Heineken

1.

GLOBAL CORPORATE RELATIONS |
NOVEMBER 2016

2. HEINEKEN | A LONG AND PROUD HISTORY & HERITAGE

THE HEINEKEN COMPANY
BRANDS & INNOVATION
BREWING A BETTER WORLD
OUR PRODUCTS: BEER & CIDER
RECENT PERFORMANCE
HEINEKEN | A LONG AND PROUD HISTORY & HERITAGE
WE ARE
CROWNED AT
THE GRAND PRIX
PARIS FOR
QUALITY,
FOCUSED
INNOVATIONS
WE SWITCH TO
BOTTOM
FERMENTATION1:
CLEARER, PURER,
LONG LASTING
BEER
1864
THE HEINEKEN
FAMILY ENTERS THE
BEER BUSINESS
Fermentation1 – брожение;
A-yeast2 – дрожжи А-типа;
1869
1886
DR.H ELION
CULTIVATES THE
HEINEKEN A-YEAST2
=> UNIQUE
FLAVOUR
1889

3. HEINEKEN | A LONG AND PROUD HISTORY & HERITAGE

THE HEINEKEN COMPANY
BRANDS & INNOVATION
BREWING A BETTER WORLD
OUR PRODUCTS: BEER & CIDER
RECENT PERFORMANCE
HEINEKEN | A LONG AND PROUD HISTORY & HERITAGE
ALFRED
HEINEKEN BEGINS
‘BEER CAN
TRAVEL’ GLOBAL
MARKETING
STRATEGY
HEINEKEN MOVES
INTO ASIAN
MARKETS
1928
EARLY STAGES
OF UNIQUE
ADVERTISING AND
BECOMING TRULY
INTERNATIONAL
1929
1933
HEINEKEN® IS
THE FIRST IMPORT
BEER TO THE US
AFTER PROHIBITION
IS LIFTED
1954
1968
HEINEKEN
ACQUIRES AMSTEL
BREWERY

4. HEINEKEN | A LONG AND PROUD HISTORY & HERITAGE

THE HEINEKEN COMPANY
BRANDS & INNOVATION
BREWING A BETTER WORLD
OUR PRODUCTS: BEER & CIDER
RECENT PERFORMANCE
HEINEKEN | A LONG AND PROUD HISTORY & HERITAGE
ACQUISITION OF
BRAUBETEILIGUNAS
A.G. (BBAG) IN
AUSTRIA
1988
PRODUCTION
TRANSFER FROM
AMSTERDAM TO
ZOETERWOUDE IN
THE NETHERLANDS
2003
ACQUISITION OF
FEMSA CERVEZA
2008
ACQUISITION OF
SCOTTISH &
NEWCASTLE
2010
2012
ACQUISITION OF
ASIA PACIFIC
BREWERIES

5. HEINEKEN | TRULY GLOBAL PRESENCE

THE HEINEKEN COMPANY
BRANDS & INNOVATION
BREWING A BETTER WORLD
OUR PRODUCTS: BEER & CIDER
RECENT PERFORMANCE
HEINEKEN | TRULY GLOBAL PRESENCE
Our aim is to be a
leading brewer in
all of the markets
where we operate
and to have the
world’s most
prominent brand
portfolio
HEINEKEN OPCO
JOINT VENTURES
EXPORT
LICENSES

6.

7. ORGANISATIONAL STRUCTURE

THE HEINEKEN COMPANY
BRANDS & INNOVATION
BREWING A BETTER WORLD
OUR PRODUCTS: BEER & CIDER
ORGANISATIONAL STRUCTURE
EXECUTIVE BOARD
EXECUTIVE BOARD
(FROM 1 JULY EXECUTIVE TEAM)
REGIONS
FUNCTIONS
OPCOS / JOINT VENTURES
RECENT PERFORMANCE

8. OUR EXECUTIVE TEAM

THE HEINEKEN COMPANY
BRANDS & INNOVATION
BREWING A BETTER WORLD
OUR PRODUCTS: BEER & CIDER
RECENT PERFORMANCE
OUR EXECUTIVE TEAM
EXECUTIVE
BOARD
Chairman / Chief Executive Officer
JEAN-FRANÇOIS VAN BOXMEER
President Europe
STEFAN ORLOWSKI
Member / Chief Financial Officer
LAURENCE DEBROUX
Chief Commercial Officer
JAN DERCK VAN KARNEBEEK
President Americas
Chief Supply Chain Officer
President Africa Middle East and Eastern Europe
Chief Human Resources Officer
MARC BUSAIN
ROLAND PIRMEZ
President Asia Pacific
FRANS EUSMAN
MARC GROSS
CHRIS VAN STEENBERGEN
Chief Corporate Relations Officer
BLANCA JUTI

9.

