Veon Wednesdays

1.

VE ON

2.

Flagship Idea: Exclusive Offers
accessible from Veon
Veon
Wednesdays
Concept
1
Acquisition new users
2
Activation existing
users
3
Engaging with
exclusive offers
4
Diversification of
content

3.

3
Veon Wednesdays Concept
TECH LEADERS
EARLY MAJORITY
LATE MAJORITY

4.

Veon Wednesdays
Mechanics Mix
Ac t i o n T y p e s
A
MIX
An n u a l h o l i d a y s a nd
M a j o r Ev e n t s
In t e r e s t c a t e g o r i e s
A
I

5.

5
Veon Wednesdays Offers Blocks
Onlineadvents
Music: exclusive pre-listening of songs
Sporting events, Concerts: opening of presales for Veon users
Games: limited time available disabled special features (arm, equipment, virtual money – Armored Warfare, Pokemon GO,Cross
Fire)
Travelling: selection of last-minute special offers from HipClub
Carsharing service: pre-paid assurance Delimobil
Boosted CashBack: 20% back for all purchases using Beeline card during the day
Annual Holidays: selection of gifts at reduced price available limited time from strong brands (L’Oreal, Nespresso, LaModa, Детский
Мир)
Cyber Monday, BlackFriday: exclusive pre-opening of sales for Veon users in Beeline eShop
Discount on montly subscription or Coupons on Subsciption Services YouDo and Fast and Shine:
-
Cleaning
Food
Car washing

6.

6
Veon Wednesdays Offers Blocks
Onlineadvents
Offline events in
principal cities
Lottery

7.

7
Veon Wednesdays Promotion
My Veon toolbar
Chats
Daily Dose offers
feed

8.

8
Veon Wednesdays Promotion
PARTNERSEXCLUSIVE
BONUSES AND
DISCOUN
TS
ONLINEADVENTS
Push/ SMS
Digital
Channe
ls
Banners
Context
Pre-roll
Socialmedia
BTL &Event
ATL
TBD
Partners joint
TBD
OFFLINEEVENTS
LOTTERY