Понимание бизнеса извне

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Fundamentals of
Business Analysis
By KONSTANTIN MULYARCHIK, PhD
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UNDERSTANDING
BUSINESS FROM OUTSIDE
TOPIC 4
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UNDERSTANDING BUSINESS INCLUDES
1. understanding business as a system,
2. understanding context in which the
business works,
3. understanding evolution laws of
businesses,
4. understanding problems that arise in
businesses.
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STRUCTURE OF A BUSINESS
• Organizational structure
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• Business processes
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UNDERSTANDING THE CUSTOMER
• Business context. Domain area. Industry.
• Business system this customer is in. Value, value network.
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DOMAIN AREA. INDUSTRY.
• What is domain area?
• What does it include?
• Why is it so important to study domain area/industry your customer
is in?
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DOMAIN AREA. INDUSTRY.
What do you need to know when studying domain area:
• Key entities and their relationship
• Key processes (workflows), entities’ life cycles
+ this gives additionally the following information:
• Recurring problems and known solutions, «best practices»
• Typical constraints, legislation, business rules, risks, etc.
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DISCOVERING THE DOMAIN AREA DETAILS
• Customer:
• entities:
• key processes:
• recurring problems:
• common solutions:
• typical constraints:
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BUSINESS AND BUSINESS SYSTEM
• Main goal – to earn money. What about non-profit organizations?
• Business organization creates and maintains the product lifecycle.
• Businesses scale the product to the market.
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BUSINESS AND BUSINESS SYSTEM
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EVOLUTION OF BUSINESS SYSTEMS
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BUSINESS MODEL CANVAS
A business model
describes the
rationale of how
an organization
creates, delivers
and captures
value
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BUSINESS MODEL CANVAS - EXAMPLE
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VALUE CREATION. VALUE NETWORK
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PRACTICAL TASK 2 DISCOVERING THE BUSINESS MODEL
• Take any company (you’re currently working with, your client, any
well-known)
• Analyze and describe its business model
• Analyze and describe the domain area this company is in:
– key entities and their relationship
– key processes
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SEE YOU NEXT TIME!
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