FLight Centre Concept

1.

3.0 Introducing the Travel Capsule Concept (1 of 2)
The concept here is to introduce a TRAVEL CAPSULE uniting
all the interactive experiences along the stages of the travel
journey.
• The TRAVEL CAPSULE is a physical object inside which is
built technology such as NFC, RFID, iBeacon.
• This acts as a portal for two-way communication between
Flight Centre and the customer. The customer is able to
share content to other social media sites through this portal.
MY TRAVEL CAPSULE IS MY LEGACY
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2.

3.1 The Travel Capsule Concept Unique to Fight Centre (2 of 2)
We foresee the following use for the TRAVEL CAPSULE:
• Travelers are issued the TRAVEL CAPSULE as part of their itinerary.
• Content pre-stored in the TRAVEL CAPSULE are personalised to specific destination.
• Customers are encouraged to capture and contribute into the Capsule their experiences in
the form of videos, photos and audios. (Serves as artefact for their holiday)
• Flight Centre pushes content to customers TRAVEL CAPSULE pre, during, and post journey.
It is about providing a unique travel experience that differentiate from all other competitors.
Flight Centre maintains control and ownership over the customer generated content.
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3.

3.3 The Concept at Glance
As part of the sales process
– a personalised tag is given
to the traveller – the tag is
the Travel Capsule
An unparalleled experience
unique to Flight Centre to
differentiate from
competitors.
Flight centre runs a
promotion – Travellers
are asked to add their
best holiday pics to the
tag via Bemoir App.
Flight Centre chooses
the best holiday/ accom
pic / etc pick every
month – and award the
traveller a $xx value
flight voucher for their
next trip.
Open bemoir app to
access rich feeds of,
videos, photos and
reviews.
Visitors post lively mix
reactions including
adding rich media of
their own.
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