Dolce & Gabbana

1. Luxury brands:

Proctor:
Student:Baimanasova Gaukhar

2. HISTORY

The Dolce & Gabbana
brand was created in
1985 and has grown to
become one of the top
luxury goods groups in
the world. Domenico
Dolce and Stefano
Gabbana first met in
Milan in 1980 when
working as assistances in
an atelier.

3.

Domenico Dolce and Stefano
Gabbana have made a trade mark
of their surnames which is known
throughout the world. The key of
their success is the italian character
and their sensual and unique style
add to tailoring talent.
ITALIAN
STYLE

4.

A brand is a symbol that
distinguishes
a product made by one firm from
the others.
Dolce & Gabbana company’s brand
is a luxury brand that means
an expensive, status symbol brand.

5. MULTIPLE BRAND

Dolce & Gabbana company adopt a multiple
brands policy to reach every business
niche with a particular marketing strategy.
It owns two brands:
Dolce&Gabbana
D&G

6.

The brand Dolce&Gabbana is the dream.
Its incomparable appeal is due to superior
sartorial content and stylistic originality.
It is a timeless style that combines innovation
with mediterranean flavour

7.

D&G brand is irony. Is a fashion label inspired
by the street contemporary music for a noconventional personal style.
It means freedom

8. QUALITY FOR D&G

QUALITY FOR D&G
Dolce&Gabbana company know how
important the origin of the product for
their consumers is. To ensure an authentic
Italian style their two production facilities
are located in Italy: one in Legnano
and another in Val d’Arno.

9. D&G TARGET MARKET

D&G TARGET MARKET
D&G target market includes people from
15 to 25, who are innovators,
trendsetters and everyone who
enjoys freedom and irony in fashion.

10.

11. DOLCE&GABBANA TARGET MARKET

DOLCE&GABBANA TARGET MARKET
The woman
She is strong; she likes
herself and knows she is
liked. She can be a
manager, wife, mother or
lover but
she is always a true woman

12.

The man
He is a little
hedonistic, free,
successful and
he pays attention
to details.
He lays down the
rules imposing
his personality

13.

Dolce&Gabbana group consists of
2392 employees, 2 production italian
facilities, 83 stores and 11 factory
outlets. International market
operations are conducted by
the New York and
Tokyo subsidiaries

14.

Advertising is an attempt to get the
right message
to the right people at the right time.
- originality
- big impact
- revolution

15.

They dress rockstars
(Madonna, Elthon Jhon,
Jennifer Lopez)

16.

They dress television stars
(Simona Ventura, presenter of
Sanremo)

17. LICENSING and BRAND STRETCHING

The stretching of a brand consists of
produce different kind of goods with the
same logo.
This strategy is realized with the licensing
that means give a formal authorization to
an outside supplier for using their name
and image.
There are a lot of examples of product
realized in this way:

18.

Mobile phones

19.

knitwear and sunglasses

20.

Perfumes

21.

cars

22. Thank you for Attention