External and internal PR at аviation сompany

1. External and internal PR at Aviation Company

Sukhoi Civil Aircraft

2.

The main
functions of PR:
The formation of the image of the
Organization to the public
Research of public reaction
(monitoring of event, problems,
conduct and the formulation of the
program of the response due to
received information)
The achievement of mutually
beneficial relations between the
groups of the public within the
Organization

3.

Types of the PR
campaigns
research
work with the target
audience
the establishm
the Feedba
planning
analysis of the
effectiveness of the
activities

4.

partners
External PR
competitors
consumers
mers
investors

5.

hite collar
mployees
blue collar
employees
Board of
Directors
executives
shareholders
Internal PR

6.

presentations
entertainment
promotion
actions
The activities of
the external PR
conferenc

7.

8.

corporate parties
The activities
of the internal
PR
conferences
competitions
visits to the
production
department

9.

10.

Television
Tools of the
external PR
newspapers
wireless
Inte

11.

12.

corporate
magazine
Tools of the
internal PR
corporate mail
stands
corporate w
portal

13.

14.

hank You
for
ttention!