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Another SEO Tactics You Should Implement Tonight
1. Another SEO Tactics You Should Implement Tonight
ANOTHERSEO TACTICS
YOU SHOULD
IMPLEMENT
TONIGHT
Lukasz Zelezny
https://seo.london
2.
3. SEO TACTIC#1 “SNAPSHOT”
4. Give your data studio access to your search console
GIVE YOURDATA STUDIO
ACCESS TO
YOUR SEARCH
CONSOLE
5. Then add data source to your report
THEN ADDDATA
SOURCE TO
YOUR
REPORT
6. EXCLUDE empty queries using filter
EXCLUDE EMPTY QUERIES USING FILTER7. Complete table of queries from given period
COMPLETETABLE OF
QUERIES
FROM GIVEN
PERIOD
8. WE HAVE THREE METRICS: 1. IMPRESSIONS 2. CLICKS 3. CTR
9. The “snapshot” table is ready
THE “SNAPSHOT” TABLE IS READY10. 2 x sort: by landing then by impressions
2 X SORT:BY LANDING
THEN
BY IMPRESSIONS
11. The “snapshot” table is ready
THE “SNAPSHOT” TABLE IS READY12. TRIGGER: =IF(B3=B2,F2+1,1)
13. The most useful PivotTable ever
THE MOST USEFUL PIVOTTABLE EVER14. The most useful PivotTable ever
THE MOST USEFUL PIVOTTABLE EVER15. IMPLEMENTATION - SOCIALMEDIA.PL
IMPLEMENTATION SOCIALMEDIA.PL16. IMPLEMENTATION - SOCIALMEDIA.PL
17. IMPLEMENTATION - SOCIALMEDIA.PL
ACQUISITIONIMPLEMENTATION - SOCIALMEDIA.PL
18. IMPLEMENTATION - SOCIALMEDIA.PL
ACQUISITIONCONTENT MARKETING
IMPLEMENTATION - SOCIALMEDIA.PL
19. IMPLEMENTATION - SOCIALMEDIA.PL
ACQUISITIONCONTENT MARKETING
SNAPSHOT
IMPLEMENTATION - SOCIALMEDIA.PL
20. IMPLEMENTATION - SOCIALMEDIA.PL
21. IMPLEMENTATION - SOCIALMEDIA.PL
ACQUISITIONCONTENT MARKETING
SNAPSHOT
IMPLEMENTATION - SOCIALMEDIA.PL
22.
CONCLUSIONS:- use keywords that are already ranking quite well;
- leverage quality traffic;
- play Google game.
23. SEO TACTIC#2 “keyword magic tools”
SEO TACTIC#2“KEYWORD MAGIC TOOLS”
24. Keyword magic tools
KEYWORD MAGICTOOLS
25. Keywords by intent
KEYWORDS BY INTENTAwareness
Interest
Consideration
Conversion
Retention
Advocate
26. QUESTIONS (WHY/HOW/WHAT/WHERE/ETC)
AwarenessInterest
Consideration
Conversion
Retention
Advocate
27. SIMON SINEK’s THE GOLDEN CIRCLE – START WITH WHY
SIMON SINEK’S THE GOLDENCIRCLE – START WITH WHY
What
How
Why
28. SEO SEARCH VOLUME GOLDEN CIRCLE
HOWWHAT
WHY
29. START FROM HOW
30.
HOWWHAT
WHY
31.
HOWWHAT
WHY
32.
33.
34.
35.
36. SEO TACTIC#3 “LINKS AND SOCIAL PROFILES”
37.
https://seo.london/38.
https://www.linkedin.com/in/seomanagerlondon/39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
Why does it works so well?You mostly know who links to your social media profiles;
Its easy to switch link from social profile to your website;
Its relevant to switch from social profile to your website;
Its organic (kind of);
You can save tremendous amount of time.
49. SEO TACTIC#4 “PAGE SPEED”
50.
51.
52.
REMOVE:- All these share buttons;
53.
REMOVE:- All these share buttons;
- All external scripts you don’t
need;
54.
REMOVE:- All these share buttons;
- All external scripts you don’t
need;
- EVEN MORE externalm scripts
you don’t need (do you
really need Disqus?).
55.
<IfModule mod_deflate.c># Compress HTML, CSS, JavaScript, Text, XML and fonts
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml
# Remove browser bugs (only needed for really old browsers)
BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4\.0[678] no-gzip
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent
</IfModule>
ENABLE GZIP:
56.
ITSTALLAUTOPTIMIZE
SUITE
57.
ITSTALLSHORTPIXEL
SUITE
58.
ITSTALLPERFMATTERS.IO
(ga.js hoste locally and more)
59.
LAZYLOAD (choose one)60.
SPEEDKIT (optionaly)61.
SPEEDKIT (optionaly)62. SEO TACTIC#5 “MERGE”
63.
TACTIC:Merge subdomains into
subfolder
64.
CLIENT1:blog.domain.com
To:
domain.com/blog/
65.
MOVE AND 301:blog.domain.com
To:
domain.com/blog/
66.
MOVE AND 301:blog.domain.com
To:
domain.com/.
67.
68.
MOVE AND 301:forums.domain.com
To:
domain.com/forums/
69.
70. RESULTS
71.
A DUTCHE-COMMERCE SHOP
SELLING
POWERTOOLS
72.
73.
74.
75.
76.
A LONDON BASEDINDIAN GOLD JEWELLERY
SHOP
77.
SET OF 500ish MOST RELEVANT KEYWORDS78.
SET OF 500ish MOST RELEVANT KEYWORDS79.
TRAFFIC PERFORMANCE ACCORDING TO SEMRUSH80.
ANOTHER CUSTOMERWHO BECOME AN
INDUSTRY
LEADER IN 6 MONTHS
81.
PRE-SEO PERIOD82.
POST-SEO PERIOD83. Thank you
THANK YOU/Lukasz Zelezny
Slides:
https://seo.london/wroclaw/