Korea
Canvas check
56% Cotton
44% Jute

7.

CHECKS
ORIGIN
COMPOSITION
Made in Korea
100 % Coated canvas
Printed with a canvas
texture effect on surface
FINISH
WHAT TO SAY
Water-repellent,
anti-fray and
hard-wearing coating
“London check is incredibly strong, durable
and easy to clean.
Be conscious of colour migration onto lighter
shades.”
London check
Woven in
Yorkshire,
England and
Italy
100% Cotton
Woven on a loom
Water-repellent coating
“The tartan patterns are unique as they have
been specially remade to be suitable for bags.
The twill construction is similar to our Heritage
Gabardine and is reminiscent of our signature
House Check. The Tartan adds a brilliant
colour update.”
Made in Korea
Coated Jute and Cotton
base
Film coated
Easy to clean
“A natural coarse fibre fabric with a casual
feel. It is more resistant to weather and more
durable than leather.”
Tartan Bonded
Coated canvas check

8.

EXOTIC
LEATHERS
PYTHON
WATER SNAKE
Python is one of the largest snakes with a beautiful skin, praised for
its elegance. This makes it one of the most luxurious leathers in the
world.
Water snake is typically smaller than Python and is small, thin and
delicate.
The effect of the raised scales over time is a natural attribute of
python leather.
Techniques used at Burberry to elaborate and craft python skin
are extremely intricate. The skin can be hand-painted, laminated
with a metallic foil or brushed to achieve a nubuck effect.
Python skin is very delicate and must be treated with extreme care.
Customers should always be advised that products featuring
python should be kept away from moisture and should be stored
carefully in protective covering such as a dust/garment bag.
The water snake can be finished in multiple ways including matt
finish or polished finish and it can also be digitally printed.
All of the skins undergo a finishing treatment that gives them more
strength.
Water snake leather can be cleaned with a damp microfiber cloth.
Do not use any chemical cleaner or detergent.

9.

EXOTIC
OSTRICH
CROCODILE
Ostrich leather is one of the finest
and most unusual leathers in the
world.
Crocodile is very unique and
extremely elegant. It is instantly
recognisable by its oblong scales.
Ostrich leather is recognisable by
its characteristic ‘goose bump’
appearance because of the large
follicles from which its feathers
grow.
Crocodile can be easily
distinguished from alligator skin by
its considerably smaller scales.
The leather from the ostrich leg
can also be used to achieve a
different but equally exclusive
effect.
Although delicate, crocodile leather
ages well, developing a beautiful
high gloss polish with time.
Avoid humid or wet climates when
using the bag.
LEATHERS
ALLIGATOR
Alligator is considered to be the
most luxurious exotic skin in the
world. They are difficult to obtain
and require a specialised tanning
process.
The skin is taken from the underside
of the animal where the scales form
a beautiful pattern. The skin can be
hand-dyed, hand-polished or
brushed for a nubuck finish.
Although delicate, alligator leather
ages extremely well, taking a high
polish over time, meaning such
items are lifelong investment pieces.
LIZARD
Lizard has a smooth and elegant
texture and is recognisable by its
small scales.
It tends to be thinner and softer than
many other exotics and also has the
benefit of being easily dyed to
achieve a uniform colour.
Lizard is mineral tanned in bath of
salts and nutriments which leaves a
supple, soft and uniform finish.
Avoid humid or wet climates when
using the bag.

10.

E X O T I C L E AT H E R S
S E L L I N G T I P S
ELEGANT
PRESENTATION
• Always treat an exotic
bag like a precious
object.
• Make use of the trays to
show product and treat
exotics with the utmost
care.
• Make sure you use two
gloves when presenting
exotics.
• Take your time with your
customer as exotic
goods are investment
purchases.
PERSONALISED
STORYTELLING
STYLE &
ATTITUDE
Share the inspiration
behind the bag when
appropriate to enrich
your customer’s
experience.
Use ‘value’ instead of
‘price’ when referring to
the cost of the bag.
• Romance the product
creating links with your
customers wardrobe. As
exotics are lifetime
investments, the
customer’s purchase of
an exotic bag can be
driven by emotional
connection.
Share relevant and
personalised story-telling
according to what you
discovered while asking
great questions to your
customer.
• Show your customer
different ways to wear
and style exotic leather
goods, adding versatility
to this long term
investment.
AFTER CARE &
AFTER SALES
• Know your service
standards: be aware of
the After Sales services
for bags and the CITES
policies.
• Advise your customers
to carry their CITES in
the bag at all time like
the bag’s passport.
• Share care advice with
every customer.

11.

E X O T I C
L E AT H E R S
AF T E R C A R E
AN D
P O L I C Y
BURBERRY ANIMAL WELFARE POLICY
Burberry ensures any materials sourced from animals are done so without inflicting cruelty or threatening the environment and therefore comply with
all international guidelines for exotic and fur products regulated by CITES.
We are fully committed to ensuring the highest welfare standards throughout our supply chain, and the sourcing of exotic skins is no exception.
Burberry will not knowingly source exotic skins from endangered species. In addition, we will not knowingly source exotic skins where the farming of
animals is conducted inhumanely and negatively impacts on the environment of the origin country or region.
If the customer has any more questions than any of the points above please refer them to your APP personnel on site.
SELLING EXOTIC PRODUCTS
When selling an exotic product stores must advise the customer of the CITES regulations and offer to provide the relevant confirmation letter stating
their purchase complies with International CITES law, ensuring customers can effortlessly travel with their Burberry products.
Although the document is not compulsory when a customer carries an exotic product as a personal item, it is recommended as the customer may be
asked to declare these items at customs when travelling internationally.
Certain limitations apply in specific countries or regions, please advise the customer to check the regulations of the country they are traveling to.
The CITES Confirmation Letter will take a few minutes to complete, offer the customer refreshments while they wait or ask if they would like the letter
emailed to them.
For full information regarding CITES, please refer to Knowledge - POLICIES, GUIDELINES, FAQS / CITES (EXOTICS / FUR) / Selling Exotics Fur
CITES Policy
PRODUCT CARE
All exotic skins are delicate and should be treated with care. Always advise your customer to avoid contact with water.
Exotic skins are not compatible with the Burberry leather cleaner.