Nowruz ’23

1.

NOWRUZ ’23
CCAR
Classified - Confidential

2.

TO GO BEYOND Digital and Challenges:
Engage: Cook meals
GOTOVIM KAK SHEF
MƏNİM MƏTBƏXİM
LAZIZ
(tran. “My Kitchen”)
(tran. “Delicious”)
TV channel: XƏZƏR
Date: ~
Integration:
• Ramin is the host of TV show “Mənim
Mətbəxim” and also food influencer
TV channel: TV Safina
Date: ~05, 12, 19, 26 of March
Integration:
• 2 episodes with 2 influencers
with elder relatives
Influencer (on approval process)
Influencer (on approval process)
NAVRUZ FESTIVE
(tran. “Cook like a chef”)
TV channel: NTK
Date: ~18 of March
Integration:
• 1 episode with influencer and elder relative
• 1 episode – product placement, banners
Influencer (on approval process)
TV channel: SEVIMLI & ZOR TV
Date: ~21 of March
Integration:
• 1 episode with 2 influencers and
elder relative on Sevimli channel
• Telemarathon with product
placement, branding of scene &
studio
• From 10th March announcement
(banner) on 4 top channels.
Influencer (on approval process)
WIP
Zhanel Bektemissova
@lifelearning
Saidmuktorov
Saidakrom
@saidakromchef
Insta 1M
Insta 267K
Oganova Sevarahon
@vkusno_ny_seva
Insta 898K
Classified - Confidential
Ramin Nuriyev
@ramin_chef
Nilufar
@nilya_food
Insta 97K
Insta 124K