Tipsnaps Soft Launch. Content Marketing

1.

Content
Marketing
Target and goal
Visual concept
TipSnaps Soft Launch
Propositions

2.

Our current
Instagram audience highlights
demographic

3.

Followers Gender
composition
Gender Composition
14%
86%
The current audience in TipSnaps
instagram main account is
dominantly males
male
Female

4.

Followers
25-34
35-44
18-24
We have one dominant demographic
which is 25-34
Age demographics

5.

Our targets & goal
• Majority of the nano and micro creators are among the
18–25-year-old demographic so we need to target
those.
• If we want to accelerate to the niches, then our content
must target women and their communities.
• Raise Brand awareness and specifically target content
creators.
• Our goal is to legitimize the brand by creating a more
engaging content and start to cultivate an audience.

6.

Visual concept
• For the TipSnaps soft launch, we need an identity that
is a differentiator when it comes to social media
platforms.
Ø Since our goal is to appeal to a wider audience, we
need to reflect a little bit of the creator persona in
order to encourage content creators to want to
associate with the TipSnaps brand at least on socials.

7.

X
Urban Contemporary
Inspiration mood board

8.

9.

Visual concept explained
Our target demographic mainly includes millennials
and GenZ, this style is a digital take on the urban
street style. It’s minimalistic and industrial yet loud
and attention grabbing. This style was popularized
by Luxury Sports brands such as Nike and later
adopted by most famous rappers and Sports players
and is very popular among Instagram audience.
This concept will allow us to utilize all the colors we have for the
niches in our social media branding.

10.

11.

Style Survey outcome.
This survey has been conducted on 44,000 Instagram
users aged between 18-25 years in the USA.
Gender ration of people that like this
style
The users that like this style
answers when asked about their
interests. 1- Beauty & Fashion 73.61 %
2-Photography 55.36 %
3-Art & Design 43.44 %
4-Books and Literature 42,02 %
5-Music 36.79%
6-Restaurants, Food & Grocery 34.3%
7-Sports 32.42 %

12.

Posts Proposition ( Language only )

13.

ADs (Google, Facebook)

14.

Captions and community Hashtags :
We believe that your creativity is a
gold mine.
Join us now on TipSnaps and
become an ambassador for the
creator economy.
No advertisers. No minimum
followers. Start Making money of
content now.
Join us now on TipSnaps and
discover more of our creators'
benefits.
Don’t wait for thousands of
followers to start making money
of your content online.
Join us now on TipSnaps and
start earning.
We have listened to the creators and we
have changed. Become a member of
our creator economy.
Join us now on TipSnaps and discover
more of our creators' benefits.
#Creativity #Passion
#EarnMoneyOnline
#Dowhatyoulove
#Content #community
#influencers #blogger
#beauty #Fitness
#Sport #Modeling
#Cooking #photography
#fashion #Music
#Podcasts #Comedy
#Write #Social Media

15.

Final
remarks
• Posting will start on the 12th April, and
we will post every other day of the
week.
• We will follow Whitney and Lyonel
Planning for now, until we establish a
schedule and have more content from
influencers to post.
• We won’t start doing TikTok until we
get a social media manager, and also
the time we have videos to post.