Student media projects as an innovative form of digital technology in higher education

1.

«Student media projects as an innovative
form of digital technology in higher
education»
Anna Tsepkova,
Undergraduate in Media Communications

2.

IMPORTANCE AND PROBLEM OF
RESEARCH
The importance of our study is due to the following
contradictions:
the need for creative workers is growing and at the same time
there is not enough effective satisfaction of this need in the
higher education system;
the desire of students to create and shape the media space
and the lack of skills and preparation for critical thinking and
consumption of media, the development of media projects.
These contradictions allow us to identify the problem of our
study, which consists in developing a theoretical and practical
basis for the development of the introduction and implementation
of media education in the educational process in the higher
education system.

3.

GENERAL CHARACTERISTICS OF THE
RESEARCH
The purpose of the research: the creation and experimental verification of
pedagogical conditions for the implementation of the process of forming
creative skills and abilities of students of SevSU when creating their own
projects.
Research Objectives:
Analysis of the development of the studied problem in the theory of media
education in Russia, to clarify the essence of the basic concepts;
Define the components and criteria for the development of media
competence of Russian students;
To develop a model for the development of media competency among
students of SevSU.

4.

GENERAL CHARACTERISTICS OF
THE RESEARCH
Object of research: the educational process of the higher education
system.
Subject of research: the development of media literacy among students
through the creation of their own media projects.

5.

MEDIA EDUCATIONAL PROJECT
A media education project is a particular form of implementation
of project technology, originating in the project method. Project
technology ensures a high level of interest of project participants in
the results of “collectively distributed” activities, which is the
creation of a collective product, as in our case, the creation of
media projects.

6.

MEDIAPROEKT «RUSSIA TOMORROW»
Russia Tomorrow – political review of important events in a
blogging form in foreign languages. A feature of this media project is
the presence of a sarcastic block that expresses the opinion of
students.

7.

МЕДИАПРОЕКТ «SEVSU ROFL»
.
SevSU Rofl – entertaining project, which includes several
categories. This project does not stand still and is expanding.

8.

ONLINE USER ENGAGEMENT SURVEY
In order to understand our target audience, we launched an online survey, which was
completed by 111 respondents. The main purpose of this questionnaire was to understand
how viewers relate to our projects: like or dislike such project formats and the technical
component (filming, editing, presenters' work).

9.

RANKING RESPONDENTS 'PREFERENCES REGARDING
RUSSIA TOMORROW
Ranking by respondents as
they are the format of the
“Russia Tomorrow” project
The
largest
number
of
respondents chose a rating of 3, we
can explain this by the fact that our
project is published in English, in
order to solve this problem, we
launched our issues in Russian,
German, Ukrainian.
Ranking by respondents as
According to the results of the they
are
the
technical
online questionnaire, the leading component of the Russia
position is taken by a rating of 4, 53 Tomorrow project
respondents gave such a rating.
Based on this result, we can say that
the technical component meets the
needs of our target audience.

10.

RANKING OF RESPONDENTS 'PREFERENCES
REGARDING SEVSU ROFL
Ranking by respondents
The leading position is taken by a as they are the format of
rating of 5, we can explain this by the the SevSU ROFL project
fact that this format is more popular
among our two age categories from 18
to 39 years.
Ranking by respondents as
they are the technical
component of the SevSU
Rofl project
The technical component of this
project was also highly noted, as well
as the format of the media project.
Most of the respondents rated the
highest 4, which is 50 respondents.

11.

Thank you for the attention!