The differences between PR and advertising
1. The differences between PR and advertisingTHE DIFFERENCES BETWEEN
PR AND ADVERTISING
2. what for?WHAT FOR?
PR and advertising are the main tools for promoting the product
These are small programs made by companies to impress upon the minds of
audiences about the high quality of their products and services. Actually, companies
buy time slots on TV channels to be allowed to air their advertisements during these
programs or movies.
This is done to let the message across to as many people as possible to increase the
chances of higher sales.
Advertisement is done through electronic media such as television and the internet,
through hoardings and banners so as to make more and more people see and read
about the products and services of a company.
Advertisements are also placed inside magazines and newspapers.
4. Public RelationsPUBLIC RELATIONS
‘Public relations’ refers to the exercise of making use of mass media to communicate
the message of the company across the people.
Companies hire public relations officers to manage influential media personnel in such
a manner that they agree to carry the message of the company in their publications.
However, keeping media in good humor is not the only way of conducting public
relations as it requires putting in time and effort to impress upon the media of the
need to carry a news article about your product or service. Taking part in community
services is one way of attracting the attention of the media but then your product or
service must be of a nature that helps the community in one way or the other.
5. What is the difference between Advertising and Public Relations?WHAT IS THE DIFFERENCE BETWEEN ADVERTISING
AND PUBLIC RELATIONS?
•Advertisement is a paid form of promotion
whereas public relations (PR) is more or less a
free promotional tool.
•Advertisement buys time slots on electronic
media and space in print media, to carry the
message across. On the other hand, there is no
such buying in public relations.
•Company has control over the content of
advertisement whereas it can only hope for a
totally positive point of view from the media.
•Advertisements can be more creative than PR
•There is a difference in public perception
as public relation is not seen as a
deliberate effort of the company whereas
public knows that the company has paid for
time on electronic media.
•While advertisements can be repeated
many times for as long as the company
desires, PR releases are a onetime affair
•There are differences in writing styles of
advertisements and PR releases.