10. HEINEKEN | BREWING GREAT BEERS, BUILDING GREAT BRANDS

THE HEINEKEN COMPANY
BRANDS & INNOVATION
BREWING A BETTER WORLD
OUR PRODUCTS: BEER & CIDER
RECENT PERFORMANCE
HEINEKEN | BREWING GREAT BEERS, BUILDING GREAT BRANDS
OVER 250 BEER AND CIDER BRANDS
OUR FLAGSHIP BRAND, HEINEKEN®, IS THE WORLD’S
LEADING INTERNATIONAL PREMIUM BEER
DESPERADOS, SOL, AFFLIGEM AND CIDERS
COMPLEMENT OUR GLOBAL BRAND PORTFOLIO
PASSION FOR QUALITY AND INNOVATION

11. OWNERSHIP STRUCTURE AND STOCK EXCHANGE LISTING

THE HEINEKEN COMPANY
BRANDS & INNOVATION
BREWING A BETTER WORLD
OUR PRODUCTS: BEER & CIDER
RECENT PERFORMANCE
OWNERSHIP STRUCTURE AND STOCK EXCHANGE LISTING
FEMSA
L’ARCHE GREEN N.V.
PUBLIC
51.709%
14.935%
HEINEKEN HOLDING N.V.
33.356%
BOARD OF DIRECTORS
PUBLIC
50.005%
12.532%
HEINEKEN N.V.
37.463%
SUPERVISORY BOARD
EXECUTIVE BOARD
REGIONAL MANAGEMENT
OPERATING COMPANIES
GLOBAL FUNCTIONS
LEGAL ENTITIES
PUBLIC SHAREHOLDERS
MANAGEMENT

12. LEAD BY COOL MARKETING & INNOVATION

THE HEINEKEN COMPANY
BRANDS & INNOVATION
BREWING A BETTER WORLD
OUR PRODUCTS: BEER & CIDER
RECENT PERFORMANCE
LEAD BY COOL MARKETING & INNOVATION
HEINEKEN IS COMMITTED TO BEING PART OF THE CONVERSATION
WITH CONSUMERS AND WE CONTINUE TO UNLEASH THE POWER
OF OUR INNOVATION, A CORE PART OF OUR DNA.
1.9BN EUROS REVENUE FROM INNOVATION
9.2% INNOVATION RATE UP FROM 7.7% IN 2016
PARTNERSHIP WITH JAMES BOND, 0.5BN SPECIAL
EDITION BOTTLES AND ACTIVATED IN 90 MARKETS
WIN WITH LOW AND NO ALCOHOL, RADLER 2.0% IN 45 MARKETS
ACROSS 5 CONTINENTS, 0.0% BEER NOW IN 10 MARKETS
UEFA CHAMPIONS LEAGUE ACTIVATED IN 109 MARKETS
RUGBY WORLD CUP 2015, WORLDWIDE PARTNER OF BIGGEST EVER
TOURNAMENT. FINAL WATCHED BY MORE THAN 120 MILLION FANS

13. DELIGHTING OUR CONSUMERS WITH INNOVATIONS

THE HEINEKEN COMPANY
BRANDS & INNOVATION
BREWING A BETTER WORLD
OUR PRODUCTS: BEER & CIDER
DELIGHTING OUR CONSUMERS WITH INNOVATIONS
INNOVATION IS AT THE HEART
OF OUR COMPANY STRATEGY
WE WORK TO CONTINUALLY SURPRISE AND
EXCITE OUR CONSUMERS AND MEET
CHANGING CONSUMER PREFERENCES
INNOVATION CONTRIBUTING €1.9 BILLION
OF REVENUES IN 2015
GLOBAL & LOCAL INNOVATIONS
RECENT PERFORMANCE

14.

The International Head Office
of Heineken:
The Head Office of "United
Breweries Heineken":
Visiting address:
Tweede Weteringplantsoen 21
1017 ZD Amsterdam
Netherlands
193230, St. Petersburg, ul. Telman 24
A
125040, Moscow, ul. Pravda 26
Russia
Tel: +31 (0)20 523 92 39
Tel: +7 (800) 234 51 21