App Economy 2.0 – Unlocking a New App Revenue Stream

1.

App Economy 2.0 –
Unlocking a New App Revenue Stream
Alex Lyhovez : Senior Business Development Manger
COMPANY OVERVIEW 2017

2.

Our Vision
COMPANY OVERVIEW 2017
Helping people experience apps at the right
moments throughout the day.

3.

Appnext - Mobile Discovery Platform
7 Offices
100K Developers
50K
Apps Integrate
our SDK
800M
Timeline DAU
50B
Monthly Requests
More than 150k users / day are browsing shopping catalogs using Appnext Discovery
platform
More than 500k users start a process of booking a hotel every month using Appnext
COMPANY OVERVIEW 2017

4.

Mobile has evolved and so has
service consumption.
There are new needs to
be fulfilled.
COMPANY OVERVIEW 2017

5.

The market has changed
Users are less and less
inclined to install new
apps
COMPANY OVERVIEW 2017
They want solutions for
their immediate needs
that does not require
them to install apps
Users prefer relevant services
than ads that disrupt the user
experience

6.

People use about 10 apps per day
An app which can offer more services
to it’s user will become a ”Super App”
(WeChat)
12
10
8
6
4
2
0
Brazil
Users are less and less
inclined to install new apps
India
China*
United
States
Japan
UK
Germany
Mexico
South
Korea
France
Average number of apps used a day by smartphone users, Q1 2017. Credit: AppAnnie *China iOS only
COMPANY OVERVIEW 2017

7.

Time spent in-app surges
eMarketer
Apps Installed Per User Monthly, US
Share of Digital Time Spent in App, US
Sources: comScore, Tune,
COMPANY OVERVIEW 2017

8.

Concentration of App Time Spent by Smartphone App Rank
Users tend to “cling” on to
a bunch of them
Age 35 - 54
Age 18 -34
Age 55+
%
100
88%
80
77%
77%
89%
96%
96%
97%
87%
80%
60
53%
48%
49%
40
20
Users are less and less
inclined to install new apps
0
Top 1
Top 3
Sources: comScore
COMPANY OVERVIEW 2017
Top 5
Top 10

9.

Most users don’t have an app for the service they
need:
Start shopping
Order a taxi
Book a flight
They want solutions for
their immediate needs
that does not require
them to install apps
Order food
0%
10%
Sources: Appnext DMP
COMPANY OVERVIEW 2017
20%
30%
40%
50%

10.

Users get annoyed when they get too many app
notifications:
%
100
80
71%
59%
60
51%
Users prefer relevant services
than ads that disrupt the user
experience
40
20
0
Age 18 - 34
COMPANY OVERVIEW 2017
Age 35 - 54
Age 55+
Sources: comScore

11.

How publishers can reach new
Users?
Users are less and less
inclined to install new
apps
COMPANY OVERVIEW 2017
They want solutions for
their immediate needs
that does not require
them to install apps
Users prefer relevant services
than ads that disrupt the user
experience

12.

Let’s see some new UserFirst Experience & Tech
Trends
COMPANY OVERVIEW 2017
Seamless Discovery, Instant
Usage

13.

Instagram
Allows brands and influencers to make
an organic post “shoppable” by tagging a
product in the same way they would tag
a person in a photo
COMPANY OVERVIEW 2017

14.

Facebook Messenger
Allows users to order food from local
restaurants using the app Instead of
competing directly with other food ordering
services,
* FB partnered with several industry players such as
EatStreet, Delivery.com, DoorDash and others
COMPANY OVERVIEW 2017

15.

Google Assistant
Google Assistant allows people to see
the products they want to buy and order them
COMPANY OVERVIEW 2017

16.

WeChat
Why it is so successful
✓ One-stop-shop for users
✓ Getting lots of services without
“stepping out” of the app
✓ Payment through the app
One minute on WeChat
350
New WeChat
Accounts Are
Registered
4,112,500
Articles are
read
14,206,631
Users open
WeChat
COMPANY OVERVIEW 2017
1,057,500
Payment
Transactions
Take Place
69,584
People use
WeChat shake
Feature
7
New service or
subscription accounts
are registered

17.

They understood early on that
users want services at the right time.
Opportunity for a new revenue stream
and a better means of marketing services
COMPANY OVERVIEW 2017

18.

Introducing Appnext – “Timeline”.
COMPANY OVERVIEW 2017

19.

understanding the unique
immediate behavior of a
user
Predicted Next
Interest & Action
COMPANY OVERVIEW 2017
Suggested Apps:
Suggested Apps:
Suggested Apps:
Health & Fitness
Maps & Navigation
Food Delivery
6:00 am
8:00 am
11:00 am
HOME
CAFÉ
OFFICE

20.

Appnext Timeline
To predict the action he/she is likely to take next
6:00AM
HOME
COMPANY OVERVIEW 2017
8:00AM
COFFEE SHOP
11:00AM
OFFICE
4:00PM
OFFICE

21.

Appnext
Implementation
Examples
COMPANY OVERVIEW 2017

22.

Video Ads
Full Screen Video
Apps | Games
Interstitial
Apps | Games |
Mobile Websites
COMPANY OVERVIEW 2017
Rewarded Video
Apps | Games

23.

Native Ads
Content
Recommandation
Apps | Games | Brand's Apps |
Native Mobile Content
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Classic Native
In-feed Video
Customizable to any UI
Video-Enhanced
Native Experience

24.

AskFM
COMPANY OVERVIEW 2017
365Scores

25.

No app install needed – complete
orders within the in app:
User clicks on the ‘Order Taxi’ Action
Chooses service provider, destination and time
Completes the order within the app
COMPANY OVERVIEW 2017

26.

Or instantly book hotel rooms
using Booking.com
User clicks on the book hotel Action
Booking.com is displayed under hotels in the Actions results page
User is redirected to the booking.com deep link app URL
COMPANY OVERVIEW 2017

27.

Deploying with OEMs Worldwide
Notifications
COMPANY OVERVIEW 2017
Lock Screen
Home Screen
Assistant

28.

Bixby
COMPANY OVERVIEW 2017
Game Launcher

29.

Xiaomi Folder
COMPANY OVERVIEW 2017
Xiaomi (-1) Screen

30.

Array of OEM Integrations
COMPANY OVERVIEW 2017

31.

The Appnext Mobile
Discovery Platform
Transparent. Simple.
Reliable
COMPANY OVERVIEW 2017

32.

Appnext DSP:
100% Self-Serve Platform
Access data on your monetization performance
24/7
UA & re-engagement campaigns
Instantly launch campaigns
Machine learning
Fully integrated with the leading attribution
companies
COMPANY OVERVIEW 2017

33.

Selected Partners:
COMPANY OVERVIEW 2017

34.

Publisher Partners - Examples
COMPANY OVERVIEW 2017

35.

THANK YOU : )
Alex Lyhovez
Senior Business Development Manger
[email protected]
Skype: Alex.lyhovez
COMPANY OVERVIEW 2017