History of brand. Statistics and facts on Nike

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History of brand
Statistics and facts on Nike
Products
Environmental record
Marketing strategy

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6. Statistics

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Environmental record
Nike Grind is part of Nike's
Reuse-A-Shoe program that was
started in 1993. The purpose of the
program is to eliminate waste and
close the loop on Nike's product
lifecycle by
collecting
postconsumer, non-metal-containing
athletic shoes of any brand. This
includes Nike shoes that are
returned due to material or
workmanship defects.

9. Marketing strategy

Advertising
Beatles song
New media marketing
Minor Threat advertisement
Nike 6.0
NBA uniform and apparel deal

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