Launching the Project AUCHAN-AIDE
Plan of discussion
1.1 Technical conclusion
2.1 Warranty card
2.2 Basic information for End Users
Documents
Authorization coverage
Authorization coverage
1.88M
Категория: МаркетингМаркетинг

Launching the project Аuchan-Аide

1. Launching the Project AUCHAN-AIDE

Moscow 2016
Образец подзаголовка

2. Plan of discussion

Plan of discussion
1. Reporting
2. Information for End
Users
1. Reporting
1.1.Technical conclusion
3. Documents
2. Information for End Users
2.1. Warranty card
2.2. Basic information for End Users
4. Authorization
coverage
3. Documents
4. Authorization coverage
Moscow 2016
Service Network for Auchan 2RU

3. 1.1 Technical conclusion

Plan of discussion
1. Reporting
2. Information for End
Users
3. Documents
In case of unavailability to repair a device, the system will
generate the form of the technical conclusion automatically.
There is all needed information in the TC concerning a device,
its data, End Users’ information.
The form of the TC was agreed by AUCHAN.
4. Authorization
coverage
Moscow 2016
Service Network for Auchan 3RU

4. 2.1 Warranty card

Plan of discussion
1. Reporting
2. Information for End
Users
It was offered to modify the warranty card by adding the website on it. AUCHAN agreed this suggestion.
It’s needed to place www.auchan-service.ru on it.
This web-site will be fully supported and updated by AIDE’
3. Documents
team.
4. Authorization
coverage
It will include the following information:
Moscow 2016
ASC list
FAQ for End Users
Warranty conditions
list of warranty devices.
Service Network for Auchan 4RU

5. 2.2 Basic information for End Users

Plan of discussion
AIDE offered
1. Reporting
http://www.auchan.ru/, which will include the following
2. Information for End
Users
information:
3. Documents
4. Authorization
coverage
to place the manual for end users here:
auchan-service website
brands in warranty
FAQ
It will be handy for end users, especially for the fist time after
launching.
It was already discussed with AUCHAN who waits for
validation and support of AUCHAN Russia.
Moscow 2016
Service Network for Auchan 5RU

6. Documents

Plan of discussion
1. Reporting
2. Information for End
Users
3. Documents
4. Authorization
coverage
Moscow 2016
AIDE has been provided with the right to use
AUCHAN's trademark.
We are offering to sign an AIDE&AUCHAN nondisclosure agreement and include this clause to it.
Service Network for Auchan 6RU

7. Authorization coverage

It is needed to cover 24 cities in which there are AUCHAN stores
Moscow 2016
7
Service Network for Auchan RU

8. Authorization coverage

Plan of discussion
1. Reporting
2. Information for End
Users
3. Documents
4. Authorization
coverage
Moscow 2016
Coverage according to segments. We need to pay more attention
to the “Large home appliances” segment
City
Small home
appliances
Large home
appliances
Portable
electronics
Barnaul
Volgograd
Ivanovo
Izhevsk
Krasnodar
Lipetsk
Novosibirsk
Omsk
Rostov-on-Don
Ryazan
St. Petersburg
Saratov
Tyumen
Ufa
Yaroslavl
Voronezh
Ekaterinburg
Moscow
Samara
Tambov
Ulyanovsk
Kazan
Nizhny Novgorod
Chelyabinsk
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TV-PhotoOffice
VideoCoverage
equipmen
Audio
(%)
t
devices
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100%
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100%
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100%
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100%
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100%
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100%
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100%
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100%
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100%
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100%
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100%
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100%
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100%
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100%
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80%
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80%
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80%
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80%
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80%
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80%
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60%
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40%
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80%
Service Network for Auchan 8RU

9.

Authorization coverage
Plan of discussion
1. Reporting
2. Information for End
Users
3. Documents
38%
Full coverage
HF coverage
63%
4. Authorization
coverage
Nevertheless, more than half cities are fully covered, means
SC are authorized and are ready to support all segments of
products.
AIDE is actively negotiate with SC to pick up the right one
for the segment “Large home appliances” in all cities in
which it’s not covered yet.
Moscow 2016
Service Network for Auchan 9RU
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