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Doogee. Connect people and the world

2.

Catalogue
Brand Intrpduction
Product Series
Marketing description
Quanlity control
After-sales service & warehouse

DOOGEE Brand Brief Introduction
In March 2013, DOOGEE was set up in Spain, which contributes to bring high performance products to the global
market, with beautiful design and features, Smart operation, and “micro-innovation”. With the brand concept
“Connect people and the world”, DOOGEE always transmits enthusiasm and positive attitude towards life, focusing on
improving user experience and bringing people more convenience and joy.
Brand target be the most popular smartphone supplier in the world
Brand position fashionable and new technology device
Brand slogan: connect people and the world

5.

Brand Milestore
2013 The most popular smartphone brand in Spain , top5 in sell out
2014 Be the official sponsor for Villareal C.F. football team in Spain
2015 Top 2 annual smartphone brand in Mexico, be the most popular smartphone in Thailand . 2016 Top 1 Chinese
smartphone brand in Algeria Top5 sell out in Hungary Top10 sell out in Ukraine Top 8 sell out inCzech
2017 Sponsor for Premier League win the name of the advanced smartphone brand
2018, Set up comprehensive online platform and cooperated closely with Aliexpress, Lazada, Amazon, Banggood and
other large e-commerce platforms.
2019, Opened the 8 official accounts of major international mainstream media, like Facebook, Twitter, Instagram, Youtube,
Linkedin, VK, Pinterest, TikTok
2020, The first rugged mobile phone with infrared night vision camera,
2021 The first 5G rugged mobile phone V10 with temperature measurement has received a very good response in the
European market
2022 The first double 5G rugged mobile phone V20 with rear display has achieved a very good sales in the European market

6.

Hot models
2013 year, launched the first Quad-core device 6,5-inch FHD device MAX DG650.
2014 year, 2nd,Octobor, launched TURBO2 DG900 Octa-core equipped with 13MP Sony lens,
5 inch FHD device.
2015 year, August launched X5 hot sold 2.5million, became a worldwide hot model.
2016 year, launched F7 pro, first MTK 10-core device with 21MP camera.
2017 year, launched the world first conceptual full display device- DOOGEE MIX.
2018 year, launched the first double glass coating rear housing N20Pro and serial rugged phones.
2019 year, launched first Dotdisplay N30.
2020 year, launched the first rugged phone with Infrared Night Vision Camera-S96pro.
2021 year, launched the first 5G Temperature measurement function Rugged phone-- V10.
2022 year launched the first double 5G rugged mobile phone with rear display --V20

7.

DOOGEE Organizational Structure
CEO
Marketing
director
Product director
PM Dept.
Project
manager
QA
Product
manager
Project
assistant
Test
After Sales
Software
Engineer
Director
Product
Control
Online
Marketing
Offline
Marketing
Deisigner
Planner
Digital
marketing
Event
specialist
Software
Engineer
Brand
Image
Sales director
Europe
Africa
Other
countries
Marketing
Construction

8.

Milestone
2.5milion-X5
Top5-Algeria Uraine Spain
19 million total sales volume
350- staffs

9.

2. Product

10.

Fashion Phone Series
Model: N40 Pro
Model: X96 PRO

11.

Rugged phone series
Model: V10 (5G)
Model: V20 (5G)

12.

Smart wear series
Model: CR1 PRO
Model: DG VENUS

13.

14.

3. Marketing

15.

Market network
DOOGEE moves aggressively in global market have been cooperating closely with great ecommerce platform suck as Aliexpress/ Globalegrow/ Amazon/ Banggood etc. Have been
delivering multiple hot flagship models. The long term cooperation basis is rather sturdy.
Meanwhile DOOGEE has been moving to the offline sales channel, taking roots with local
distributors, gradually sank into most of the local channels, taking control of the customer en
Until Octobor,2021, our products have sold in more than 150 countries, 3000+ offline retail
channels, the total sales volume adds up to 19 Million.
2022 year, DOOGEE Create the first double 5G rear display rugged phone V20, and it got the
very postivie feedback from the european customers.

16.

Offline Channel- Europe
2016 entered the biggest electr
onics retail store of Europe – MEDI
A MARKET.
Entered one of the world’s top 3 retail
channel- TESCO
Entered the No.6 hypermarket in Europ
e- AUCHAN
Entered European Electronic retail giant
-EURONICS
Entered Russia 3C electronic retail giant
- Sotovik
Entered top3 smartphone channel in Uk
raine- CITRUS
……………………

17.

DOOGEE
Sellin
Distributor
Operator
Chain Store
Offline store
Online store
End User
Single retail
store
2nd
distribution
Sell-out
2nd
distribution
sub-dealer
Sell-through
Operator
owned
store
E-commerce
Operator Open
market Ecommerce
Offline chain
store, online self
owned store and
e-commerce
platform

18.

Marketing events
DOOGEE focus on the global strategy, perennially
and consistently executed global advertisement
injecting.
In overseas, planned and executed ATL/BTL
integrated tactic, shaped the international and
fashionable electronic brand image, built the brand
connected closely with end users.

19.

ATL
BTL
Retail Shops
TV/ Radio
Billboard
Magazine/Newspaper
Sponsor
Roadshow
Promotion
Activation
Event
Decoration
Display

20.

Premier league
official sponsorship

21.

22.

Global sponsorships

23.

ATL-PR

24.

MIX Global launch event
Ukraine

25.

DOOGEE
Ukraine team

26.

27.

28.

MIX Global launch eventRussia

29.

30.

MIX Launch eventCzech republic

31.

32.

ATL-outdoor

33.

34.

35.

DIGITAL
SMM
(Official website, Youtube,
VK, FB, Instagram, EDM etc..)
Media Report
(Technology Website)
SEO
(Yandex, Google etc..)
E-Commerce Platform
(Affilate Marketing)

36.

Say”DOOGEE”
Campaign

37.

Worked with influencers on SNS platform

38.

European PR positive review for DOOGEE

39.

Youtobe Influencers Positive Feedbacks for DOOGEE

40.

Youtobe Influencer feedbacks

41.

BTL-ACTIVATION

42.

RETAILS IMAGE

43.

Chain store - display

44.

Exhibition

45.

3. Quality Control

46.

Quality Certificate
ISO 9001
CE
ROHS
1

47.

Quality System
Quality System
Incoming
Material
Quality
Management
In-process
Quality
Management
Outcoming
Quality
Management
After Sales
Quality
Management
2

48.

Testing Laboratory
Tumbling
Vibration tester
Drop tester
Micro Drop tester
Soft pressing
Twisting tester
Dust penetrationThermal shock
Temperature & Humidity
Mechanical Robustness
Wire bending
Insertion tester
Key pad life tester
Mechanical Endurance
Salt spray
ESD tester
Environmental
RCA tester
Abrasion tester
Coating