Bank of China

1.

BANK OF CHINA

2. Who are we?

WHO ARE WE?
Reputation House is an Internet agency with headquarters in Moscow and a development
and engineering implementation office in the science town of Dubna. At the end of 2016, the
Company’s staff size was over 80 employees.
The main areas of the Company’s activities are comprehensive Internet marketing, reputation
management, political PR, SEO, SMM, development, and promotion.
Testimonials:
Our partners:

3. Comprehensive  Approach

COMPREHENSIVE
APPROACH
A company with many years
of experience in reputation
management
Successful experience in
working with major brands
Providing a full report to the
Customer
Since 2008, we have
specialized in Internet
projects
Development and
implementation of a
marketing strategy
SEO audit and website
promotion
An individual comprehensive
approach to work on a brand
Using the best monitoring
technologies
A team of
professionals

4. Structure of Working  with a Customer

STRUCTURE OF WORKING
WITH A CUSTOMER
CONSULTATION
SIGNING
A CONTRACT
CREATING
A CAMPAIGN
LAUNCHING THE
PROMOTION
LAUNCHING
A PROJECT IN 2 TO 3 DAYS

5. We Are Working with the Following Business Segments 

WE ARE WORKING WITH THE FOLLOWING
BUSINESS SEGMENTS
Healthcare
Beauty parlors
Banks
State authorities
Auto industry
Education
FMCG
Personal reputation
Shopping centers
Real estate
HORECA
Online stores
Tour operators and
travel agencies
Industrial
enterprises

6. BANK OF CHINA

Analysis of the current situation
КОМПЛЕКСНОЕ УПРАВЛЕНИЕ РЕПУТАЦИЕЙ. CROCUS GROUP.
VEGAS

7. Tonality

TONALITY
The current ratio of tonality in Google search engine by queries in
English
babk of china
2
bank of china hong kong
1
bank of china hk
1
bank of china tower
2
2
bank of china hong kong building
3
bank of china internship
3
bank of china news
6
1
bank of china working hours
7
2
5
3
2
4
bank of china review
3
5
0%
2
50%
Negative
Positive
1
中國銀行 東港城
1
中國銀行 分行 屯門
1
3
中國銀行 服務質量
3
中國銀行app
100%
Neutral
8
0
6
3
3
6
8
4
中國銀行 感受
7
1
2
中國銀行 沙田
0
8
中國銀行 佐敦
4
8
1
中國銀行 銅鑼灣
5
1
2
中國銀行尖沙咀
7
4
1
中國銀行
6
2
3
bank of china jobs
The current ratio of tonality in Google search engine by queries in
Cantonese
1
1
3
3
7
2
2
6
4
0%
2
5
1
50%
Negative
Data according to the December the 10th search result
Positive
100%
Neutral

8. Tonality of mentions

TONALITY OF MENTIONS
There is a huge potentiality in the part of neutral comments. And there is also a necessity in working on company positioning
A very visible part of negative mentioning
Top-10 Google English search results:
exists in Google’s search results
Top-10 Google Cantonese search results:
24%
Exists an essential part of negative
There exists a giant part of
content that is defined as
references. That obviously
53%
neutral content.
23%
Positive background is at
damages the reputation of the
low level
brand
There also presents a part of
neutral content.
19%
19%
A giant part of positive
62%
mentions

9. Current situation

CURRENT SITUATION
According to the analytics carried out we can make below-mentioned conclusions.
CUSTOMER’S DEGREE OF
SATISFACTION
As we can see it. A major part of negative mentions is related to
user’s feedbacks. That is a bad trend that can damage the
reputation of the brand in some period of time
PRESENCE IN THE
INTERNET
We noticed rather high presence in the Internet, and it definitely has
a lot of advantages, but there are also some disadvantages. For
example, high presence and much negative content at the same
time can speed up the spreading of negative information.

10. What will we do?

WHAT WILL WE DO?
Promotion strategy

11. SERM - Search Engine Result Management

SERM - SEARCH
ENGINE RESULT
MANAGEMENT
SERM
INCLUDES:
1. ADS SERVED IN SEARCH ENGINE RESULTS
2. ARTICLES IN WIKIPEDIA AND OTHER ONLINE ENCYCLOPEDIAS
3. CREATION OF WEB SITES WITH WELL CHOSEN BRANDED DOMAINS
4. BLOGS ON DIFFERENT PLATFORMS
5. ACCOUNTS IN DIFFERENT SOCIAL NETWORKS

12. Guerilla marketing

GUERILLA
MARKETING
GUERILLA
MARKETING
INCLUDES:
1. POSTING ON FORUMS
2. POSTING ON SOCIAL MEDIAS
3. POSTING ON HIGH-TRAFFIC AREAS

13. What will we do?

WHAT WILL WE DO?
The proposed work package and payment procedure

14. Complex of works:

COMPLEX OF WORKS:
SERM
GUERILLA MARKETING
PROJECT TEAM WORK

15.

LIST OF WORKS
SERM
KPI:
Ongoing works:
1. Selection and coordination of sites for promotion
in the top-10 search results.
up to 10 queries
2. Creation of single-page sites with reviews,
creation and filing/ page control in Wikipedia
1 pcs
3. Writing and posting articles about the activities of
the Customer.
3 pcs
4. Recommendations about the correction of the site
for the Customer.
as necessary
5. Working with behavioral factors and buying links
to promoted resources.
as necessary
6. Working with information resources
(encyclopedias, catalogs, review-sites, etc.)
as necessary

16.

LIST OF WORKS
GUERILLA MARKETING
Ongoing works:
KPI:
1. Selection and coordination of sites (forums and
social networks).
2. Preparing discussion feeds, matching and
placement.
3. Using only trust and “live” accounts.
100 COMMENTS

17.

LIST OF WORKS
PROJECT TEAM WORK
Ongoing works:
Strategy development, project management, timely
response, communication with the Customer,
analytical report.
KPI:
FROM 6 EMPLOYEES

18.

ONLINE REPUTATION
MANAGEMENT
THANKS FOR YOUR
ATTENTION!