9.02M
Категория: Английский языкАнглийский язык

Types of printing, state standards for book publishing

1.

TYPES OF PRINTING, STATE
STANDARDS FOR BOOK PUBLISHING
Serikbol Nazym
FPE 41

2.

INTERACTION
LITERARY
AGENCIES AND
THE AUTHOR
• A literary agent is an
intermediary between an
author and a publisher. He
manages the writer's rights to
works, protects them, looks for
the best conditions for
publishing a book, acts as his
representative in any conflict
situations.

3.

A G O O D L I T E R A RY A G E N T H A S A W I D E R A N G E O F U S E F U L C O N TA C T S
W I T H I N T H E B O O K ( A N D N OT O N LY ) B U S I N E S S . T H I S I S A P E R S O N W H O I S
W E L L V E R S E D I N T H E L I T E R A RY A G E N DA A N D T R E N D S , E D I TO R I A L P O L I C Y
A N D P U B L I S H I N G P O RT F O L I O S .

4.

TYPES OF PRINTING

5.

OFFSET
• significant reduction in the cost of
production when printing large runs; the
possibility of using any paper
• Complex prepress preparation makes small
print runs unprofitable

6.

LITHOGRAPHY
• Clear text transmission and rich color
palette
• It requires the use of thick or special
lithographic paper

7.

SCREEN PRINTING
• high image quality; the ability to seal uneven
surfaces; no restrictions on the size of the
image
• Low performance

8.

DI G I TAL
• high speed and
efficiency of printing;
absence of expensive
prepress preparation
• High cost of printing
large print runs

9.

PUBLISHING DESIGN IS
O N E O F T H E S TAG E S
O F P R E PA R I N G A
MANUSCRIPT FOR
P U B L I C AT I O N , A S
W E L L A S T H E R E S U LT
O F T H I S AC T I V I T Y.
DESIGN IS DEVELOPED
B Y T H E A RT D I R E C TO R .

10.

TECHNOLOGIC AL DEVELOPMENT
OF THE PUBLISHING INDUSTRY
• The rise of the audiobook
• The first area of publishing that has been heavily affected by
technology is books. Not only are ebooks increasingly popular –
Amazon started selling more ebooks than real ones back in 2012
– but so are audiobooks.
• The decline of newspapers
• A key problem affecting the newspaper industry is less of a
technological issue, and more of an online one.
• Magazines bucking the trend
• But it seems that even in this ever-more connected world, many
people still love their trusted magazine brands for their news and
gossip.
English     Русский Правила