Establishing Business Relations-Writing Template

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CU(2)
ESTABLISHING BUSINESS RELATIONS
建立贸易关系
物流工程系/纪媛

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ESTABLISHING BUSINESS RELATIONS 建立贸易关系
内容概要
1、建立贸易关系的意义
2、建立贸易关系的渠道
3、建立贸易关系的书信写作步骤
4、常用句型

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1.建立贸易关系的意义
As we all know, no customer, no business. So we must try by all means to
seek for new connections while consider consolidating the old ones from
time to time. In the field of international trade, it is impossible for a firm to
know other firms, especially those firms abroad. Therefore , we should ,from
any sources, get information on foreign firm.
与有前途的贸易商建立贸易关系是创立和发展贸易的基础 这对新老贸易商而言 都是
至关重要的。建立贸易关系是交易的第一个环节 良好的开端试成功的一半。因此 在
拟写有关建立贸易关系的信函时 应注意礼貌、得体 并将自己要表达的内容清楚的叙
述完整。

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2.建立贸易关系的渠道
通过报纸、广告
通过自我介绍或答复国外贸商的询盘
通过贸易客户的介绍
通过银行介绍
通过子公司或分公司 国外代理商的介绍
通过建立公司自己的网站宣传
借助市场调查
派遣贸易代表团赴国外参观
利用参加商品交易会的机会

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3.建立贸易关系的书信写作步骤
① 信息来源 source of information
② 写信人的意图 his intention
③ 公司的经营范围 line of business
④ 有关公司财政状况及信誉状况的查询出处 the reference as to his firm’s
finance position and integrity
⑤ 写信人的期望 your expectation
如果写信人有意进口 他可以向对方索要目录单、样品、价目表等
在信的结尾 写信人常常表达期盼合作与早日答复的愿望
书写应热情、诚挚、礼貌。

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范例
1)we are one of the leading importers dealing in electronic
products in area, and take this opportunity to approach you in the
hope of establishing business relations.
2)we have been engaged in handing importing and exporting of
machinery and equipment for many years, and our products have
enjoyed great popularity in many countries.
3)we owe your name and address to the Commercial Counselor’s
office of our Embassy in Beijing.

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范例
4)we are given to understand that you are a manufacturer of daily
chemicals. One of our clients intends to buy cosmetics from your
country. We will appreciate it highly if you airmail the catalogue
and price list of the goods available at present.
我们被告知您是一家日用化学品制造商。 我们的一位客户打算
从您所在的国家/地区购买化妆品。 如果您通过航空邮寄当前可
用商品的目录和价目表 我们将不胜感激。
5) For our credit standing, please refer to the bank of China,
Shanghai Branch.
有关我们的信用状况 请咨询中国银行上海分行。

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范例
Dear Sirs,
We have obtained your address from the Commercial Counselor of your Embassy in Beijing ,who informed
us that you are in the market for chemical products. We approach you today in the hope of establishing
mutually beneficial business relations with your corporation.
We are a specialize state-operated corporation handling with the export and import of Chinese chemical
products. We enclose a copy of our catalogue covering the main items suppliable at present. If you want to
buy any other goods shown out of our catalog, please inform us of your detail requirements. We ‘ll try our
best to supply the products that you need when we are in receipt of your letter.
As you know, it is our policy to trade with the people of European countries on the basis of equality and
mutual benefit and exchanging what one has for what one need . We believe we shall be able, by joint
efforts to promote friendship as well as business, and to share with our benefit.
We look forward to receiving your early enquires.
Your faithfully,

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范例
敬启者
我们得知贵公司的地址 要感谢英国驻北京大使馆商赞处。该处已告知我们贵公司要购
买化工产品 为此 今特与你公司联系 希望与贵公司建立互利的贸易关系。
我公司是国营公司 独家经营化工产品进出口业务 现随函附寄我公司目前可以供应的
主要出口商品表一份。如你公司需要该表所列项目以外的任何商品 我公司一经接到你
方详细货单 将尽力为你方提供所需商品。
众所周知 我们在同欧洲国家的客户进行贸易时 一贯坚持平等互利 互通有无的原则
以便通过共同努力 促进业务和友谊 共同受益。
盼早日收到你方的询盘。

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范例
Dear Sirs,
We have obtained your address from the Commercial Counselor of your Embassy in London.
Now ,we are writing you for the establishment of business relations.
We specialize in the exportation of Chinese Chemical and Pharmaceuticals , which have enjoyed
great popularity in world market. We enclose a copy of our catalogue for your reference and
hope that you would contact us if any item is interesting to you.
We hope you will give us an early reply.
Your faithfully,

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范例
敬启者
我们从贵国驻伦敦使馆商赞处得知贵公司的地址 现特去函与贵公司建立业务关系。
我公司专门出口中国化工产品和药品 这些产品在世界上久享盛誉。随函附上目录表一份
以供参考。如有兴趣 请即与我公司联系。
盼早日回复。

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范例
Dear Sirs,
This is to announce the establishment of Star & Sea Trading Corporation in this city for the purpose of
carrying on import and export business as well as other activities in connection with foreign trade.
With a view to developing foreign trade, this Corporation will devote itself to commercial intercourse with
the trade and financial circles of various countries and districts. We will strive to expand economic
cooperation and exchange of technology with foreign countries and will also utilize common and
reasonable international practices in a more flexible way.
A booklet including a general introduction, the scope of business and other topics is enclosed for your
reference. We welcome inquiries and discussion about all aspects of trade development and business
cooperation.
Your faithfully,

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范例
敬启者
兹通告星海贸易公司已在本市成立 经营进出口及其它和对外贸易有关的业务。
为了发展对外贸易 本公司愿致力于与各国、各地区的贸易和金融界开展商业往来 努力
发展对外经济合作和技术交流 并灵活采用国际上通用的各种合理的做法。
附上本公司概况 业务范围和其他事项的简介一本 供参阅。按发展贸易和商业合作的各
项有关问题提出询问 并共同讨论。

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Writing Template P48
(1) Request for Establishing Business Relations
We have learned from ① 信息来源source that you are ② 公司名称 name in
③ 国名或地区名 country or district . We are glad that you are interested in ④ 产
品名称 products . So, we are willing to establish business relations with you. Attached
please find ⑤ 附件内容 enclosure .
We are ⑥ 公司名称 name . We export ⑦ 出口产品名称products to ⑧ 出
口产品目的地destination .if ⑨ 对方条件 condition or term , we ⑩ 期待事宜
expectation .
We look forward to receiving your inquiry at an early date.

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Writing Template P48
(2) Reply to the Request for Establishing Business Relations
Thanks for your email to enter into business relations with us in ① 经营范围product
line . We have read your ② 邮件附件内容 enclosure .
As you know, we are ③ 简单介绍 brief introduction . We have a large ④ 需求量
大的产品名称 products with bulk requirement market here, so we are seeking new
partners. If possible, we’d like to be in ⑤ 我方角色 supplier or agent or…… in ⑥ 国
名或地区名 country or district . Should ⑦ 对方提供的优惠 benefits , we’ll ⑧ 订单
种类 order or terms or payment or…… .
We look forward to your favorable reply.