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Mega Brand. Full of exciting encounters

1. MEGA Brand Full of exciting encounters

Fall in love

2. Do you think you know MEGA?

Of course,
you are!
2

3.

16
Years on
market
76
14
Meeting
Places
90
Brand
% Awareness
97
78
26
2,5
Top of
% Mind
Regular
% visitors
From visitors
% to buyers
% CSI
Visitors
frequency
3

4. Our brand is our strong advantage

Let’s do it
even
stronger
4

Scandinavian
roots
Meeting Place
& Community
Well-being
We build on our Swedish core
beliefs and values, IKEA
common vision.
We want to become a place where
the many people meet, reflecting
local specific to be truly relevant.
We want the people to feel
good and enjoy themselves.
Source: INGKA Centres direction, stylus (2016) Hybrid Retailing
Source:INGKA Centres direction
Source: BI Research, Customer care

6. Here starts our new brand story

Once upon a
time
6

12. Our Values

Inviting
for everyone
Inspiring
for customers, partners
and co-workers
Continual
dialog
Interacting
with our
community
Sense of
belonging
Smart and
innovative

13. Our Principle

My third
place
Our Principle
Enjoy casual
timeout
13

14. Our Principle

Celebrate your
creation
Better
together
14

15. Our Principle

Live the local
spirit
We are all
unique!
15

16. Our Principle

We care!
Be
at heart
16

17. Great feeling to have a brand platform

Together, we
create places for
exciting encounters
17

21. with unique community‘s fingerprint

Combining a shared
sense of belonging