History of Asven Kahveciniz Food products LTD

1. HISTORY OF Asven Kahveciniz FOOD PRODUCTS LTD.

We have been dealing in the field of Instant Drink Powders by both manufacturing and
marketing since 1995 with the following brandnames:
Cafe Bulb
Suppling catering sector with instant drink powders
with fruit,milk, cocoa and ready-made ice cream mixes
Cafe Ambruvase
Supplying catering and retail sectors with soluble
coffee, coffee whitener, 3 in 1, hot chocolate
Kahveciniz
Full/half automatic Coffee Vending Machines of
well-known global companies and coffee for using in
these Vending machines, in addition to coffee
whitener, topping, hot chocolate, sahlep, apple tea,
instant tea and instant Turkish Coffee, etc.

2.

Asven Kahveciniz
İZMİR
Kahveciniz
Cafe Bulb
Cafe Ambruvase
(Vending SystemsCoffee )
(Fruit Essentials-
( Coffee-ChocolateCoffee Cream )
Ice-Cream Mixes)

3.

Furthermore, we also import coffee, cream, topping, instant tea, bean coffee and etc. for the local market
and sell them both in bulks and packages to the retailers. While producing, we pay great attention to hygiene as
well as high-quality. Besides, while marketing we confide in our honesty and appropriateness in price. These two
features of our products make us different from the others and we are aware that these are the keys to be not
only institutional but also to be global. While we are producing and marketing, we are working with a specialized
staff who are open-minded to the renovation and development. All of our products have certificates received
from related associations. We are dealing with catering and marketing system over vendors throughout Turkey.
There are more than 85 products in our portfolio and this number is increasing year by year.
Asven Food Products Ltd. has completely tended to the investment since 2000 and some studies have
been done for increasing the volume of production and product range. In this respect, new machines have been
bought and intensive works has been started to increase and renew packing quality of the products and these
works still continue. We are aware that we’ll be one more step ahead in export by suiting our packing style to the
world’s standards. In this respect, as of 2007, we have started receiving positive results from the works that we
have been doing over the years. We have set export connections with TRNC, Northern Iraq and started shipping
our products. Even though our recent export figures may appear low due to seasonal factors as we have just
entered into the market, we expect to reach higher figures with the revival of the market by the end of the year.
Our market researches show that our products attract much interest and our market share will be increased.

4. POLICY OF Asven Kahveciniz FOOD PRODUCTS LTD

The promises given are always realized and fulfilled
Consistent growth
Observing the value of the staff
Regular training of the staff
Consistent high-quality
Keeping our customers satisfied, even after sales

5. STRUCTURE OF Asven Kahveciniz FOOD STUFF LTD

Asven Food Products Ltd. is a company with a capital of 1,000,000 Euro with 2 partners.
Central building, plant premices, offices and the buildings where regional management is executed and technical service
stores make totally 1000 m² of closed area which is company’s own asset.
On the other hand, for the next 2 years ahead, it is scheduled to fix a new closed area of 2000 m² on the field of 13000
m² which is company’s own asset.
General Manager, Kayhan Yuce, is managing Kahveciniz.
Deputy General Manager, Mehmet Topa, is managing Finance & Admint. works.
Our Head Office is located in Izmir. Our Regional managements are in Istanbul for Marmara Region.
Our brands Cafe Ambruvase and Cafe Bulb are sold by our vendors in 71 cities of Turkey.
Our sales to these regions are monitored by our central plasers.
Asven Kahveciniz Food Products Ltd. has 22 employees.

6. DISTRIBUTION OF STAFF AS PER DEPARTMENTS

Sales-Marketing : 6 people
Techinal Personel : 2 people
Accounting : 2 people
Deputy General Manager : 2 people
Store –Logistic : 3 people
Research & Development : 2 people
Production : 5 people

7. THE WAY WE WOULD LIKE TO FOLLOW WITH OUR PARTNER

Despite there is a wide consumption of bean coffee throughout the world, Turkey still has a market that consumes instant
coffee.
The fact that the brands of bean coffee such as Starbucks, Gloria Jeans have been playing their role in the stage of bean
coffee and created a bean coffee trend in Turkey , instant coffee will be dominant during the following 3 years.
Therefore, during the following 3 years we would like to go on our studies and be a major brand name in the instant
coffee group while we are trying to be a brand in bean coffee market by making people get more familiar with bean
coffee.
The fact that the coffee culture is not extensive in Turkey, the people’s preference for tea and the low income rate can be
classified as the reasons for the people’s preference for instant coffee. This situation is very natural when we consider
that the national income per capital in Turkey is about 5,500 dollars and the distribution of income rates are not equal
among the citizens.
As a result of the investments that Nescafe made , the new generation has started to prefer instant coffee instead of tea.
Istanbul, with a ratio of 90% , has the biggest share regarding the bean coffee. And this situation is because of the fact that
the income level in Istanbul higher than the other cities of Turkey.
Hence; it can be inferred that the investment that will be made in Turkey for bean coffee sector will be equivalent with the
investment that will be made in İstanbul.
In the meantime the future of the liquid coffee is unknown as it is somewhat between the dominance of
“quality/price/availability” equilibrium of bean & instant coffee.

8. Information

Izmır
Istanbul
Telephone
+90 232 478 52 33
+90 532 111 52 33
E-Mail
[email protected]
Location
Doğanlar Mahallesi, 1483 SOK NO:2/A
Bornova/İzmir, Turkey
Telephone
+90 216 471 16 54
+90 532 673 17 10
E-Mail
[email protected]
Location
Mimar Sinan Mahallesi Yedpa Ticaret
Merkezi F Caddesi No:40 Ataşehir
www.kahveciniz.com